At a Glance
- Tasks: Lead impactful PR campaigns to tackle e-waste and inspire public action.
- Company: Join Material Focus, a mission-driven not-for-profit focused on sustainability.
- Benefits: Enjoy flexible hybrid working, personal growth opportunities, and a supportive team culture.
- Other info: Collaborative environment with a focus on inclusivity and diverse perspectives.
- Why this job: Make a real difference in the fight against e-waste while developing your PR skills.
- Qualifications: 4-5 years of PR experience, creativity, and a passion for sustainability required.
The predicted salary is between 40000 - 50000 £ per year.
Latte is recruiting a PR Lead to join Material Focus - an award-winning, independent, mission-driven not-for-profit on a journey to solve one of the UK’s fastest-growing environmental challenges: electronic waste (e-waste). As the in-house PR Lead, you will take ownership of developing and executing multi-channel PR campaigns that spark national conversation and drive real behavioural change.
Location: London (Hybrid)
About Material Focus
Material Focus collaborates across the sector, producing thought leadership, research and innovation funding to catalyse the development of a thriving circular electricals system. Recycle Your Electricals, the primary consumer-facing campaign, is a nationwide initiative designed to shift public behaviour towards e-waste by inspiring, educating and encouraging everyone across the UK to act.
Benefits & Culture
- Material Focus offers a supportive, progressive, and highly collaborative environment where personal growth is encouraged.
- Join a mission-driven team with the autonomy to shape and evolve a high-profile national PR campaign where your creativity and organisation directly benefit the planet.
- A central London hub with flexible hybrid working options to balance team collaboration and focused remote execution.
- A progressive hiring policy that actively welcomes diverse perspectives.
- Join a highly inclusive, mission-driven culture where personal growth and work-life balance are actively encouraged.
About the job
Responsibilities include:
- Deliver high-impact PR plans on time and within budget, securing consistent, high-quality placements across national print, broadcast, and online media. The goal is to drive campaigns that lead to behavioural change.
- Inspire, educate and encourage the public to reuse and recycle electricals through the Recycle Your Electricals campaign.
- Write, edit, and oversee the creation of media releases, thought leadership articles, case studies, and blogs optimised for search engines.
- Forge and maintain close bonds with national newsrooms, environmental journalists, and digital influencers to amplify campaign messages.
- Monitor, analyse, and evaluate your PR results.
About you
The organisation is looking for an experienced, proactive, creative and highly organised PR Lead who pairs an analytical mind with a genuine passion for sustainability. You possess 4 to 5 years of professional PR experience gained either within a fast-paced agency or an in-house corporate communications team, ideally within sustainability. You have an exceptional eye for a news hook and a proven track record of translating complex behavioural data into simple, headline-grabbing narratives. You understand how social media directly integrates with traditional media relations to drive cohesive, integrated campaigns. You are completely comfortable managing agency partners, tracking day-to-day budgets, and using workflow tools.
Interested? For more information, please contact christabel@wearelatte.com
PR Lead, Sustainability: Drive National E-Waste Campaigns employer: LATTE
Material Focus is an exceptional employer, offering a dynamic and inclusive work environment in the heart of London. As a mission-driven not-for-profit, employees are empowered to lead impactful PR campaigns that contribute to sustainability and environmental change, all while enjoying flexible hybrid working arrangements and opportunities for personal growth. Join a passionate team dedicated to making a difference, where your creativity and efforts directly benefit the planet.
StudySmarter Expert Advice🤫
We think this is how you could land PR Lead, Sustainability: Drive National E-Waste Campaigns
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sustainability and PR sectors. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for sustainability! When you get the chance to chat with potential employers, make sure to highlight your commitment to environmental issues. Share your ideas on how you can contribute to campaigns like 'Recycle Your Electricals' and demonstrate your knowledge of current trends.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Familiarise yourself with their past PR efforts and think about how you can bring fresh ideas to the table. This will show that you’re genuinely interested and ready to hit the ground running!
✨Tip Number 4
Apply through our website! We at StudySmarter believe in making the application process as smooth as possible. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to showcase your enthusiasm for the role!
We think you need these skills to ace PR Lead, Sustainability: Drive National E-Waste Campaigns
Some tips for your application 🫡
Show Your Passion for Sustainability:When writing your application, let your passion for sustainability shine through! We want to see how your values align with our mission at Material Focus. Share any relevant experiences or projects that highlight your commitment to environmental issues.
Tailor Your Application:Make sure to customise your CV and cover letter for the PR Lead role. Highlight your experience in PR, especially in campaigns that drive behavioural change. We love seeing how you can connect your skills to our goals, so don’t hold back!
Be Creative with Your Writing:As a PR Lead, creativity is key! Use your application to showcase your writing style. Whether it’s a catchy headline or a compelling narrative, we want to see how you can engage and inspire others through your words.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Material Focus!
How to prepare for a job interview at LATTE
✨Know Your E-Waste Stuff
Before the interview, dive deep into the world of e-waste and sustainability. Familiarise yourself with current trends, challenges, and the impact of electronic waste on the environment. This will not only show your passion but also help you engage in meaningful conversations about the Recycle Your Electricals campaign.
✨Craft Your PR Success Stories
Prepare specific examples from your past PR experiences that highlight your ability to drive campaigns and achieve results. Focus on instances where you’ve successfully secured media placements or influenced public behaviour, especially in sustainability or similar sectors. This will demonstrate your capability to deliver high-impact PR plans.
✨Show Off Your Creative Side
Think of innovative ideas for PR campaigns that could fit within Material Focus's mission. Bring a few concepts to the table during your interview to showcase your creativity and strategic thinking. This will illustrate your proactive approach and how you can contribute to their national campaigns.
✨Build Connections
Research key journalists, influencers, and media outlets that align with the sustainability narrative. Be ready to discuss how you would forge and maintain relationships with these stakeholders. This shows you understand the importance of collaboration in amplifying campaign messages and driving behavioural change.
