Regional Demand Generation Marketer in London

Regional Demand Generation Marketer in London

London Full-Time 80100 - 97900 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead regional demand generation strategies and execute innovative marketing campaigns.
  • Company: Join LangChain, a pioneering tech company shaping the future of AI agents.
  • Benefits: Competitive salary, equity options, flexible vacation, and comprehensive health coverage.
  • Other info: Dynamic work environment with opportunities for personal and professional growth.
  • Why this job: Make a real impact in a fast-growing company with cutting-edge technology.
  • Qualifications: 7+ years in B2B demand generation with a strong track record in EMEA.

The predicted salary is between 80100 - 97900 £ per year.

About Us

At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale.

With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world.

Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement. We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall).

About the role

We're hiring our first Demand Generation Lead for EMEA, Middle East and Emerging Markets. You'll own how LangSmith shows up in the region and how that turns into pipeline from partnering with performance marketing, lifecycle marketing, integrated campaigns and webinars to build localized campaigns.

You'll be deciding what works in the region, run the experiments to prove it, and then scale what works into a repeatable regional playbook. You’ll be a builder with central support from our US demand gen, product marketing, and marketing ops teams.

Location: London or Amsterdam (one of our EMEA office hubs).

What you'll own

  • Regional demand strategy and pipeline
  • Build the EMEA demand plan: which markets, which segments, which channels, and what each is expected to return
  • Own an EMEA pipeline target and report against it sourced and influenced, by channel and by market
  • Decide how the regional demand budget gets allocated for localized programs.

Full-funnel program execution

  • You'll own the whole mix for the region and be hands-on in all of it:
  • Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts
  • Webinars: run a regional cadence across live demos, thought leadership webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps
  • Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different
  • Lifecycle: build segmented nurtures and post-event follow-up for regional leads, with attention to language and time zone.

Cross-functional partnership

  • Work directly with EMEA AEs and SDRs to understand what converts in-region and co-design follow-up plays that drive pipeline.
  • Partner closely with Field Marketing to build joint regional plans, align priorities, and create a coordinated interface into the sales team.
  • Support new-hire ramp by identifying warm signals, share campaign hand-off details, marketing programs, and proven outreach plays reps can use in their first 90 days.
  • Collaborate with RevOps on targeting, routing, campaign tracking, and reporting to improve regional execution and pipeline visibility.

What we're looking for

  • 7+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in developer tools, infrastructure, or technical SaaS
  • Track record of building demand programs in EMEA across multiple countries, with a clear view of where localization matters and where it doesn't
  • You've personally run paid, webinars, lifecycle, and ABM
  • You write the copy, build the landing page, pull the report, and launch the campaign
  • Comfortable with a technical product and a technical audience. You don't need to write code, but you should be able to hold a conversation about agents, evals, and observability without a script
  • Strong partner to Sales. You've worked shoulder to shoulder with AEs and SDRs and you're comfortable with a pipeline number
  • Fluent in the numbers: funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution's real limits
  • Working command of a modern stack, Hubspot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev, and Clay
  • Comfortable with ambiguity and true ownership

Salary Range: 95,000 GBP - 125,000 GBP + Equity

Compensation Philosophy:

We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Actual compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.

Benefits

Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.

Regional Demand Generation Marketer in London employer: LangChain

LangChain is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those passionate about AI technology. With a strong focus on employee growth, we offer ample opportunities for professional development and the chance to work on cutting-edge projects in a dynamic environment. Located in a vibrant tech hub, our team enjoys a supportive atmosphere that encourages creativity and teamwork, making it an ideal place for talented individuals to thrive.

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Contact Details:

LangChain Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Regional Demand Generation Marketer in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LangChain and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LangChain are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LangChain on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LangChain. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Regional Demand Generation Marketer in London

B2B Demand Generation
Growth Marketing
Integrated Campaigns
Localization Strategy
Paid Digital Marketing
Webinar Management
Lifecycle Marketing

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LangChain. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of LangChain:Show us that you’ve done your homework! In your application, briefly mention what you admire about LangChain’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at LangChain

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LangChain will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At LangChain, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.