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- Tasks: Launch and optimise paid media campaigns across social platforms and marketplaces.
- Company: Join Lands’ End Europe, a dynamic brand in Oakham, Rutland.
- Benefits: Enjoy hybrid working, gym access, employee discounts, and more.
- Other info: Collaborate with diverse teams and enjoy excellent career development opportunities.
- Why this job: Make an impact on brand growth through innovative advertising strategies.
- Qualifications: Experience in online marketing and familiarity with Meta and Amazon platforms.
The predicted salary is between 30000 - 40000 £ per year.
We have a fantastic opportunity for a Paid Social & Marketplaces Biddable Senior Executive to join our team here at Lands’ End Europe in Oakham, Rutland on a 6-month fixed term contract basis. This hybrid role requires 9 days per month on site. Lands’ End Europe is looking for a highly motivated Paid Social & Marketplaces Biddable Senior Executive to support the growth of the Lands’ End European brand across our Paid Social platforms and Marketplace channels.
In this role you will support the execution of advertising campaign strategies across Meta and other social platforms as well as within multiple retail media networks with a strong focus on Debenhams & Amazon. You will be responsible for managing and optimising the Marketplace and Paid Social budget across various ad platforms, working closely with and reporting to our Head of Digital Marketing. You will have an understanding of fundamental biddable/trading and retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale.
While based in the Marketing team, the individual will drive close collaboration among key stakeholders across Marketing, E-commerce, Creative, Supply, and Finance.
What you can expect from the role:
- Build, launch, and optimise paid media campaigns for Paid Social and the Marketplace Channel at Lands’ End.
- Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals.
- Analyse and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategies.
- Familiar with Amazon advertising and Seller Central platform.
- Be accountable for paid search performance across Marketplaces as well as on Paid Social and manage budgets to ensure efficiency and scale.
- Work cross-functionally with merchandising and finance on campaign product and budgets.
- Partner with creative and copy teams on content optimisations for copy, keywords, and additional content opportunities that arise.
- Deploy test and learn strategies aimed at refining campaigns and overall Paid Social/marketplace strategy.
- Partner with agency partners and lead strategic vision with them.
- Stay up to date with different marketplaces/Paid Social channels and any updates to their marketing platforms.
- Merchandising background also a plus relating to brand stores on Amazon.
What we need from you:
- BA/BS in Business, Marketing or Related Field (or equivalent work experience).
- Proven experience of online/paid campaign marketing experience, preferably experience on marketplaces.
- Hands-on trading experience across Meta essential.
- Knowledge of SEO, Digital Merchandising and Digital Marketing.
- Understanding of paid campaign performance metrics.
- Attention to detail.
- Ability to quickly adapt and problem solve.
- Excellent written and verbal communication skills.
- Experience with Microsoft applications, specifically Excel.
Benefits you will receive as a Lands’ End Employee:
- Hybrid working model.
- Subsidised Restaurant.
- Free access to a local gym.
- Employee Discount.
- Cash Health Scheme.
- Free Eye Test.
- Employer Pension contribution up to 5%.
- Free on-site parking.
Paid Social & Marketplaces Biddable Senior Exec employer: Lands' End
Contact Detail:
Lands' End Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social & Marketplaces Biddable Senior Exec
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Lands’ End or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past campaigns, especially if they relate to Paid Social or Marketplaces. This will give you a chance to demonstrate your expertise and creativity during interviews.
✨Tip Number 3
Be ready for the interview! Research the latest trends in Paid Social and Marketplace advertising. Knowing what’s hot will show you’re passionate and up-to-date, which is exactly what we love to see.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Lands’ End.
We think you need these skills to ace Paid Social & Marketplaces Biddable Senior Exec
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Paid Social & Marketplaces Biddable Senior Executive. Highlight your experience with Meta and other social platforms, as well as any relevant marketplace knowledge. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a perfect fit. Don’t forget to mention your understanding of biddable/trading strategies and how you can contribute to our team.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, make sure to include examples of how you've used data to drive decisions in past roles. We love candidates who can translate numbers into actionable insights, so let us know how you've done this before!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Lands' End
✨Know Your Platforms
Make sure you’re well-versed in the specifics of Paid Social platforms like Meta and marketplaces such as Amazon. Brush up on their advertising features, recent updates, and best practices. This will show that you're not just familiar with the tools but also passionate about leveraging them effectively.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've previously analysed campaign performance and made data-driven decisions. Bring examples of how you’ve optimised budgets or improved efficiency in past roles. This will demonstrate your ability to translate numbers into actionable strategies.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated with others. Highlight your communication skills and how you’ve partnered with creative or finance teams to achieve campaign goals.
✨Stay Current
Keep yourself updated on the latest trends in digital marketing and biddable media. Mention any recent changes in the industry or new tools you’ve explored. This shows that you’re proactive and committed to continuous learning, which is crucial for success in a fast-paced environment.