At a Glance
- Tasks: Create and execute engaging email and SMS campaigns for a global audience.
- Company: Join a vibrant community transforming spaces for emerging talent worldwide.
- Benefits: Competitive salary, flexible working, and tickets to exclusive shows.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Make a real impact on fan engagement while working with a passionate team.
- Qualifications: 1-2 years in CRM or marketing, strong writing skills, and attention to detail.
The predicted salary is between 25000 - 30000 £ per year.
About us
Born in a London flat in 2009, we're a global community transforming unconventional spaces into intimate stages for the world's best emerging talent.
From living rooms and rooftops to galleries, museums, and beyond, our shows create experiences that bring people closer together in over 250 cities around the world.
Our team is distributed across the US and UK, backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus, and others).
About the role
We're looking for a CRM Executive based in London to join our global CRM team, reporting to the CRM Lead.
This is a hands‑on role: writing campaign content, building campaigns in our ESP (email service provider), digging into data, and seeing the direct impact of your work on how fans engage with Sofar across the UK, US, EU, and beyond.
You’ll have real involvement in campaigns from brief to send, working across email and SMS for a global audience.
- What you’ll be doing
- CRM Campaign Builds & Execution
- Building and sending broadcast email and SMS campaigns in Klaviyo, our ESP, end‑to‑end, from setting up the send to ensuring they render properly in every inbox.
- Campaign QA: checking links, copy, personalisation tokens, audience logic, SMS compliance, send times, and rendering before anything goes out.
- High levels of personalisation: due to our base of over 250 cities, our broadcast campaigns are highly personalised; you’ll get familiar with this from early on.
- Working with the CRM Lead to build and refine customer segments in Klaviyo.
- Supporting the build of other campaigns, e. g., automated flows and triggered campaigns, as your confidence in the platform grows.
- Creating Email & SMS Content
- Affinity for copy and design: you have an eye for what looks good and what doesn’t.
- With the support of the CRM Lead, writing email and SMS copy that feels unmistakably Sofar: friendly, warm, and human.
- Selecting and curating images for email campaigns, with a feel for what’s visually on‑brand and relevant.
- Adapting tone, messaging, and personalisation logic for different audience segments, markets, and moments in the customer journey.
- Campaign Reporting
- Pulling and interpreting campaign performance data (open rates, click rates, conversions, revenue).
- Analysing simple A/B tests as we build a team test‑and‑learn culture.
- Preparing reports for internal stakeholders, spotting trends, and flagging what’s working and what isn’t.
- Contributing ideas on how we can improve engagement, retention, and repeat purchases.
- Tooling
- Klaviyo: building and sending email and SMS campaigns, managing audience segments, and pulling performance data.
- Air: navigating our asset library to select and curate images for campaigns.
- Metabase: accessing dashboards and reporting on CRM performance back to the business.
- Collaborating across teams
- This role is highly collaborative and offers the chance to work with colleagues across the globe: local Experience marketing teams in London, NYC, LA, and ROW, Customer Service, Product, and Design.
- What we’re looking for
- 1‑2 years of CRM or wider marketing experience, whether that’s in‑house, agency, or internship.
- Strong written English; you take pride in well‑crafted copy.
- Hawk‑eye attention to detail; you’re the person who spots the typo or issue that everyone else missed.
- Comfortable working in a fast‑moving environment where priorities can shift.
- Curious and eager to learn; you don’t need to know everything, but you need to want to.
- Experience with Klaviyo is a bonus.
- A love and appreciation of music, events, arts, and culture.
- What you’ll get
- Ownership of campaigns end‑to‑end from early on; this isn’t a role where you’ll be watching from the sidelines.
- Exposure to the full CRM stack: strategy, segmentation, automation, reporting.
- A warm, welcoming team based in our Old Street office (dog‑friendly), with flexible/hybrid working; typically 1‑2 days a week in the office.
- Tickets to Sofar shows.
- The chance to work on a brand people genuinely love.
- #J-18808-Ljbffr
CRM Executive in London employer: laptop-battery
As a CRM Executive at our vibrant London office, you'll be part of a dynamic team that thrives on creativity and collaboration, transforming unconventional spaces into unforgettable experiences. We offer a warm, dog-friendly work environment with flexible hybrid working options, ensuring you have the freedom to balance your professional and personal life. With opportunities for ownership of campaigns from day one and exposure to the full CRM stack, you'll grow alongside a passionate team dedicated to making a meaningful impact in the music and arts community.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for laptop-battery and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like laptop-battery are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with laptop-battery on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at laptop-battery. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit laptop-battery. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of laptop-battery:Show us that you’ve done your homework! In your application, briefly mention what you admire about laptop-battery’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at laptop-battery
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at laptop-battery will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At laptop-battery, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
