At a Glance
- Tasks: Manage and optimise paid social campaigns across platforms like Meta, Debenhams, and Amazon.
- Company: Join Lands' End Europe, a brand focused on growth and innovation.
- Benefits: Enjoy hybrid working, subsidised meals, gym access, and employee discounts.
- Other info: Dynamic role with opportunities for professional growth and collaboration.
- Why this job: Make an impact in digital marketing while collaborating with creative teams.
- Qualifications: Experience in online marketing, especially with Meta and marketplace platforms.
The predicted salary is between 35000 - 45000 £ per year.
Lands' End Europe is looking for a highly motivated individual to support the growth of the Lands' End European brand across our Paid Social platforms and Marketplace channels. In this role, you will be supporting the execution of advertising campaign strategies across Meta and other Social platforms as well as within multiple retail media networks with a strong focus on Debenhams & Amazon.
You will be responsible for managing and optimising the Marketplace and Paid Social budget across various ad platforms. You will work closely with, and report to, our Head of Digital Marketing. As the Paid Social & Marketplaces Biddable Senior Executive, you will have an understanding of fundamental biddable/trading and retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale.
While based in the Marketing team, the individual will drive close collaboration among key stakeholders across the Marketing team, E-commerce, Creative, Supply and Finance teams.
What you can expect from the role:
- Build, launch, and optimise paid media campaigns for Paid Social and the Marketplace Channel at Lands' End.
- Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals.
- Analyse and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategies.
- Familiar with Amazon advertising and Seller Central platform.
- Be accountable for paid search performance across Marketplaces as well as on Paid Social and manage budgets to ensure efficiency and scale.
- Work cross-functionally with merchandising and finance on campaign product and budgets.
- Partner with creative and copy teams on content optimisations for copy, keywords, and additional content opportunities that arise.
- Deploy test and learn strategies aimed at refining campaigns and overall Paid Social/marketplace strategy.
- Partner with agency partners and lead strategic vision with them.
- Stay up to date with different marketplaces/Paid Social channels and any updates to their marketing platforms.
- Merchandising background also a plus relating to brand stores on Amazon.
What we need from you:
- BA/BS in Business, Marketing or Related Field (or equivalent work experience).
- Proven experience of online/paid campaign marketing experience, preferably experience on marketplaces.
- Hands-on trading experience across Meta essential.
- Knowledge of SEO, Digital Merchandising and Digital Marketing.
- Understanding of paid campaign performance metrics.
- Attention to Detail.
- Ability to quickly adapt and problem solve.
- Excellent written and verbal communication skills.
- Experience with Microsoft applications, specifically Excel.
Benefits you will receive as a Lands' End Employee:
- Hybrid working model.
- Subsidised Restaurant.
- Free access to a local gym.
- Employee Discount.
- Cash Health Scheme.
- Free Eye Test.
- Employer Pension contribution up to 5%.
- Free on-site parking.
Paid Social Marketing Senior Executive in England employer: Lands' End
Lands' End Europe is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Paid Social Marketing Senior Executive role. With a strong emphasis on employee growth, we offer a hybrid working model, comprehensive benefits including a cash health scheme and subsidised restaurant, and opportunities to work closely with cross-functional teams, ensuring that every team member can thrive and contribute meaningfully to our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Marketing Senior Executive in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lands' End and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lands' End are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lands' End on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lands' End. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Marketing Senior Executive in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lands' End. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lands' End:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lands' End’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lands' End
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lands' End will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lands' End, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
