At a Glance
- Tasks: Drive digital marketing strategies and support e-commerce growth for a leading maternal health brand.
- Company: Join Lansinoh, a trusted partner for new mothers with over 40 years of innovation.
- Benefits: Enjoy flexible working, 25 days annual leave, and a supportive culture.
- Other info: Be part of a dynamic team focused on growth and community engagement.
- Why this job: Make a real impact in maternal health while developing your digital marketing skills.
- Qualifications: 2+ years in digital marketing, strong SEO and website management skills required.
The predicted salary is between 30000 - 40000 £ per year.
Please note that we are managing this recruitment directly and respectfully ask that recruitment agencies do not contact us.
Location: LEEDS, UK
Working pattern: Hybrid – 3 days in the office one week, 2 days the next (5 office days over 2 weeks).
Hours: Full-time, Mon-Fri, 37.5 hours per week.
Bonus: 5%, subject to terms and conditions.
Due to the nature of our roles, candidates must be a UK resident residing within commutable distance to Leeds. Please note that we cannot offer visa sponsorship for overseas candidates at this time.
Our Company
Lansinoh has been a trusted partner to new mothers for over 40 years, providing innovative solutions to support them through the journey of motherhood. From the award-winning HPA® Lanolin Nipple Cream to a range of products for pregnancy, birth, breastfeeding, and pumping, Lansinoh is committed to helping parents thrive. Our products are available in over 70 countries, and we are dedicated to becoming climate neutral by 2030. With a mission rooted in supporting parents globally, we continue to grow as a leader in maternal health and care.
Role Description
This is a full-time hybrid role for a Digital Marketing Executive, based in Leeds with flexible opportunities to work from home. The Digital Marketing Executive will support the growth of our direct-to-ecommerce business and generate traction throughout the wider marketing funnel for our brand. This role will support the execution of digital marketing activity across paid media, social media, and centre on CRM, SEO and technical website management, with potential to expand to TikTok Shop. The position will play a key role in supporting the Growth Marketing Manager by ensuring campaigns are delivered effectively, and our website and CRM are optimized to drive revenue growth. This is an excellent opportunity for someone with 2+ years of digital marketing experience, majoring in technical executional expertise with website (Shopify) and CRM (ex. Klaviyo), who wants to develop across multiple growth channels within a fast-growing environment.
Key Responsibilities
- Website and E-commerce Support
- Support website merchandising and product updates
- Update, upload and manage promotional banners and landing pages
- Monitor website performance metrics
- Stay up to date with AI’s impact on SEO and search activity
- Assist with CRO initiatives and A/B testing
- Support new product launches on the website & assist with the implementation of UX design
- Support wider retail search strategy and implementation alongside Sales Executive, with both paid and organic listings to optimize visibility
- Paid Media Support
- Assist our Growth Marketing Manager, alongside agencies with paid media campaigns across Meta and Google, Tiktok
- Coordinate & create creative assets alongside internal teams and designers
- Social Media Support
- Occasional assistance with the coordination of organic social media calendars
- Work with freelancers to identify opportunities for social content optimization
- Assist with our influencer and affiliate program
- CRM and Email Marketing
- Assist with email campaign setup and scheduling
- Support email creation and segmentation, flow creation and syncing sign up pages
- Assist with lifecycle campaigns and automation
- Analytics & Reporting
- Support weekly and monthly performance reporting
- Monitor key marketing metrics
- Assist in identifying growth opportunities through data analysis
- Maintain dashboards and marketing reports
Key Skills and Experience Required
- 2+ years’ experience in digital marketing / e-commerce
- Strong understanding of SEO
- Strong technical website management skills (Shopify preferable)
- Experience with email marketing platforms / CRM (Klaviyo preferable)
- Experience with design platforms (Canva preferable)
- Experience with Meta Ads and Google Ads
- Familiarity with GA4, Google Search Console or digital analytics tools
- Experience with social media/ influencer/ affiliate marketing
Personal Attributes
- Highly organised and proactive
- Collaborative team player
- Passion for digital marketing and e-commerce
Our Perks, Culture-Led Rewards and Ways of Working
- 25 days’ annual leave plus bank holidays.
- Early finishes before a bank holiday.
- Flexible working hours (core hours 10.00– 16.00).
- Life Assurance Scheme 4x salary (from day one)
- Workplace pensions scheme with 6% employer contribution (3% employee).
- Employee Assistance Programme (EAP)
- Cycle to work scheme.
- Buy Holiday Scheme.
- Enhanced Maternity and Paternity Pay
- Social events and engagement activities to recognise and reward great performance.
- Actively contribute to our ESG initiatives, including tree planting, litter picking and hands-on volunteering within the local community.
Leeds Digital Marketing Executive | Hybrid Growth & Ecommerce employer: Lansinoh Laboratories UK
Lansinoh is an exceptional employer that prioritises the well-being and growth of its employees, offering a hybrid working model that promotes work-life balance. With a strong commitment to employee development, competitive benefits including 25 days of annual leave, and a vibrant culture that encourages collaboration and recognition, Lansinoh stands out as a leader in maternal health and care in Leeds. Join us to be part of a mission-driven team dedicated to supporting parents globally while enjoying a fulfilling career in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Leeds Digital Marketing Executive | Hybrid Growth & Ecommerce
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at Lansinoh or similar companies. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a personal project or portfolio that highlights your digital marketing expertise, especially with Shopify and CRM tools like Klaviyo. This will give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by researching Lansinoh’s products and their impact on new mothers. Being knowledgeable about the company shows genuine interest and can set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen directly by the hiring team. Plus, it shows you’re proactive and really want to be part of the Lansinoh family.
We think you need these skills to ace Leeds Digital Marketing Executive | Hybrid Growth & Ecommerce
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with SEO, CRM, and website management, especially if you've worked with Shopify or Klaviyo. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your previous experiences make you a great fit for our team. Keep it engaging and relevant to the role.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven growth or improved performance in past roles. We love seeing numbers that back up your claims!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Lansinoh Laboratories UK
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEO, CRM, and website management. Be ready to discuss your experience with platforms like Shopify and Klaviyo, as well as any campaigns you've worked on that drove growth.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've monitored key metrics and identified growth opportunities through analytics. This will show that you can contribute to the performance reporting aspect of the role.
✨Be Ready for Creative Discussions
Since the role involves creating assets for paid media and social media, think of some creative ideas or campaigns you've been part of. Discuss how you collaborated with designers or teams to bring those ideas to life, especially in a fast-paced environment.
✨Demonstrate Your Passion
Lansinoh is looking for someone who is not just skilled but also passionate about digital marketing and e-commerce. Share what excites you about the industry and how you stay updated with trends, especially regarding AI's impact on SEO and marketing strategies.
