At a Glance
- Tasks: Drive digital marketing strategies across e-commerce, SEO, and social media to boost brand growth.
- Company: Join Lansinoh, a leader in maternal health with over 40 years of innovation.
- Benefits: Enjoy flexible working, 25 days leave, and a supportive culture that values performance.
- Other info: Be part of a dynamic team focused on sustainability and community engagement.
- Why this job: Make a real impact in a fast-growing company dedicated to supporting parents worldwide.
- Qualifications: 2+ years in digital marketing with strong skills in SEO and website management.
The predicted salary is between 30000 - 40000 £ per year.
Location: LEEDS, UK
Working pattern: Hybrid – 3 days in the office one week, 2 days the next (5 office days over 2 weeks).
Hours: Full-time, Mon-Fri, 37.5 hours per week.
Bonus: 5%, subject to terms and conditions.
Due to the nature of our roles, candidates must be a UK resident residing within commutable distance to Leeds. Please note that we cannot offer visa sponsorship for overseas candidates at this time.
Our Company
Lansinoh has been a trusted partner to new mothers for over 40 years, providing innovative solutions to support them through the journey of motherhood. From the award-winning HPA® Lanolin Nipple Cream to a range of products for pregnancy, birth, breastfeeding, and pumping, Lansinoh is committed to helping parents thrive. Our products are available in over 70 countries, and we are dedicated to becoming climate neutral by 2030. With a mission rooted in supporting parents globally, we continue to grow as a leader in maternal health and care.
Role Description
This is a full-time hybrid role for a Digital Marketing Executive, based in Leeds with flexible opportunities to work from home. The Digital Marketing Executive will support the growth of our direct-to-ecommerce business and generate traction throughout the wider marketing funnel for our brand. This role will support the execution of digital marketing activity across paid media, social media, and centre on CRM, SEO and technical website management, with potential to expand to TikTok Shop. The position will play a key role in supporting the Growth Marketing Manager by ensuring campaigns are delivered effectively, and our website and CRM are optimized to drive revenue growth. This is an excellent opportunity for someone with 2+ years of digital marketing experience, majoring in technical executional expertise with website (Shopify) and CRM (ex. Klaviyo), who wants to develop across multiple growth channels within a fast-growing environment.
Key Responsibilities
- Website and E-commerce Support
- Support website merchandising and product updates
- Update, upload and manage promotional banners and landing pages
- Monitor website performance metrics
- Stay up to date with AI’s impact on SEO and search activity
- Assist with CRO initiatives and A/B testing
- Support new product launches on the website & assist with the implementation of UX design
- Support wider retail search strategy and implementation alongside Sales Executive, with both paid and organic listings to optimize visibility
- Paid Media Support
- Assist our Growth Marketing Manager, alongside agencies with paid media campaigns across Meta and Google, Tiktok
- Coordinate & create creative assets alongside internal teams and designers
- Social Media Support
- Occasional assistance with the coordination of organic social media calendars
- Work with freelancers to identify opportunities for social content optimization
- Assist with our influencer and affiliate program
- CRM and Email Marketing
- Assist with email campaign setup and scheduling
- Support email creation and segmentation, flow creation and syncing sign up pages
- Assist with lifecycle campaigns and automation
- Analytics & Reporting
- Support weekly and monthly performance reporting
- Monitor key marketing metrics
- Assist in identifying growth opportunities through data analysis
- Maintain dashboards and marketing reports
Key Skills and Experience Required
- 2+ years’ experience in digital marketing / e-commerce
- Strong understanding of SEO
- Strong technical website management skills (Shopify preferable)
- Experience with email marketing platforms / CRM (Klaviyo preferable)
- Experience with design platforms (Canva preferable)
- Experience with Meta Ads and Google Ads
- Familiarity with GA4, Google Search Console or digital analytics tools
- Experience with social media/ influencer/ affiliate marketing
Personal Attributes
- Highly organised and proactive
- Collaborative team player
- Passion for digital marketing and e-commerce
Our Perks, Culture-Led Rewards and Ways of Working
- 25 days’ annual leave plus bank holidays.
- Early finishes before a bank holiday.
- Flexible working hours (core hours 10.00– 16.00).
- Life Assurance Scheme 4x salary (from day one)
- Workplace pensions scheme with 6% employer contribution (3% employee).
- Employee Assistance Programme (EAP)
- Cycle to work scheme.
- Buy Holiday Scheme.
- Enhanced Maternity and Paternity Pay
- Social events and engagement activities to recognise and reward great performance.
- Actively contribute to our ESG initiatives, including tree planting, litter picking and hands-on volunteering within the local community.
Digital Marketing Executive in Leeds employer: Lansinoh Laboratories UK
Lansinoh is an exceptional employer located in Leeds, offering a hybrid working model that promotes work-life balance while supporting the growth of digital marketing professionals. With a strong commitment to employee development, competitive benefits including enhanced parental leave and a generous annual leave policy, as well as a culture that values collaboration and community engagement, Lansinoh provides a rewarding environment for those passionate about making a difference in maternal health.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at Lansinoh or similar companies. A friendly chat can sometimes lead to job opportunities that aren't even advertised!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your digital marketing expertise, especially with Shopify and CRM tools like Klaviyo. This will give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by researching Lansinoh’s products and their impact on new mothers. Being knowledgeable about the company shows genuine interest and can set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen directly by the hiring team. Plus, it shows you’re serious about joining the Lansinoh family!
We think you need these skills to ace Digital Marketing Executive in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your relevant experience, especially in digital marketing and e-commerce, and don’t forget to mention any specific tools like Shopify or Klaviyo that you’ve used.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our mission at Lansinoh. Keep it engaging and personal – we want to get to know you!
Showcase Your Achievements:When detailing your experience, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've driven growth or improved performance in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Lansinoh Laboratories UK
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEO, CRM, and website management. Be ready to discuss your experience with platforms like Shopify and Klaviyo, as well as any campaigns you've worked on that drove results.
✨Showcase Your Creativity
Since this role involves creating assets for paid media and social media, think of examples where you've used your creativity to solve problems or enhance campaigns. Bring along a portfolio or examples of your work to demonstrate your skills.
✨Be Data-Driven
Prepare to talk about how you've used analytics to inform your marketing strategies. Familiarise yourself with key metrics and be ready to discuss how you've identified growth opportunities through data analysis in previous roles.
✨Cultural Fit Matters
Lansinoh values collaboration and a proactive attitude. Think of examples that showcase your teamwork skills and how you've contributed to a positive work environment. Show them you're not just a great marketer, but also a great fit for their culture!
