Senior Paid Social Manager

Function Paid Social | Meta & TikTok Advertising | Performance Marketing

Reports to Growth Strategist

Core Responsibility

Drive profitable growth across a portfolio of DTC brands through strategic paid social leadership, client management, and mentoring Paid Social Managers.

Location: Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden)

The Role

As a Senior Paid Social Manager, you’ll own strategy and performance across a portfolio of DTC e-commerce brands. You’ll work directly with founders and senior stakeholders to identify growth opportunities, improve account performance, and drive client retention. You’ll also mentor Paid Social Managers, helping elevate execution standards across the business.

Responsibilities

• Strategic Account Leadership: Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans. You will be responsible for translating business goals into actionable paid social strategies that deliver measurable results. Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth. You will regularly review account performance and proactively recommend new initiatives that support long‑term success. Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time. Work closely with Growth Executives to ensure strategic recommendations are implemented effectively and that account activity remains aligned with wider business objectives.
• Performance Analysis & Growth: Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern. You will use data to make informed decisions and guide account strategy. Monitor key growth metrics including ROAS, CAC, MER, NC‑ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets. Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence. Continuously seek opportunities to improve account performance through testing, optimisation, and strategic recommendations that contribute to sustainable growth.
• Creative Performance Collaboration: Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data. Provide strategic feedback on messaging, hooks, formats, offers, and content themes, helping shape creative testing priorities and future campaigns. Use consumer insights and campaign learnings to influence creative direction and identify opportunities to improve conversion rates and customer acquisition performance. Stay ahead of platform trends, creative developments, and emerging opportunities across Meta and TikTok, ensuring clients benefit from innovative approaches. Act as the primary day‑to‑day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance. Lead performance reviews, planning sessions, and strategy discussions with confidence, helping clients understand both short‑term results and long‑term opportunities. Present recommendations clearly and commercially, ensuring clients understand the rationale behind decisions and the impact on business growth. Drive client retention by delivering exceptional service, maintaining strong communication, and consistently demonstrating value. Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing, helping raise standards across the team. Review work produced by junior team members and provide constructive feedback that improves execution quality and performance outcomes. Share insights, successful tests, and best practices with the wider team, contributing to a culture of continuous improvement and learning. Contribute to onboarding, training initiatives, and internal process development that improve operational efficiency and team capability.

Skills & Experience

• 3+ years of paid social experience within an agency or DTC e-commerce environment, with a proven track record of scaling brands through Meta and TikTok advertising.
• Advanced understanding of paid social strategy, customer acquisition, creative testing methodologies, and full‑funnel growth planning.
• Strong commercial acumen with the ability to connect marketing performance to wider business objectives and growth outcomes.
• Proven experience developing account strategies that improve customer acquisition efficiency, increase revenue, and drive sustainable growth.
• Advanced analytical capabilities, with confidence using Triple Whale, Shopify, GA4, Meta, and TikTok reporting environments to identify opportunities and solve performance challenges.
• Excellent client‑facing communication skills, with the ability to confidently lead strategy discussions, performance reviews, and planning sessions.
• Experience mentoring, coaching, or supporting the development of junior team members, helping elevate performance across the wider team.
• Strong project management and organisational skills, with the ability to balance strategic thinking and day‑to‑day execution.
• Proactive, commercially minded, and comfortable taking ownership of performance outcomes.
• Passionate about growth marketing, innovation, and helping both clients and colleagues achieve success.

Benefits

• Hybrid‑first working model with remote working and optional access to London office.
• 27 days of annual leave, plus Bank Holidays and your birthday off each year.
• Work abroad for up to 30 days per year (T&Cs apply).
• Company pension scheme designed to support your long‑term future.
• Private health insurance after 6 months to prioritise your wellbeing.
• Life insurance cover with Smart Health wellbeing support services.
• Healthcare cash plan covering dental, optical, and physiotherapy support.
• Clear and structured progression plan for professional growth and career development.
• Annual salary reviews linked to performance and contribution.
• Monthly incentives and Kudos reward scheme recognising and celebrating great work.
• Christmas performance bonus scheme.
• Ongoing training and personal development opportunities.
• Supportive and collaborative team environment focused on growth, learning, and success.