At a Glance
- Tasks: Lead exciting marketing campaigns and events at Gunwharf Quays to boost footfall and engagement.
- Company: Join Landsec, a top European real estate company focused on sustainability and community connection.
- Benefits: Enjoy flexible working, generous leave, private medical insurance, and opportunities for personal growth.
- Why this job: Be part of a vibrant team shaping memorable experiences while making a positive impact in the community.
- Qualifications: Experience in B2C marketing, social media, and event delivery is essential.
- Other info: Work on-site three days a week to capture real-time content and engage with live activities.
The predicted salary is between 36000 - 60000 £ per year.
We’re Landsec
We are Landsec, we build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential.
We are one of the largest real estate companies in Europe, with a portfolio of retail, leisure, workspace and residential hubs. Landsec is shaping a better future by leading our industry on environmental and social sustainability while delivering value for our shareholders, great experiences for our guests and positive change for our communities.
The Role:
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This position is responsible for supporting the delivery of the Gunwharf Quays annual marketing strategy through media, social media, PR, events /promotions that drive fame, footfall & digital growth. In addition, the role will work as part of a project team on centralised multi-site promotions and campaigns across the Landsec portfolio.
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Working with the wider central marketing team the marketing manager role be instrumental in unlocking key consumer insight and delivering on core elements of the marketing plan, it will involve hands-on experience of campaigns and tactical events including strong local engagement of brands, cultural partners, BIDs councils and tourism affiliates.
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Salary: Competitive
The Team:
Reporting to the National Planning Manager, the role is working as one of a team of marketing managers within the consumer marketing team .
Location:
You will be required to be based on site 3 days a week where you will be embedded within the centre to maximise the opportunity of the day-to-day memorable moments and experiences through effective marketing. Implement agreed processes for asset level branding/creative (e.g. wayfinding, POS, void dressing), digital, PR, events and brand partner promotions.
What you will be responsible for:
Strategy & Campaign Delivery
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Support implementation of the local marketing strategy across campaigns, promotions, PR, events, digital platforms and social media.
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Collaborate with internal teams and external agencies to deliver brand storytelling and compelling activations.
On-site Activation & Content Creation
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Be based at Gunwharf Quays three days a week to engage with the centre’s live activity and capture authentic, real-time content.
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Coordinate digital and social coverage of openings, events and everyday experiences to elevate brand engagement.
Digital Platforms & Website Oversight
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Maintain and update the site website and digital content calendars.
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Ensure occupier listings, promotions and local stories are current, engaging and aligned with the destination’s experience.
Consumer Insight & Reporting
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Monitor key performance metrics including consumer behaviour, NPS and brand awareness.
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Analyse the impact of marketing activity and contribute insight to central reporting and strategy development.
Retail & Stakeholder Engagement
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Liaise with Retail Managers and occupiers to promote offers, drive participation in campaigns and support brand partner forums.
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Build strong relationships through regular updates and collaboration.
PR & Creative Activation
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Work with PR agencies and creative partners to promote site-level events, openings and campaign priorities.
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Support the development and delivery of disruptive, high-impact creative moments and media outreach.
Community Partnerships & Local Collaboration
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Establish links with councils, BIDs, tourist boards, transport providers and community organisations to explore co-branded opportunities and enhance local relevance.
Operational Delivery
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Support centre and agency teams in executing commercial events and agreed promotions in line with health and safety requirements.
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Assist in delivering national multi-site initiatives and campaigns, and provide updates during asset meetings.
Internal Communications & Coordination
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Present marketing performance at weekly operational and monthly asset meetings.
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Help manage central marketing enquiries via shared inbox and support initiatives led by Guest Proposition, GX and Community Managers.
Your skills, experience and qualifications:
Essential criteria
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Experience in B2Cmarketing, with track record of ROI
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Social media: Content gathering and planning
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Experience in delivering events and activations
Life and Benefits at Landsec
We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.
Below are some of our core benefits, make sure to visit our My Total Reward page for more information.
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Performance based annual bonus plan
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25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
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Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
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Private medical insurance, Health Cash Plan, Life assurance and income protection.
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Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)
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Two different share plans enabling you to share in the success you will help to build
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Up to 4 working days to volunteer per year and \’Give As You Earn\’ programmes allowing you to donate to charities straight out of your pay and we top up by 20%
And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause
Diversity and Inclusion
At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential.
We strive to ensure all our information, and services are accessible to andusableby everyone. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with our recruitment partners by emailingrecruitmentqueries@landsec.com
To find out more about our approach, visit our Diversity and Inclusion page.
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Marketing Manager - Gunwharf Quays employer: Landsec
Contact Detail:
Landsec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Gunwharf Quays
✨Tip Number 1
Familiarise yourself with Gunwharf Quays and its unique offerings. Understanding the local culture, key events, and community partnerships will help you demonstrate your passion for the role during interviews.
✨Tip Number 2
Network with professionals in the marketing and retail sectors, especially those who have experience in B2C marketing. Attend local events or join online forums to connect with potential colleagues and gain insights into the industry.
✨Tip Number 3
Showcase your knowledge of digital marketing trends and social media strategies. Be prepared to discuss how you can leverage these platforms to enhance brand engagement and drive footfall at Gunwharf Quays.
✨Tip Number 4
Prepare examples of past successful campaigns or events you've managed. Highlight your ability to analyse consumer insights and adapt strategies accordingly, as this will be crucial for the role.
We think you need these skills to ace Marketing Manager - Gunwharf Quays
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C marketing, social media management, and event delivery. Use specific examples that demonstrate your ability to drive ROI and engage with consumers.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how it aligns with Landsec's mission of creating sustainable places. Mention your hands-on experience with campaigns and local engagement, showcasing your understanding of the role.
Showcase Your Creativity: Include examples of past marketing campaigns or events you've managed. Highlight any innovative strategies you implemented that led to increased brand awareness or consumer engagement.
Highlight Collaboration Skills: Emphasise your ability to work with internal teams and external agencies. Provide examples of successful collaborations that resulted in impactful marketing activations or community partnerships.
How to prepare for a job interview at Landsec
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators relevant to the role, such as ROI, NPS, and brand awareness. Be prepared to discuss how you've used these metrics in past campaigns to drive success.
✨Showcase Your Event Experience
Highlight your experience in delivering events and activations. Share specific examples of successful events you've managed, focusing on your role in planning, execution, and the outcomes achieved.
✨Engage with Local Insights
Demonstrate your understanding of the local market and community. Discuss how you would leverage consumer insights to create engaging marketing strategies that resonate with the Gunwharf Quays audience.
✨Prepare for Collaborative Scenarios
Since the role involves working with various internal teams and external agencies, be ready to discuss your collaborative approach. Share examples of how you've successfully worked with others to achieve common goals in previous roles.