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- Tasks: Launch and optimise paid media campaigns across social platforms and marketplaces.
- Company: Join Lands’ End Europe, a dynamic brand in the retail space.
- Benefits: Enjoy hybrid work, gym access, employee discounts, and a cash health scheme.
- Other info: Collaborative environment with opportunities for professional development.
- Why this job: Make an impact on brand growth while working with innovative marketing strategies.
- Qualifications: Experience in online campaign marketing and knowledge of Meta and Amazon platforms.
The predicted salary is between 35000 - 45000 £ per year.
We have a fantastic opportunity for a Paid Social & Marketplaces Biddable Senior Executive to join our team here at Lands’ End Europe in Oakham, Rutland on a 6-month fixed term contract basis. This hybrid role requires 9 days per month on site. Lands’ End Europe is looking for a highly motivated Paid Social & Marketplaces Biddable Senior Executive to support the growth of the Lands’ End European brand across our Paid Social platforms and Marketplace channels.
In this role you will support the execution of advertising campaign strategies across Meta and other social platforms as well as within multiple retail media networks with a strong focus on Debenhams & Amazon. You will be responsible for managing and optimising the Marketplace and Paid Social budget across various ad platforms, working closely with and reporting to our Head of Digital Marketing. You will have an understanding of fundamental biddable/trading and retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale.
While based in the Marketing team, the individual will drive close collaboration among key stakeholders across Marketing, E-commerce, Creative, Supply, and Finance.
What you can expect from the role:
- Build, launch, and optimise paid media campaigns for Paid Social and the Marketplace Channel at Lands’ End.
- Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals.
- Analyse and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategies.
- Familiar with Amazon advertising and Seller Central platform.
- Be accountable for paid search performance across Marketplaces as well as on Paid Social and manage budgets to ensure efficiency and scale.
- Work cross-functionally with merchandising and finance on campaign product and budgets.
- Partner with creative and copy teams on content optimisations for copy, keywords, and additional content opportunities that arise.
- Deploy test and learn strategies aimed at refining campaigns and overall Paid Social/marketplace strategy.
- Partner with agency partners and lead strategic vision with them.
- Stay up to date with different marketplaces/Paid Social channels and any updates to their marketing platforms.
- Merchandising background also a plus relating to brand stores on Amazon.
What we need from you:
- BA/BS in Business, Marketing or Related Field (or equivalent work experience).
- Proven experience of online/paid campaign marketing experience, preferably experience on marketplaces.
- Hands-on trading experience across Meta essential.
- Knowledge of SEO, Digital Merchandising and Digital Marketing.
- Understanding of paid campaign performance metrics.
- Attention to detail.
- Ability to quickly adapt and problem solve.
- Excellent written and verbal communication skills.
- Experience with Microsoft applications, specifically Excel.
Benefits you will receive as a Lands’ End Employee:
- Hybrid working model.
- Subsidised Restaurant.
- Free access to a local gym.
- Employee Discount.
- Cash Health Scheme.
- Free Eye Test.
- Employer Pension contribution up to 5%.
- Free on-site parking.
Paid Social & Marketplaces Biddable Senior Exec employer: Lands' End
Contact Detail:
Lands' End Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social & Marketplaces Biddable Senior Exec
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Lands’ End or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past campaigns, especially those related to Paid Social and Marketplaces. This will give you a chance to demonstrate your expertise and how you can add value to the team.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing common questions related to digital marketing and biddable media. We can help you with mock interviews to boost your confidence and refine your answers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Lands’ End team. Don’t miss out on this fantastic opportunity!
We think you need these skills to ace Paid Social & Marketplaces Biddable Senior Exec
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Paid Social & Marketplaces Biddable Senior Executive. Highlight your experience with Meta and other social platforms, as well as any relevant marketplace knowledge. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a perfect fit. Don’t forget to mention your understanding of biddable/trading strategies and how you can contribute to our team.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, make sure to include examples of how you've used data to drive decisions in past roles. We love candidates who can translate numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Lands’ End Europe!
How to prepare for a job interview at Lands' End
✨Know Your Platforms
Make sure you brush up on your knowledge of Meta and other social platforms. Be ready to discuss specific campaigns you've worked on and how you optimised them. Showing that you understand the nuances of each platform will impress the interviewers.
✨Data-Driven Mindset
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've analysed campaign performance and made adjustments based on your findings. This role is all about efficiency, so demonstrating your analytical skills is key.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you've partnered with creative or finance teams to achieve campaign goals.
✨Stay Current
Familiarise yourself with the latest trends in paid social and marketplaces. Be prepared to discuss any recent changes in advertising strategies or platform updates. Showing that you're proactive about staying informed will show your passion for the industry.