At a Glance
- Tasks: Lead impactful PR campaigns to tackle e-waste and inspire public action.
- Company: Join Material Focus, a mission-driven not-for-profit dedicated to sustainability.
- Benefits: Enjoy flexible hybrid working, personal growth opportunities, and a supportive team culture.
- Other info: Be part of a diverse team committed to environmental change and work-life balance.
- Why this job: Make a real difference in the fight against electronic waste while showcasing your creativity.
- Qualifications: 4-5 years of PR experience, a passion for sustainability, and strong storytelling skills.
The predicted salary is between 40000 - 50000 £ per year.
Latte is recruiting a PR Lead to join Material Focus - an award-winning, independent, mission-driven not-for-profit on a journey to solve one of the UK’s fastest-growing environmental challenges: electronic waste (e-waste). As the in-house PR Lead, you will take ownership of developing and executing multi-channel PR campaigns that spark national conversation and drive real behavioural change.
About the Material Focus
Material Focus collaborates across the sector, producing thought leadership, research and innovation funding to catalyse the development of a thriving circular electricals system. Recycle Your Electricals, the primary consumer-facing campaign, is a nationwide initiative designed to shift public behaviour towards e-waste by inspiring, educating and encouraging everyone across the UK to act.
Benefits & Culture
- Material Focus offers a supportive, progressive, and highly collaborative environment where personal growth is encouraged.
- Join a mission-driven team with the autonomy to shape and evolve a high-profile national PR campaign where your creativity and organisation directly benefit the planet.
- A central London hub with flexible hybrid working options to balance team collaboration and focused remote execution.
- A progressive hiring policy that actively welcomes diverse perspectives.
- Join a highly inclusive, mission-driven culture where personal growth and work-life balance are actively encouraged.
About the job
Responsibilities include:
- Deliver high-impact PR plans on time and within budget, securing consistent, high-quality placements across national print, broadcast, and online media. The goal is to drive campaigns that lead to behavioural change.
- Inspire, educate and encourage the public to reuse and recycle electricals through the Recycle Your Electricals campaign.
- Write, edit, and oversee the creation of media releases, thought leadership articles, case studies, and blogs optimised for search engines.
- Forge and maintain close bonds with national newsrooms, environmental journalists, and digital influencers to amplify campaign messages.
- Monitor, analyse, and evaluate your PR results.
About you
The organisation is looking for an experienced, proactive, creative and highly organised PR Lead who pairs an analytical mind with a genuine passion for sustainability. You possess 4 to 5 years of professional PR experience gained either within a fast-paced agency or an in-house corporate communications team, ideally within sustainability. You have an exceptional eye for a news hook and a proven track record of translating complex behavioural data into simple, headline-grabbing narratives. You understand how social media directly integrates with traditional media relations to drive cohesive, integrated campaigns. You are completely comfortable managing agency partners, tracking day-to-day budgets, and using workflow tools.
PR Lead, Sustainability: Drive National E-Waste Campaigns in London employer: LATTE
Material Focus is an exceptional employer, offering a dynamic and inclusive work environment in the heart of London. As a mission-driven not-for-profit, we empower our team to lead impactful PR campaigns that drive real change in sustainability, while providing flexible hybrid working options and a strong focus on personal growth and collaboration. Join us to make a meaningful difference in tackling e-waste and enjoy the benefits of a supportive culture that values diverse perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land PR Lead, Sustainability: Drive National E-Waste Campaigns in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sustainability and PR sectors. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for sustainability! When you get the chance to chat with potential employers, make sure to highlight your commitment to environmental issues. Share your ideas on how you can contribute to campaigns like 'Recycle Your Electricals' and demonstrate your knowledge of current trends in e-waste.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Familiarise yourself with their past PR efforts and think about how you can bring fresh ideas to the table. This will show that you’re genuinely interested and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for passionate individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s make a difference together!
We think you need these skills to ace PR Lead, Sustainability: Drive National E-Waste Campaigns in London
Some tips for your application 🫡
Show Your Passion for Sustainability:When writing your application, let your passion for sustainability shine through! We want to see how your values align with our mission at Material Focus. Share any relevant experiences or projects that highlight your commitment to environmental issues.
Tailor Your Application:Make sure to customise your CV and cover letter for the PR Lead role. We’re looking for specific skills and experiences that match the job description, so don’t be shy about showcasing your PR expertise and any campaigns you've led that drove behavioural change.
Be Creative in Your Writing:As a PR Lead, creativity is key! Use your application to demonstrate your writing skills. Craft a compelling narrative that not only outlines your qualifications but also engages us as readers. Think of it as your first campaign pitch!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our mission and team!
How to prepare for a job interview at LATTE
✨Know Your E-Waste Stuff
Before the interview, dive deep into the world of e-waste and sustainability. Familiarise yourself with current trends, challenges, and the impact of electronic waste on the environment. This will not only show your passion but also help you engage in meaningful conversations about the role.
✨Craft Your PR Success Stories
Prepare specific examples from your past PR campaigns that highlight your creativity and organisational skills. Focus on how you drove behavioural change through your strategies, and be ready to discuss the results. This will demonstrate your ability to deliver high-impact PR plans.
✨Build Connections in Advance
Research and identify key journalists and influencers in the sustainability space. Mentioning them during your interview can showcase your proactive approach and understanding of the media landscape. It’s all about showing you can forge those important relationships!
✨Showcase Your Analytical Side
Be prepared to discuss how you monitor and evaluate PR results. Bring examples of how you've used data to inform your strategies and improve campaign outcomes. This will highlight your analytical mind and your ability to translate complex data into compelling narratives.
