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- Tasks: Lead projects to create engaging strategies for healthcare brands across various channels.
- Company: Langland is a unique health communications agency under Publicis Health, focused on innovative client solutions.
- Benefits: Enjoy flexible working, wellness days, and global work opportunities with fantastic local discounts.
- Why this job: Join a passionate team dedicated to transforming healthcare communication and making a real impact.
- Qualifications: Experience in engagement strategy, omnichannel marketing, and data-driven insights is essential.
- Other info: Hybrid working model with support for diverse needs and a commitment to inclusivity.
The predicted salary is between 48000 - 72000 £ per year.
Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.
As a Senior Engagement Strategist working within Langland's Advertising discipline, you will lead projects with the support of agency Strategy Directors, helping our clients plan and deliver connected experiences that flex across paid, owned and earned channels. You will gather insights and use those to shape people-powered strategies on a range of platforms and channels including email, CRM, web, in-person, paid and earned media.
Your responsibilities will include:
- Developing experience, engagement, and channel strategies which help healthcare brands achieve business objectives and strengthen their relationships with people.
- Leveraging a range of strategic frameworks and planning tools to break down customer, communication, and channel strategies into actionable engagement plans.
- Simplifying and synthesising the complex into clear, actionable insights and strategic deliverables.
- Understanding and planning for the distinct role of communications channels within a brand strategy, including web, CRM and F2F channels.
- Leveraging and appropriately applying in-depth knowledge of a range of quant and qual research techniques.
- Developing integrated comms strategies based on audience insights along their engagement journey.
- Defining the holistic omnichannel measurement strategies and KPIs and performance analytics for client accounts.
In terms of client and team engagement, you will:
- Act as the strategic lead across key projects.
- Guide and lead more junior strategists to contribute to key workstreams and deliverables.
- Provide guidance and/or training on a wide range of engagement strategy topics.
- Drive organic growth with clients by identifying and seizing new opportunities.
For communication and collaboration, you will:
- Tell great stories and construct beautiful, simple strategic presentations.
- Present confidently, prepare agendas and lead workshops.
- Collaborate effectively with the internal team to ideate, problem-solve, and succeed.
Qualifications required include:
- Proven experience in an engagement strategist role.
- Skilled at unpacking complex business challenges, discerning insights, and shaping plans that drive business results.
- Well versed in omnichannel strategy.
- Experience in running workshops and brainstorms to develop both strategic deliverables and creative ideas.
- Experience with data and measurement strategy.
- Global healthcare experience is strongly desirable.
Langland has fantastic benefits on offer to all of our employees, including flexibility to take a day off for your well-being and self-care without prior notice, access to remote GPs, mental health support, and family-friendly policies.
Senior Engagement Strategist employer: Langland
Contact Detail:
Langland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Engagement Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in health communications and omnichannel strategies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the healthcare marketing space, especially those who have experience in engagement strategy. Attend relevant industry events or webinars to make connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully developed engagement strategies. Highlight your ability to leverage data and insights to drive results, as this is crucial for the role.
✨Tip Number 4
Showcase your workshop facilitation skills by preparing a mock workshop scenario related to engagement strategy. This will demonstrate your capability to lead and collaborate effectively, which is key for the Senior Engagement Strategist position.
We think you need these skills to ace Senior Engagement Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Senior Engagement Strategist position. Tailor your application to highlight relevant experience and skills that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in engagement strategy, omnichannel marketing, and any relevant projects you've led. Use bullet points to make it easy to read and focus on quantifiable achievements that demonstrate your impact.
Write a Strong Cover Letter: In your cover letter, express your passion for health communications and how your background aligns with Langland's mission. Be specific about how your skills can contribute to their goals and mention any relevant experience with healthcare brands.
Showcase Your Strategic Thinking: During the application process, be prepared to discuss your approach to developing engagement strategies. Highlight examples where you've simplified complex challenges into actionable insights and how you've successfully collaborated with teams to achieve results.
How to prepare for a job interview at Langland
✨Understand the Company Culture
Before your interview, take some time to research Langland's values and culture. Understanding their belief in health as a unifying force will help you align your answers with their mission and demonstrate that you're a good fit for their team.
✨Showcase Your Strategic Thinking
As a Senior Engagement Strategist, you'll need to demonstrate your ability to unpack complex business challenges. Prepare examples from your past experience where you've successfully developed engagement strategies that drove results, especially in omnichannel environments.
✨Prepare for Collaborative Scenarios
Langland values collaboration, so be ready to discuss how you've worked effectively within teams. Think of specific instances where you've led workshops or brainstorms, and be prepared to share how you guided others to achieve strategic deliverables.
✨Highlight Your Data-Driven Approach
Given the emphasis on data and measurement strategies in the role, come equipped with examples of how you've used data to inform your engagement strategies. Discuss any experience you have with marketing tech stacks and how they can enhance personalised customer journeys.
