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- Tasks: Lead direct marketing campaigns to attract new donors and maximise fundraising income.
- Company: Join an international charity making a real difference in people's lives.
- Benefits: Enjoy flexible working options and the chance to make a social impact.
- Why this job: Be part of a creative team driving innovative marketing strategies for a good cause.
- Qualifications: Strong experience in direct marketing with excellent communication and strategic skills required.
- Other info: Work closely with top suppliers and agencies to deliver impactful campaigns.
The predicted salary is between 28800 - 42000 £ per year.
Our client, an international charity, is currently seeking a Direct Marketing Manager of Acquisition to join their fundraising department. Working closely with the Head of Public Fundraising and relevant staff to develop and deliver direct marketing in appeals. During an appeal, the post holder will work with key suppliers and agencies to implement the offline marketing campaign (e.g. press, outdoor, DRTV and direct mail).
Responsibilities include:
- Develop and implement the direct marketing strategy, ensuring that past learnings are built upon, and new ideas are tested.
- Develop and implement a next appeal plan for each area of direct marketing activity.
- During each appeal, implement the programme of direct marketing to include press, outdoor, DRTV as well as direct mail, email and SMS activities, ensuring relevant tests are included, income is maximised, and costs are controlled.
- Develop excellent and productive working relationships with suppliers including creative agencies, media agencies, SMS and email suppliers, and the print/mailing house.
About you:
- Strong direct marketing experience with a focus on high volume donor acquisition.
- A proven track record of developing effective digital and direct marketing strategies, which resulted in significant growth of income.
- Excellent communication skills both written and spoken, with the ability to write compelling and emotive fundraising copy.
- Significant technical marketing expertise across a range of direct marketing channels.
- As a skilled Direct Marketing professional, you will bring strong expertise in content creation and a deep understanding of how to tailor messaging for segmented audiences.
- With a creative flair and strategic mindset, you will be adept at developing and executing compelling marketing campaigns that drive results.
- Your excellent written, verbal, and presentation skills will enable you to communicate clearly and effectively across multiple channels.
- You thrive in high-pressure environments and are able to meet tight deadlines without compromising on quality.
- Exceptional attention to detail is essential, as it underpins the success of every campaign you deliver.
For further details, please apply to Langton N4P charity recruitment specialists.
Direct Marketing Manager Acquisition employer: Langton not 4 profit
Contact Detail:
Langton not 4 profit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Marketing Manager Acquisition
✨Tip Number 1
Network with professionals in the charity sector, especially those involved in direct marketing. Attend relevant events or webinars to connect with potential colleagues and learn about industry trends that could give you an edge.
✨Tip Number 2
Familiarise yourself with successful direct marketing campaigns from other charities. Analyse what made them effective and think about how you can apply similar strategies in your own work.
✨Tip Number 3
Showcase your creativity by preparing a mock campaign or strategy that aligns with the charity's mission. This will demonstrate your proactive approach and understanding of their needs during interviews.
✨Tip Number 4
Prepare to discuss your experience with various direct marketing channels in detail. Be ready to share specific examples of how you've maximised income and controlled costs in past roles.
We think you need these skills to ace Direct Marketing Manager Acquisition
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Direct Marketing Manager Acquisition position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also showcase your strong direct marketing experience. Use specific examples of past campaigns you've managed and the results achieved to demonstrate your capability.
Highlight Relevant Skills: In your CV, emphasise your communication skills, technical marketing expertise, and experience in developing effective digital and direct marketing strategies. Make sure to include any specific tools or platforms you are proficient in that are relevant to the role.
Proofread Your Application: Attention to detail is crucial for this role. Before submitting your application, thoroughly proofread your documents to ensure there are no spelling or grammatical errors. A polished application reflects your professionalism and commitment to quality.
How to prepare for a job interview at Langton not 4 profit
✨Showcase Your Direct Marketing Experience
Be prepared to discuss your previous roles in direct marketing, especially those focused on donor acquisition. Highlight specific campaigns you've worked on and the results achieved, as this will demonstrate your expertise and ability to drive income growth.
✨Demonstrate Your Strategic Thinking
During the interview, share examples of how you've developed and implemented successful marketing strategies. Discuss how you incorporate past learnings and test new ideas, as this aligns with the role's requirements for a strategic mindset.
✨Communicate Effectively
Since excellent communication skills are crucial for this position, practice articulating your thoughts clearly. Prepare to present your ideas compellingly, especially when discussing fundraising copy or campaign concepts, to showcase your writing and presentation abilities.
✨Prepare for Technical Questions
Expect questions about your technical marketing expertise across various channels. Brush up on the latest trends in direct marketing, including digital strategies, and be ready to discuss how you tailor messaging for different audience segments.
