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For Companies At a Glance
- Tasks: Create and manage luxury content across social media, email, and in-store experiences.
- Company: Join Lark & Berry, a luxury jewellery brand focused on innovation and sustainability.
- Benefits: Collaborative team environment with opportunities for hands-on experience and growth.
- Why this job: Be part of a dynamic team redefining luxury storytelling with modern AI tools.
- Qualifications: Experience in luxury content creation and strong writing skills are essential.
- Other info: Engage directly with customers to shape authentic content and insights.
The predicted salary is between 36000 - 60000 £ per year.
Lark & Berry is a luxury jewellery brand redefining fine jewellery through innovation, design, and sustainability. We are a small, fast-moving team and are looking for an AI-Driven Content Marketing Manager who can own our content end-to-end while embracing a hands-on, collaborative working environment.
This role is ideal for someone who understands luxury storytelling, is fluent in modern AI-powered content creation, and is equally comfortable crafting elegant digital content and engaging with customers in-store.
The Role
You will be responsible for creating and executing content across all brand touchpoints — social media, email marketing, website content, and in-store storytelling — ensuring everything reflects the tone, detail, and polish expected of a luxury brand. As part of a small team, adaptability is essential. While content is your core focus, there will be days where you may support with in-store activities, inventory, or administrative tasks. This is a role for someone who enjoys being close to the business and contributing wherever needed. You will regularly spend time in-store engaging with customers to understand their needs, motivations, and feedback, using these insights to inform authentic and high-performing content.
Key Responsibilities
- Create, manage, and optimise luxury content across social media, email campaigns, website, and brand communications
- Develop and execute content strategies aligned with brand positioning and commercial objectives
- Use AI tools to ideate, draft, refine, and repurpose content efficiently while maintaining a premium brand voice
- Work closely with customers in-store to gain first-hand insight into buying behaviour and preferences
- Collaborate with marketing, retail, and leadership teams to ensure consistent messaging
- Conduct market and competitor research within the luxury sector
- Track performance metrics and continuously optimise content
- Support the wider team with inventory or administrative tasks when required
About You
- Proven experience creating luxury or premium brand content
- Strong writing skills across social, email, and web content
- Confident using AI tools as part of a modern content workflow
- Understanding of SEO, social media best practices, and content analytics
- Highly organised, detail-oriented, and comfortable managing multiple projects
- Adaptable, proactive, and happy to support beyond your core role when needed
- Confident and personable, with the ability to engage customers professionally in-store
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
- Availability to work some Saturdays, as required
Portfolio Requirement (Essential)
To be considered, applicants must submit a portfolio or examples of relevant content, ideally showcasing:
- Luxury or premium social media content
- Email campaigns or newsletters
- Website or long-form content
Applications without a portfolio will not be considered.
Content Marketing Manager in London employer: Lark and Berry
Contact Detail:
Lark and Berry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager in London
✨Tip Number 1
Get your portfolio sorted! Make sure it showcases your best luxury content. Include social media posts, email campaigns, and any web content that highlights your skills. This is your chance to shine, so pick pieces that reflect the brand's elegance and storytelling.
✨Tip Number 2
Network like a pro! Attend industry events or connect with people in the luxury sector on LinkedIn. Building relationships can open doors and give you insights into what brands are really looking for. Plus, who knows? You might meet someone from Lark & Berry!
✨Tip Number 3
Be ready to show off your AI skills! Familiarise yourself with the latest AI tools for content creation. During interviews, be prepared to discuss how you've used these tools to enhance your work. It’s all about efficiency while keeping that premium touch!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. We can’t wait to see what you bring to the table!
We think you need these skills to ace Content Marketing Manager in London
Some tips for your application 🫡
Showcase Your Portfolio: Make sure to include a portfolio that highlights your best luxury content. We want to see your flair for storytelling and how you’ve engaged audiences through social media, email campaigns, and website content.
Tailor Your Application: Don’t just send a generic application! We love seeing how your experience aligns with our brand values and the role. Highlight your skills in AI-driven content creation and your understanding of luxury branding.
Be Personable: Since this role involves engaging with customers in-store, let your personality shine through in your application. We’re looking for someone who can connect with our clientele and reflect that in their writing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Lark and Berry
✨Showcase Your Luxury Storytelling Skills
Make sure to prepare examples of your previous work that highlight your ability to create luxury content. Whether it's social media posts, email campaigns, or website content, be ready to discuss how you crafted these pieces to reflect a premium brand voice.
✨Familiarise Yourself with AI Tools
Since the role involves using AI for content creation, brush up on the tools you’ve used in the past. Be prepared to discuss how you've leveraged AI to enhance your content workflow and maintain quality, as this will show you're aligned with their innovative approach.
✨Engage with the Brand's Values
Research Lark & Berry’s brand ethos around innovation, design, and sustainability. During the interview, express how these values resonate with you and how you can contribute to their mission through your content strategies.
✨Prepare for In-Store Engagement Scenarios
Since the role requires interacting with customers in-store, think about how you would gather insights from them. Prepare some questions you might ask customers to understand their preferences and how you would use that feedback to inform your content.
