Social Media Content & Community Manager
Social Media Content & Community Manager

Social Media Content & Community Manager

London Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Create engaging social media content and manage community interactions.
  • Company: Join lastminute.com, a leader in European travel technology, making holidays unforgettable.
  • Benefits: Enjoy a hybrid work model, flexible hours, and a shorter working week.
  • Why this job: Be part of a creative team that values human connection and innovative content.
  • Qualifications: 5+ years in social media management with a strong portfolio of video content.
  • Other info: Work in an inclusive environment with colleagues from over 48 nationalities.

The predicted salary is between 28800 - 43200 £ per year.

Social Media Content & Community Manager

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Social Media Content & Community Manager

Social Media Content & Community Manager

https://corporate.lastminute.com/careers/job/?id=744000074004875&jobName=Social%20Media%20Content%20&Community_Manager

The Company

At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.

We’re looking for a thoughtful and creative Social Media Content & Community Manager to join our team. You don’t need to be online 24/7 – but you will have a sharp eye for trends, an ear for great conversation in the comments, and a knack for making content that actually connects.

In this role, you’ll help shape ideas into scroll-stopping content, grow a community that feels human (not corporate), and dream up ways to surprise and delight our audience. If you’re someone who enjoys playing with tone of voice, has smart ideas for campaigns, and understands what builds real engagement – this might be the role for you.

Job Description

The job in brief:

Job Title: Social Media Content & Community Manager

Working model: hybrid (London office)

Team: you will join the Social Media team within the Brand department.

Level: Professional, reporting to the Head of Social

Location: London, UK

Contract: Permanent – full-time (EUR 36 h/week)

Languages: English professional level. Other European languages will be valued.

What your impact will be:

Own and deliver social content across lastminute.com & weg.de accounts – from concepting to publishing – with a focus on video-first formats (Reels, TikTok, YouTube Shorts).

Creatively bring our social strategy to life, capturing everyday chaos and championing last minute wins

Lead the full social content production workflow: writing scripts, shooting, editing, jumping into the comments, and shaping reactive formats based on what’s trending.

Be the voice of the brand in our comments and DMs, helping us show up as more human, helpful, and cheeky across platforms

Monitor performance of content and campaigns, reporting on reach, engagement, traffic, and what we’ve learned, to keep improving and offering actionable insights for future strategies.

Qualifications

Your expertise:

5+ years experience in managing social media channels and organically growing online communities. Share the channels you’ve previously worked on and tell us how you grew the numbers organically, even if it is a personal one.

Proven mid-weight editor & content creator, comfortable with video editing tools, whatever your chosen tools. We know the obvious ones, BUT even Cap Cut creators are making insane content – a portfolio/examples of your work will be required.

Experience producing video content for Instagram Reels, TikTok & YouTube Shorts

An understanding of video content, social media formats and hooks, captions and how the edit drives reach and engagement.

Ability to analyse data and derive actionable insights.

We’re all about showing not telling, so we’d love to see what you’ve made. Whether it’s brand work, side projects, viral moments or just something you’re proud of – if it shows your eye for social and your knack for making content people actually want to watch, we’re in!. Drop us a portfolio to show us what you’re made of.

Experience in travel, e-commerce or lifestyle sectors

Working knowledge of analytics tools

Other European languages will be valued.

Additional Information

Perks of working with us:

How we work together:

– An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities)
– Shorter working week (36h as full time), with a half working day on Fridays
– Flexible start and end of the working day
– Possibility to work from anywhere for a period of time per year defined according to local regulations

How we learn together:

– Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to deep work, personal growth, learning and training and/or focus time.
– Professional and managerial skills development training paths, access to e-learning platforms such as O’reilly, Udemy, Coursera (depending on the department), and to our internal platform offering bespoke training content

Other perks:
– 2 paid days off per year for volunteering purposes
– Occasional social events to foster connections among colleagues
– Travel industry discounts and flash exclusive staff fares
– We support our employees through life’s significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.

Wish you were here? We do, too!

Selection process steps*:

– HR interview (30 minutes)
– 1st interview (Manager): soft skills + technical knowledge
– Task step offline
– 2nd interview (Manager + team member): Task review
– Final meeting (30 mins) with the CMO
– Offer extended
(*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview)

Our commitment to celebrate diversity and generate belonging

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria:
By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.

Please submit your resume in English
Please submit your resume in English

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Social Media Content & Community Manager employer: Last Minute Group

At lastminute.com, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that celebrates diversity and fosters creativity. Our London-based team enjoys a flexible hybrid working model, a shorter 36-hour work week, and ample opportunities for professional growth through dedicated training paths and e-learning platforms. With unique perks like travel industry discounts and paid volunteer days, we ensure our employees feel valued and supported in both their personal and professional lives.
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Contact Detail:

Last Minute Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Social Media Content & Community Manager

✨Tip Number 1

Familiarise yourself with lastminute.com's social media presence. Spend time engaging with their content, noting the tone and style they use. This will help you understand their brand voice and allow you to tailor your approach when interacting with them.

✨Tip Number 2

Showcase your creativity by preparing a mini portfolio of social media content that aligns with lastminute.com's brand. Create mock-ups or examples of video-first formats like Reels or TikToks that reflect their style and audience engagement strategies.

✨Tip Number 3

Engage with travel-related communities online. Join forums or groups where travel enthusiasts gather, and share your insights or content. This not only builds your network but also demonstrates your passion for the industry, which is crucial for this role.

✨Tip Number 4

Prepare to discuss your previous experiences in growing online communities. Be ready to share specific examples of how you've engaged audiences and driven organic growth on social media platforms, as this will be key in the interview process.

We think you need these skills to ace Social Media Content & Community Manager

Social Media Management
Content Creation
Video Editing
Community Engagement
Trend Analysis
Data Analysis
Script Writing
Performance Monitoring
Creative Thinking
Understanding of Social Media Formats
Communication Skills
Project Management
Knowledge of Analytics Tools
Adaptability
Fluency in English and other European languages

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in social media management and community building. Focus on your achievements in growing online communities and any specific campaigns you've led that align with the role.

Showcase Your Portfolio: Include a link to your portfolio showcasing your best work, especially video content for platforms like Instagram Reels, TikTok, and YouTube Shorts. Highlight examples that demonstrate your creativity and ability to engage audiences.

Craft a Compelling Cover Letter: Write a cover letter that reflects your personality and passion for social media. Discuss your understanding of the brand's tone and how you can contribute to creating engaging content that resonates with their audience.

Highlight Analytical Skills: Mention your experience with analytics tools and how you've used data to inform your content strategies. Provide examples of how you've monitored performance and made adjustments based on insights gained.

How to prepare for a job interview at Last Minute Group

✨Showcase Your Portfolio

Make sure to bring along a portfolio that highlights your best work. Include examples of video content you've created for platforms like Instagram Reels, TikTok, and YouTube Shorts. This will demonstrate your skills and creativity in a tangible way.

✨Know the Brand's Voice

Familiarise yourself with lastminute.com's tone and style before the interview. Be prepared to discuss how you would embody this voice in your content and community management, showing that you can connect with their audience authentically.

✨Prepare for Data Discussion

Since the role involves analysing performance metrics, be ready to talk about how you've used data to inform your content strategies in the past. Bring specific examples of campaigns you've worked on and the insights you gained from them.

✨Engagement Strategies

Think about innovative ways to engage with an online community. Prepare some ideas or campaigns that could surprise and delight the audience, showcasing your ability to think creatively and strategically about community growth.

Social Media Content & Community Manager
Last Minute Group
Location: London

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