At a Glance
- Tasks: Lead local marketing for Liverpool ONE, creating impactful campaigns and partnerships.
- Company: Join Landsec, a leading real estate company shaping urban spaces.
- Benefits: Enjoy competitive salary, generous leave, private medical insurance, and learning opportunities.
- Other info: Flexible working options and a supportive, inclusive culture.
- Why this job: Make a real impact in a vibrant destination while developing your marketing skills.
- Qualifications: Experience in consumer marketing and strong relationship-building skills required.
The predicted salary is between 40500 - 49500 £ per year.
We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them. This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe. Our £10 billion portfolio is built around premium workplaces, the country’s pre-eminent retail platform, and a residential pipeline that will redefine urban life.
This full-time role is based at Liverpool ONE 3 days a week, and the ability to work from home or other Landsec destinations for 2 days a week.
The Marketing Manager for Liverpool ONE will be part of the Landsec consumer marketing team. The Consumer Marketing team works both centrally across our portfolio and locally within our destinations. As part of the Consumer Marketing team you will work with centre based marketing managers across our portfolio, along with the central team specialising in media, creative, social and CRM. The role will also work closely with the site based management teams at the destination.
As Local Marketing Manager for Liverpool ONE, you will own and deliver the local marketing plan for one of the UK’s leading retail and leisure destinations. You will bring the destination to life through distinctive campaigns, local partnerships, compelling content and memorable experiences that drive awareness, visits and commercial performance. Working closely with Landsec’s central marketing team, you will turn portfolio strategy, consumer insight and local intelligence into relevant, effective marketing for Liverpool ONE. You will build strong relationships with retailers, cultural organisations, tourism partners and the wider city, identifying opportunities that make the destination stand out.
This is a hands-on, high-profile role with the opportunity to shape how Liverpool ONE connects with its audiences. You will have ownership and the opportunity to see the impact of your work, while developing your strategic, commercial and marketing expertise within a leading destination and a wider central marketing team.
Why this role? Lead the local marketing of a distinctive destination at the heart of Liverpool, turning local opportunities into impactful marketing.
What you’ll gain: Ownership of the local marketing plan, the opportunity to shape destination campaigns and partnerships, exposure to insight-led strategy and commercial performance, and the chance to grow your influence within a central marketing team.
Salary: Competitive
PRINCIPLE ACCOUNTABILITIES
- Own and deliver the local marketing plan for Liverpool ONE, translating central strategy and consumer insight into activity that builds destination awareness, drives visits and supports commercial performance.
- Set clear objectives, monitor results and optimise activity to maximise impact.
- Be the eyes and ears of the destination. Build local relationships, identify emerging trends and opportunities, and develop partnerships with cultural organisations, tourism bodies, local businesses and community groups.
- Turn local intelligence into distinctive campaigns, public relations opportunities and memorable moments.
- Lead local web content, public relations and loyalty activity.
- Keep website content accurate and compelling, identify stories and content opportunities, gather relevant social content, and work with central digital teams and agency partners to deliver effective communications.
- Drive local acquisition and engagement through our PLUS+ Members Rewards programme.
- Work closely with central teams, agencies and Digital Marketing Managers to deliver engaging social content and influencer collaborations - including live activations, openings and events.
- Build purposeful relationships with retailers and onsite teams.
- Identify opportunities for brand participation, content, offers and shared value.
- Ensure marketing is involved early in openings, events and destination planning, while managing retailer engagement through agreed priorities and processes.
- Champion central campaigns and collaborate across the business.
- Bring central marketing investment to life locally, contribute to relevant project teams and marketing-led events, and work with specialist teams and agencies to deliver the agreed marketing response.
- Keep stakeholders informed, share performance and learning, and maintain clear ownership of marketing responsibilities.
ESSENTIAL CRITERIA
- Strong consumer marketing experience, with the ability to develop and deliver integrated campaigns and activity that build awareness, engage audiences and achieve measurable outcomes.
- Creative and commercially minded, with the ability to spot opportunities, use local insight and consumer trends, and turn ideas into relevant marketing activity that benefits a destination and its audiences.
- Confident relationship builder and collaborator, able to develop productive relationships with internal teams, agencies, retailers, local organisations and external partners, and bring people together around shared objectives.
- Able to use insight and performance data to make decisions, set clear objectives, assess results and take action to improve the effectiveness and value of marketing activity.
- Highly organised and proactive, able to manage competing priorities, take ownership, work independently within an agreed strategy and collaborate effectively with specialist teams to deliver high-quality marketing.
Life and Benefits at Landsec
We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.
Below are some of our core benefits:
- Performance based annual bonus plan
- 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year.
- Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
- Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
- Private medical insurance, Health Cash Plan, Life assurance and income protection.
- Enhanced maternity, adoption, shared parental leave policies.
- Two different share plans enabling you to share in the success you will help to build.
- Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay and we top up by 20%.
- Access to employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause.
Diversity and Inclusion
At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential.
If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with our recruitment partners.
Marketing Manager - Liverpool ONE employer: Landsec
Landsec is an exceptional employer, offering a supportive and inclusive work environment in the heart of London Victoria. With a strong focus on employee growth through comprehensive training and development opportunities, we provide a competitive benefits package that includes enhanced leave, private medical insurance, and a commitment to work-life balance. Join our close-knit Credit Control team and be part of a leading real estate company that values diversity and empowers its employees to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Liverpool ONE
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Landsec and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Landsec are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Landsec on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Landsec. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Liverpool ONE
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Landsec. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Landsec:Show us that you’ve done your homework! In your application, briefly mention what you admire about Landsec’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Landsec
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Landsec will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Landsec, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
