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- Tasks: Lead marketing strategies to boost footfall and brand awareness at Bluewater Shopping Centre.
- Company: Join Landsec, a top European real estate company focused on sustainability and community connection.
- Benefits: Enjoy flexible working, generous leave, private medical insurance, and opportunities for personal growth.
- Why this job: Be part of a dynamic team shaping memorable experiences and making a positive community impact.
- Qualifications: Experience in B2C marketing, social media, and event management is essential.
- Other info: Work on-site three days a week to maximise engagement and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Marketing Manager – Bluewater Shopping Centre role at Landsec
Join to apply for the Marketing Manager – Bluewater Shopping Centre role at Landsec
Direct message the job poster from Landsec
We are Landsec, we build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential.
We are one of the largest real estate companies in Europe, with a portfolio of retail, leisure, workspace and residential hubs. Landsec is shaping a better future by leading our industry on environmental and social sustainability while delivering value for our shareholders, great experiences for our guests and positive change for our communities.
The Role:
- This position is responsible for supporting the delivery of the Bluewater annual marketing strategy through media, social media, PR, events /promotions that drive fame, footfall & digital growth. In addition, the role will work as part of a project team on centralised multi-site promotions and campaigns across the Landsec portfolio.
- Working with the wider central marketing team the marketing manager role be instrumental in unlocking key consumer insight and delivering on core elements of the marketing plan, it will involve hands-on experience of campaigns and tactical events including strong local engagement of brands, cultural partners, BIDs councils and tourism affiliates.
The Team:
Reporting to the National Planning Manager, the role is working as one of a team of marketing managers within the consumer marketing team .
Location:
You will be required to be based on site 3 days a week where you will be embedded within the centre to maximise the opportunity of the day-to-day memorable moments and experiences through effective marketing. Implement agreed processes for asset level branding/creative (e.g. wayfinding, POS, void dressing), digital, PR, events and brand partner promotions
What you will be responsible for:
Support implementation of the marketing strategy across campaigns, promotions, events, PR, social media, and digital platforms to drive footfall and brand awareness.
Content Creation & Coordination
Collaborate with internal teams and creative agencies to develop engaging content—including local stories, real-time event coverage, and digital updates—for the website, social channels, and PLUS+.
Insight & Reporting
Monitor consumer trends, catchment data, and performance metrics (e.g. NPS, brand awareness). Use insight to inform marketing strategy and contribute to regular reporting for central teams.
Commercial Support
Brief and support commercial bookings, brand experience activations and promotional events, ensuring marketing adds value and aligns with site priorities.
Retail & Stakeholder Engagement
Work with Retail Managers to source and publish occupier offers and promotions, build strong relationships with brand partners, and promote active participation in marketing initiatives.
Partnership Building
Proactively engage with local organisations (BIDs, councils, tourist boards, transport groups, community associations) to identify partnership opportunities that enhance visibility and community relevance.
Website & Digital Oversight
Maintain the site’s website and content calendars, ensuring listings and stories are up to date and reflective of the destination’s experience.
PR & Communications
Liaise with PR agencies to maximise exposure of site news, events and openings. Support bold campaign ideas and creative moments that stand out.
Internal Collaboration & Meetings
Represent marketing activity in operational meetings, sharing performance updates and insights to demonstrate impact on commercial KPIs.
Your skills, experience and qualifications:
- Experience in B2C marketing, with track record of ROI
- Social media: Content gathering and planning
- Experience in delivering events and activations
Life and Benefits at Landsec
We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.
Below are some of our core benefits, make sure to visit our My Total Reward page for more information.
- Performance based annual bonus plan
- 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
- Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
- Private medical insurance, Health Cash Plan, Life assurance and income protection.
- Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)
- Two different share plans enabling you to share in the success you will help to build
- Up to 4 working days to volunteer per year and \’Give As You Earn\’ programmes allowing you to donate to charities straight out of your pay and we top up by 20%
And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause.
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Marketing Manager - Bluewater Shopping Centre employer: Landsec
Contact Detail:
Landsec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Bluewater Shopping Centre
✨Tip Number 1
Familiarise yourself with the Bluewater Shopping Centre and its marketing strategies. Understanding their current campaigns and community engagement efforts will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the retail and marketing sectors, especially those connected to Landsec. Attend local events or join relevant online groups to build relationships that could lead to referrals.
✨Tip Number 3
Showcase your experience with B2C marketing by preparing examples of successful campaigns you've managed. Be ready to discuss how you used consumer insights to drive results, as this is crucial for the role.
✨Tip Number 4
Engage with Landsec's social media channels. Comment on their posts and share relevant content to get noticed. This demonstrates your enthusiasm for the brand and can help you stand out to the hiring team.
We think you need these skills to ace Marketing Manager - Bluewater Shopping Centre
Some tips for your application 🫡
Understand the Role: Read through the job description carefully to understand the key responsibilities and skills required for the Marketing Manager position. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and tailored specifically for this role. Highlight your experience in B2C marketing, social media management, and event delivery. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for marketing and how it aligns with Landsec's mission of creating sustainable places. Mention specific campaigns or projects you've worked on that relate to the responsibilities outlined in the job description.
Showcase Your Creativity: Since the role involves content creation and coordination, consider including a portfolio or examples of past marketing campaigns you've executed. This will help demonstrate your ability to create engaging content and drive brand awareness.
How to prepare for a job interview at Landsec
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators relevant to the role, such as ROI, NPS, and brand awareness. Be prepared to discuss how you've used these metrics in past campaigns to drive success.
✨Showcase Your Content Creation Skills
Bring examples of engaging content you've created or coordinated in previous roles. Highlight your ability to tell local stories and create real-time event coverage that resonates with audiences.
✨Demonstrate Stakeholder Engagement
Prepare to discuss your experience in building relationships with various stakeholders, including retail managers and local organisations. Share specific examples of how these partnerships enhanced marketing initiatives.
✨Be Ready for Creative Campaign Ideas
Think of bold campaign ideas that could work for Bluewater Shopping Centre. Show your creativity and understanding of the local market by proposing innovative strategies that could drive footfall and brand awareness.
