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For Companies At a Glance
- Tasks: Analyse data, create reports, and support digital marketing campaigns.
- Company: Join lastminute.com, a leader in online travel experiences since 1998.
- Benefits: Enjoy a collaborative culture, opportunities for growth, and a vibrant work environment.
- Why this job: Be part of a dynamic team that values creativity and innovation in travel.
- Qualifications: 2+ years in data analysis, web tracking, and a degree in a relevant field.
- Other info: Work with an international team focused on user-centric product development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Company
Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories – from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, “whatever makes them pink”. lastminute.com is part of lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry. Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.
Job Description
The Programmatic Insights Analyst is responsible for supporting CRM / Audience Management fully in terms of needed reports, analysis, and dataflow management. The Programmatic Insights Analyst actively works with the team in setting up standardized dashboards by collecting and understanding the requirements and implementing the needed reports. The Programmatic Insights Analyst actively proposes possible analysis and standard reports to enable better digital marketing teams across channels (display, social, email marketing, search) to deliver successful campaigns, optimizations, and ultimately growth for the company by showing a certain level of marketing knowledge and the required data. The Programmatic Insights Analyst also acts as a proxy for marketing and BI in fully understanding existing dataflows for the respective marketing tools and managing the respective setup either on their own or in cooperation with the needed stakeholders (e.g. data engineering).
Key Responsibilities
- Setup and maintenance of existing and new dataflows for different marketing tools.
- Analyze relevant website data by using appropriate KPIs and visualize the results.
- Development, optimization, and automation of important reports and dashboards.
- Ad-hoc and deep analysis for different business units.
- Transformation of big data to smart data by deep data analysis.
- ETL & Reporting tool usage for Analysis and Report Creation.
- Internal support on reporting and result analysis.
- Derive actions and quick wins from analysis and support the execution (utilize Excel, Google Spreadsheets, SQL, DataStudio, and Google Analytics).
- Actively participate in the creation of new reporting dashboards for digital marketing campaigns.
- Assist in coordinating landing page and ad copy tests, including analysis of results.
- Lead competitive analysis (e.g., benchmarking, auction insights, etc.).
- Support in integrating new tools into the existing landscape of marketing tools.
Qualifications
- At least 2 years of relevant experience in data analysis focusing on web traffic and customer journeys.
- Extensive experience in web tracking solutions (e.g. Google Analytics).
- Good understanding of English language.
- Bachelor’s or Master’s degree, or equivalent.
- At least 2 years of relevant experience in web analysis and customer journey analysis.
- Experience and interest in different Marketing channels (CRM, Display, Remarketing).
- Experience with Emarsys Marketing Platform.
Abilities/qualities
- Fluency and passion for working with numbers and data analysis (especially Excel and Google spreadsheets are a must).
- Comfortable to develop a project independently according to goal setting but also as part of a team.
- Well-developed business sense with constant self-drive to deliver KPI achievement and growth.
Additional Information
About the team
Our international product team combines user centricity with an entrepreneurial mindset to create great products and to reach our business goals. Our culture is to support each other, challenge ourselves and others, to improve and help each other grow.
If you think we’re a fit and that we could have fun together, please let us know by applying to the position.
Programmatic Insights Analyst (London) employer: Last Minute Group
Contact Detail:
Last Minute Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Insights Analyst (London)
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Google Analytics and Emarsys Marketing Platform. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of past projects where you've transformed data into actionable insights. Be ready to discuss how your analysis led to successful marketing campaigns or optimisations.
✨Tip Number 3
Network with professionals in the digital marketing and data analysis fields. Engaging with industry groups on platforms like LinkedIn can help you gain insights and potentially get referrals for the position.
✨Tip Number 4
Stay updated on the latest trends in programmatic advertising and digital marketing. Being knowledgeable about current industry practices will not only prepare you for interviews but also demonstrate your passion for the field.
We think you need these skills to ace Programmatic Insights Analyst (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Programmatic Insights Analyst. Familiarise yourself with key terms like dataflows, KPIs, and digital marketing channels to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in data analysis, particularly focusing on web traffic and customer journeys. Mention specific tools you've used, such as Google Analytics or Excel, to demonstrate your expertise.
Showcase Your Skills: Use your application to showcase your analytical skills and passion for working with data. Provide examples of how you've transformed big data into actionable insights in previous roles, especially in relation to marketing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your enthusiasm for the role and the company. Mention why you are drawn to lastminute.com and how you can contribute to their goals.
How to prepare for a job interview at Last Minute Group
✨Know Your Data Tools
Familiarise yourself with the tools mentioned in the job description, such as Google Analytics, Excel, and SQL. Be prepared to discuss how you've used these tools in past roles to analyse data and generate insights.
✨Showcase Your Analytical Skills
Prepare examples of how you've transformed complex data into actionable insights. Highlight any specific projects where your analysis led to successful marketing campaigns or optimisations.
✨Understand the Company’s Market
Research lastminute.com and its position in the online travel industry. Be ready to discuss trends in digital marketing and how they might impact the company’s strategies.
✨Demonstrate Team Collaboration
Since the role involves working with various stakeholders, be prepared to share experiences where you successfully collaborated with teams. Emphasise your ability to communicate effectively and manage projects independently.
