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For Companies At a Glance
- Tasks: Create and manage luxury content across social media, email, and in-store experiences.
- Company: Join Lark & Berry, a luxury jewellery brand focused on innovation and sustainability.
- Benefits: Work in a dynamic team with opportunities for creativity and collaboration.
- Why this job: Be part of a fast-paced environment where your content can shine and make an impact.
- Qualifications: Experience in luxury content creation and proficiency with AI tools are essential.
- Other info: Engage directly with customers to shape authentic brand storytelling.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Lark & Berry is a luxury jewellery brand redefining fine jewellery through innovation, design, and sustainability. We are a small, fast‑moving team and are looking for an AI-Driven Content Marketing Manager who can own our content end‑to‑end while embracing a hands‑on, collaborative working environment. This role is ideal for someone who understands luxury storytelling, is fluent in modern AI‑powered content creation, and is equally comfortable crafting elegant digital content and engaging with customers in‑store.
The Role
- You will be responsible for creating and executing content across all brand touchpoints — social media, email marketing, website content, and in‑store storytelling — ensuring everything reflects the tone, detail, and polish expected of a luxury brand.
- As part of a small team, adaptability is essential. While content is your core focus, there will be days where you may support with in‑store activities, inventory, or administrative tasks.
- This is a role for someone who enjoys being close to the business and contributing wherever needed.
- You will regularly spend time in‑store engaging with customers to understand their needs, motivations, and feedback, using these insights to inform authentic and high‑performing content.
Key Responsibilities
- Create, manage, and optimise luxury content across social media, email campaigns, website, and brand communications.
- Develop and execute content strategies aligned with brand positioning and commercial objectives.
- Use AI tools to ideate, draft, refine, and repurpose content efficiently while maintaining a premium brand voice.
- Work closely with customers in‑store to gain first‑hand insight into buying behaviour and preferences.
- Collaborate with marketing, retail, and leadership teams to ensure consistent messaging.
- Conduct market and competitor research within the luxury sector.
- Track performance metrics and continuously optimise content.
- Support the wider team with inventory or administrative tasks when required.
About You
- Proven experience creating luxury or premium brand content.
- Strong writing skills across social, email, and web content.
- Confident using AI tools as part of a modern content workflow.
- Understanding of SEO, social media best practices, and content analytics.
- Highly organised, detail‑oriented, and comfortable managing multiple projects.
- Adaptable, proactive, and happy to support beyond your core role when needed.
- Confident and personable, with the ability to engage customers professionally in‑store.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- Availability to work some Saturdays, as required.
Portfolio Requirement (Essential)
To be considered, applicants must submit a portfolio or examples of relevant content, ideally showcasing:
- Luxury or premium social media content.
- Email campaigns or newsletters.
- Website or long‑form content.
Applications without a portfolio will not be considered.
Content Marketing Manager employer: Lark and Berry
Contact Detail:
Lark and Berry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury sector. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your best content work. Make sure it reflects your understanding of luxury branding and storytelling. This is your chance to shine and demonstrate how you can elevate Lark & Berry's content!
✨Tip Number 3
Be proactive! If you see a gap in Lark & Berry’s content strategy, don’t hesitate to share your ideas. Craft a mock social media post or email campaign that aligns with their brand voice. This shows initiative and your ability to think like a Content Marketing Manager.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team. Don’t forget to tailor your application to highlight your experience with luxury content!
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Showcase Your Best Work: Make sure to include a portfolio that highlights your luxury or premium content. We want to see your flair for storytelling and how you’ve engaged audiences through social media, email campaigns, and website content.
Tailor Your Application: When applying, don’t just send a generic CV. We love seeing how your experience aligns with our brand values and the role. Highlight your skills in AI-driven content creation and your understanding of luxury branding.
Be Personable: Since this role involves engaging with customers in-store, let your personality shine through in your application. We’re looking for someone who can connect with people, so don’t be afraid to show us your friendly side!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Lark and Berry
✨Showcase Your Portfolio
Make sure to bring a well-curated portfolio that highlights your best luxury content. Include examples of social media posts, email campaigns, and website content that reflect the premium brand voice. This will not only demonstrate your skills but also your understanding of the luxury market.
✨Understand the Brand's Story
Before the interview, dive deep into Lark & Berry's brand story and values. Familiarise yourself with their approach to innovation and sustainability in jewellery. Being able to discuss how your content strategies can align with their mission will show that you’re genuinely interested and invested in the brand.
✨Be Ready to Discuss AI Tools
Since this role involves using AI for content creation, be prepared to talk about your experience with these tools. Share specific examples of how you've used AI to enhance your content workflow while maintaining a luxury feel. This will highlight your modern approach to content marketing.
✨Engage with Customer Insights
Demonstrate your ability to connect with customers by discussing how you’ve previously gathered insights to inform your content. Talk about any experiences where you engaged directly with customers to understand their preferences, as this aligns perfectly with the hands-on nature of the role.
