Marketing Manager - Braintree Village and Clarks Village

We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them. This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe. Our £10 billion portfolio is built around premium workplaces, the country’s pre-eminent retail platform, and a residential pipeline that will redefine urban life. We’ve honed this ability over 80 years. Spotting the opportunities, building the partnerships, and continually adapting to shape the places that meet the needs of a changing world.

Location: This full-time role is based at Braintree Village 3 days a week, with an additional 2 days a month travel to Clarks Village in Somerset.

The Team: The Marketing Manager for Braintree Village and Clarks Village will be part of the Landsec consumer marketing team. The Consumer Marketing team works both centrally across our portfolio and locally within our destinations. As part of the Consumer Marketing team you will work with centre based marketing managers across our portfolio, along with the central team specialising in media, creative, social and CRM. The role will also work closely with the site based management teams at both outlet destinations.

The Role: This position is responsible for supporting the delivery of the Braintree Village and Clarks Village annual marketing strategy through media, social media, PR, events/promotions that drive fame, footfall & digital growth. In addition, the role will work as part of a project team on centralised multi-site promotions and campaigns across the Landsec portfolio. Working with the wider central marketing team the marketing manager role will be instrumental in unlocking key consumer insight and delivering on core elements of the marketing plan, it will involve hands-on experience of campaigns and tactical events including strong local engagement of brands, cultural partners, BIDs councils and tourism affiliates. Lead hands-on marketing across two flagship retail destinations.

What you’ll gain: Ownership of campaigns that drive fame, footfall and growth. Exposure to insight-led strategy and live destination marketing. Strong development within a central marketing team.

Principle Accountabilities:

• Own and deliver the marketing strategy for Braintree Village and Clarks Village, covering campaigns, promotions, social, PR, events and digital activity.
• Be site-based at Braintree Village three days per week, with regular travel to Clarks Village, embedding within each centre to capture and promote memorable, real-time experiences.
• Implement asset-level branding and creative across wayfinding, POS, digital, PR, events and brand partner promotions, in line with agreed processes.
• Use consumer insight, performance data and KPIs (including behaviour, trends, NPS and brand awareness) to evaluate impact and inform planning, reporting into the senior marketing team.
• Work closely with central teams, agencies and Digital Marketing Managers to deliver engaging digital, social and website content, including live activations, openings and events.
• Act as guardian of both websites and PLUS+ content, ensuring listings, offers and editorial are accurate, timely and compelling.
• Lead local PR activity and build strong community partnerships with brands, councils, BIDs, tourism and cultural organisations to drive fame and engagement.
• Support the delivery of media plans, commercial events, brand experiences and promotions, ensuring operational excellence and compliance with H&S requirements.
• Build strong relationships with centre teams and brand partners, supporting forums, meetings and regular communications to maximise retailer involvement.
• Contribute to central, multi-site campaigns and initiatives, collaborating with the wider marketing, guest experience and community teams to ensure alignment with asset priorities.

Essential Criteria:

• Demonstrable experience in B2C marketing, delivering integrated marketing campaigns, promotions and activations with clear, measurable return on investment (ROI).
• Strong experience in social media management and content creation, including content planning, content curation, real-time content gathering and copywriting across multiple channels.
• Proven experience in event management and experiential marketing, including event ideation, planning, operational delivery, stakeholder coordination and post-event evaluation.
• Strong analytical skills with experience interpreting marketing performance data and consumer insight, including customer behaviour, campaign performance, brand awareness and destination KPIs.
• Highly organised and collaborative professional with proven stakeholder management and business development experience, able to work cross-functionally with internal teams, agencies and third-party partners, and adapt to new technologies and digital platforms.

Life and Benefits at Landsec: We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work. Below are some of our core benefits:

• Performance based annual bonus plan
• 25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
• Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
• Private medical insurance, Health Cash Plan, Life assurance and income protection.
• Enhanced maternity, adoption, shared parental leave policies.
• Two different share plans enabling you to share in the success you will help to build.
• Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay and we top up by 20%.

And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause.

Diversity and Inclusion: At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential. We strive to ensure all our information, and services are accessible to and usable by everyone.