Brand & Creative Manager in London

Who We Are

Golfbidder is Europe's leading marketplace for pre-owned golf clubs, trusted by golfers across the UK and wider continent to buy, sell, and trade quality equipment. Based in Chessington, we're the Official Club Exchange of the PGA. Every day, we add hundreds of unique clubs to our stock—each one professionally inspected, accurately graded, and ready for immediate dispatch. Golfbidder is part of Laps, a global golf recommerce company on a mission to make golf more accessible, affordable, and sustainable. Since 2016, Laps has been transforming the way golfers engage with equipment through two market-leading platforms: Golfbidder in the UK and Europe, and Golf Avenue in North America. Together, we form the world's largest marketplace for used golf clubs, recirculating more than 250,000 clubs every year and extending the life of equipment for golfers of all abilities—from first-timers to seasoned pros. With headquarters in London and Montreal, and teams made up of passionate golf experts, Laps is scaling across existing and new markets. This is an exciting time to join us as we shape the future of golf recommerce, building brands that resonate with golfers and redefine how the game is played and enjoyed.

Who We’re Looking For

We’re hiring a Brand & Creative Manager to champion and elevate our brand across every customer touchpoint. In this role, you’ll act as the steward of our visual identity, tone of voice, and creative standards, working closely with Product, Marketing, and external agencies to bring the Golfbidder and Golf Avenue brands to life across international markets. You’ll sit at the centre of creative development, ensuring every asset, from performance advertising to on-site content, is cohesive, clearly articulated, and consistently reflective of the brand. This role is ideal for someone who thrives at the intersection of brand and creative execution, and who excels at translating strategy into high-impact, commercially effective creative.

Key Responsibilities

• Brand & Customer Insight (40%)
  • Own and evolve brand guidelines, including visual identity, tone of voice, and messaging hierarchy.
  • Lead copywriting across all marketing and on-site assets. Ensure brand consistency across channels and markets.
  • Partner with channel owners to develop high-performing creative for advertising campaigns.
  • Build and maintain personas representing our key customer segments.
  • Conduct ongoing customer research, including surveys, to understand motivations, perceptions, and behaviour.
  • Identify gaps and opportunities throughout the customer journey, collaborating with internal/external teams to improve the experience.
• Creative & Agency Management (40%)
  • Act as the day-to-day lead for external creative agencies and design partners.
  • Own briefing, feedback, and approval processes for all creative output.
  • Ensure all creative assets are on-brand, high quality, and ready for deployment across channels.
  • Manage creative production timelines across campaigns and seasonal moments.
  • Translate brand and campaign direction into clear, inspiring creative briefs.
  • Provide agencies with audience and campaign insights to guide creative optimisation and future asset development.
• Cross-Functional Collaboration & Performance (20%)
  • Collaborate with marketing teams to ensure creative is effectively deployed across paid and owned channels.
  • Support the translation of commercial priorities into strong brand storytelling and campaign creative.
  • Plan creative flighting and testing cadence, ensuring new assets are delivered regularly and aligned with campaign timelines.
  • Partner with internal teams to ensure consistency of brand expression across digital touchpoints.
  • Translate strategic initiatives (such as rebrands, new initiatives, and seasonal campaigns) into clear brand-driven executions.
  • Act as the central point of contact for internal teams requesting branded assets or creative support.
  • Manage intake and prioritisation of creative requests across the business.
  • Use performance and engagement feedback as directional input to improve future creative work.
  • Ensure learnings flow across channels so performance insights inform brand activity, and brand insights enhance performance outputs.

Who You Are

• 4–6+ years of experience in brand, creative, or marketing roles with significant ownership of brand expression and creative output.
• A strong brand thinker with experience managing creative development and delivery end to end.
• Skilled at working with external agencies and cross-functional teams to bring ideas to life.
• A clear communicator with excellent writing skills and a strong instinct for brand building and storytelling.
• Naturally organised, proactive, and detail-oriented, with strong executional discipline.
• Comfortable using audience and creative performance feedback to inform and improve future creative work.

What We Can Offer

• 25 days paid holiday + the 8 UK Bank Holidays
• Pension contribution
• Private medical insurance
• Cycle to work scheme
• Staff and friends & family discounts