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- Tasks: Lead EMEA marketing strategy and drive impactful campaigns across various channels.
- Company: Join LaunchDarkly, a forward-thinking tech company revolutionising software delivery.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for professional growth.
- Why this job: Make a real difference in shaping marketing strategies that drive regional success.
- Qualifications: 10+ years in B2B marketing with expertise in SaaS and demand generation.
- Other info: Be part of a diverse team that values collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Regional Marketing Lead to own and drive the EMEA marketing strategy with accountability for regional pipeline impact. This role applies broad marketing expertise to translate global demand programs into effective regional execution across inbound, campaigns, ABM, and field marketing. This is a senior individual contributor role with significant autonomy and regional scope. The Regional Marketing Lead partners closely with sales and SDR leadership, and represents EMEA in shaping and operationalizing global marketing strategy. Outcomes from this role materially impact regional performance and contribute to global objectives.
Responsibilities:
- Own the EMEA marketing plan aligned to global strategy and regional revenue goals
- Coordinate with marketing leaders to operationalize platform strategy and ensure regional execution aligns with brand and GTM objectives
- Drive sourced and influenced pipeline for EMEA across inbound, campaigns, ABM, and field initiatives
- Translate global campaigns and ABM motions into effective EMEA execution, partnering with global campaigns to provide feedback on performance and regional relevance
- Partner with EMEA sales and SDR teams to deploy and operate campaigns, including ABM programs, that support outbound motions across priority segments and accounts
- Plan and execute a limited number of regional events designed to accelerate pipeline progression and support deal close
- Partner closely with the EMEA SDR team to optimize inbound performance
- Act as the EMEA representative into global marketing planning and execution
Qualifications:
- 10 to 12+ years of B2B marketing experience in SaaS or high growth technology companies
- Demonstrated experience owning regional demand generation strategy and results for EMEA
- Broad expertise across inbound, digital, campaign based marketing, ABM, and field marketing
- Proven ability to work independently on complex, ambiguous problems and deliver measurable pipeline impact
- Experience operating within a global, centralized marketing model
- Strong cross functional communication, influence, and stakeholder management skills
At LaunchDarkly, we believe in the power of teams. We are building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
Regional Marketing Lead - EMEA London, England, United Kingdom employer: LaunchDarkly Group
Contact Detail:
LaunchDarkly Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Lead - EMEA London, England, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at LaunchDarkly or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in B2B marketing, especially in SaaS. When you get the chance to chat with hiring managers, let your achievements do the talking.
✨Tip Number 3
Be proactive! Don’t wait for job postings to appear. Reach out directly through our website and express your interest in the Regional Marketing Lead role. A little initiative can go a long way!
✨Tip Number 4
Prepare for the interview by understanding LaunchDarkly’s platform inside out. Familiarise yourself with their marketing strategies and think about how you can contribute to their goals. This will show you’re genuinely interested and ready to make an impact.
We think you need these skills to ace Regional Marketing Lead - EMEA London, England, United Kingdom
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Regional Marketing Lead role. Highlight your experience in B2B marketing, especially in SaaS or tech companies, and how it aligns with our EMEA strategy.
Showcase Your Impact: We want to see how you've driven results in previous roles. Use specific examples of campaigns or strategies you've implemented that led to measurable pipeline impact, especially in a regional context.
Be Authentic: Let your personality shine through in your application. We value humility, collaboration, and respect, so don’t hesitate to share what makes you unique and how you embody these values.
Apply Through Our Website: For the best chance of success, apply directly through our website. This ensures your application gets to the right people and shows us you're genuinely interested in joining our team.
How to prepare for a job interview at LaunchDarkly Group
✨Know Your EMEA Market
Before the interview, dive deep into the EMEA market landscape. Understand the key trends, challenges, and opportunities in the region. This will not only show your expertise but also demonstrate your commitment to driving regional success.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led, especially those that had a measurable impact on pipeline growth. Be ready to discuss how you translated global strategies into effective regional executions.
✨Highlight Cross-Functional Collaboration
This role requires strong collaboration with sales and SDR teams. Share experiences where you've successfully partnered with other departments to achieve common goals. Emphasise your communication skills and ability to influence stakeholders.
✨Be Ready for Strategic Discussions
Expect questions about how you would approach the EMEA marketing plan. Think strategically about how to align with global objectives while addressing regional nuances. Prepare to discuss your vision for the role and how you can drive results.