Marketing Manager - St David\'s Cardiff

We’re Landsec

We are Landsec, we build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential.

We are one of the largest real estate companies in Europe, with a portfolio of retail, leisure, workspace and residential hubs. Landsec is shaping a better future by leading our industry on environmental and social sustainability while delivering value for our shareholders, great experiences for our guests and positive change for our communities.

The Role:

• This position is responsible for supporting the delivery of the St David’s Cardiff annual marketing strategy through media, social media, PR, events /promotions that drive fame, footfall & digital growth. In addition, the role will work as part of a project team on centralised multi-site promotions and campaigns across the Landsec portfolio.

• Working with the wider central marketing team the marketing manager role be instrumental in unlocking key consumer insight and delivering on core elements of the marketing plan, it will involve hands-on experience of campaigns and tactical events including strong local engagement of brands, cultural partners, BIDs councils and tourism affiliates.

• Salary: Competitive

The Team:

Reporting to the National Planning Manager, the role is working as one of a team of marketing managers within the consumer marketing team .

Location:

You will be required to be based on site 3 days a week where you will be embedded within the centre to maximise the opportunity of the day-to-day memorable moments and experiences through effective marketing. Implement agreed processes for asset level branding/creative (e.g. wayfinding, POS, void dressing), digital, PR, events and brand partner promotions.

What you will be responsible for:

Strategy & Campaign Delivery

• Contribute to the delivery of the site’s marketing strategy across campaigns, promotions, PR, events, digital and social media.

• Collaborate with internal and external stakeholders to drive impactful storytelling and brand activity.

On-Site Content & Activation

• Be based in-centre three days a week to capture real-time activity, develop engaging local content and support “moments that matter.”

• Implement asset-level branding including signage, POS, digital and brand partner promotions.

Digital, Website & Content Management

• Maintain the site website and content calendars, ensuring listings, editorial and promotions reflect the destination’s experience and are up to date.

• Liaise with content agencies and digital managers to ensure occupier content aligns with brand standards and service levels.

Insight & Reporting

• Monitor consumer behaviour, catchment trends, and metrics such as NPS and brand awareness.

• Evaluate marketing activity and contribute insights to central performance reporting and strategic planning.

Retail Engagement & Commercial Support

• Work with Retail Managers to promote occupier offers and drive retailer involvement in marketing initiatives.

• Brief and support commercial events and brand activations with tailored content and campaign visibility.

PR & External Communications

• Coordinate with PR agencies to amplify site-level news, events and openings.

• Support creative campaign execution and disruptive moments that generate awareness and brand buzz.

Community & Partnership Building

• Establish and nurture partnerships with councils, BIDs, tourist organisations and community groups to enhance local relevance and cross-promotion.

Operational Collaboration

• Present marketing updates at weekly operations and monthly asset meetings.

• Help deliver centralised multi-site campaigns and support cross-asset planning with national teams.

Internal Support & Coordination

• Respond to marketing queries via the shared inbox.

• Assist in promoting and aligning initiatives led by Guest Experience, Community and Proposition teams.

Your skills, experience and qualifications:

Essential criteria

• Experience in B2Cmarketing, with track record of ROI

• Social media: Content gathering and planning

• Experience in delivering events and activations

Life and Benefits at Landsec

We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.

Below are some of our core benefits, make sure to visit our My Total Reward page for more information.

• Performance based annual bonus plan

• 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.

• Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.

• Private medical insurance, Health Cash Plan, Life assurance and income protection.

• Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)

• Two different share plans enabling you to share in the success you will help to build

• Up to 4 working days to volunteer per year and \’Give As You Earn\’ programmes allowing you to donate to charities straight out of your pay and we top up by 20%

And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause

Diversity and Inclusion

At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential.

We strive to ensure all our information, and services are accessible to andusableby everyone. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with our recruitment partners by emailingrecruitmentqueries@landsec.com

To find out more about our approach, visit our Diversity and Inclusion page.

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