At a Glance
- Tasks: Lead influencer marketing, develop partnerships, and create engaging content for pet insurance.
- Company: Join Lassie, a booming InsurTech company passionate about pets.
- Benefits: Dynamic culture, hybrid work, and opportunities for personal growth.
- Other info: Be part of a warm team united by a love for animals.
- Why this job: Make a paws-itive impact in the pet world while shaping brand visibility.
- Qualifications: 3-4 years in B2C marketing, creativity, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Ready to make a paws-itive impact in the pet world?
Join
Lassie , the Insur Tech company taking the UK pet market by storm! We’ve just secured a whopping
$ 75 million in Series C funding , and we’re on a mission to provide the best pet insurance solutions out there.
Our goal?
To ensure every furry friend gets the care they deserve, and their owners get peace of mind.
We are looking for a Marketing Manager UK to support our growing business.
In this role, you will be responsible for managing the Lassie brand in the UK, driving brand visibility and marketing performance forward.
This is a great opportunity to join a high-performing team, take ownership end-to-end, and shape how we build as we scale.
Location
London Please note that this role follows a hybrid, office-based model, and we're unable to offer relocation support at this time.
- Tasks
- You lead influencer marketing for the UK: you identify suitable influencers, negotiate collaborations, and build strong relationships with our partners.
- You develop strategic partnerships with brands, organisations, and communities in the pet space to increase Lassie's brand awareness and create new collaboration opportunities.
- You are responsible for Lassie's content, PR and branding activities in the UK and handle all types of copy and advertising materials.
- You work closely with our Creative Lead to produce marketing materials, and develop campaign-based content together with UGC creators.
- You establish and optimise marketing processes and collaborate with interns, freelancers, agencies, and/or additional team members.
- You define marketing goals, analyse campaigns based on data, and ensure targets are met within budget.
- You work closely with the Country Manager for the UK as well as the global marketing team in Berlin/Stockholm to align on marketing strategies, campaigns, and their execution.
Requirements
- You love pets.
- You have at least 3-4 years of experience in marketing for B2C brands.
- You are energetic, work independently, and aren't deterred by complex challenges; on the contrary: you love finding solutions.
- You are creative and think outside the box to execute extraordinary and bold marketing initiatives.
- At the same time, you are data-driven and think analytically.
- You have experience in copywriting.
- You possess excellent negotiation and communication skills.
- You live in London and have solid knowledge of the local market.
- You speak fluent English.
Benefits
- The opportunity to be part of a company in an early scale-up phase at the forefront of a booming market
- A dynamic and warm company culture and a great team of experts in their fields, united by at least one thing: a love of animals
- A work environment with plenty of room to shape things, opportunities to learn, and short decision-making paths
- The joy and excitement of working on a unique product that makes the world a little better
- Hybrid working model
- Great after-work and team events
We are an equal opportunity employer and value diversity within our company.
We do not discriminate on the basis of ethnic origin, religion, nationality, gender, sexual orientation, age, marital status, or disability.
#J-18808-Ljbffr
Marketing Manager (m/f/d) - London, UK employer: Lassie
Lassie is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the InsurTech sector. With a strong focus on employee growth, we offer ample opportunities for professional development and advancement, all while being part of a forward-thinking team dedicated to compliance and innovation in the UK market.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (m/f/d) - London, UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lassie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lassie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lassie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lassie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager (m/f/d) - London, UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lassie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lassie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lassie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lassie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lassie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lassie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
