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- Tasks: Launch and optimise paid media campaigns across social platforms and marketplaces.
- Company: Join Lands’ End Europe, a dynamic brand in Oakham, Rutland.
- Benefits: Enjoy subsidised meals, gym access, employee discounts, and a pension scheme.
- Other info: Hybrid role with excellent career development opportunities.
- Why this job: Make an impact on brand growth while working with creative teams.
- Qualifications: Experience in online marketing and knowledge of digital campaign metrics.
The predicted salary is between 30000 - 40000 £ per year.
We have a fantastic opportunity for a Paid Social & Marketplaces Biddable Senior Executive to join our team here at Lands’ End Europe in Oakham, Rutland on a 6-month fixed term contract basis. Please note this is a hybrid role and 9 set days a month on site will be required for the successful applicant.
Lands’ End Europe is looking for a highly motivated Paid Social & Marketplaces Biddable Senior Executive to support the growth of the Lands’ End European brand across our Paid Social platforms and Marketplace channels. In this role, you will be supporting the execution of advertising campaign strategies across Meta and other Social platforms as well as within multiple retail media networks with a strong focus on Debenhams & Amazon.
You will be responsible for managing and optimising the Marketplace and Paid Social budget across various ad platforms. You will work closely with, and report to, our Head of Digital Marketing. As the Paid Social & Marketplaces Biddable Senior Executive, you will have an understanding of fundamental biddable/trading and retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale.
While based in the Marketing team the individual will drive close collaboration among key stakeholders across the Marketing team, E-commerce, Creative, Supply and Finance teams.
What you can expect from the role:
- Build, launch, and optimise paid media campaigns for Paid Social and the Marketplace Channel at Lands’ End
- Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals
- Analyse and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategies
- Familiar with Amazon advertising and Seller Central platform
- Be accountable for paid search performance across Marketplaces as well as on Paid Social and manage budgets to ensure efficiency and scale
- Work cross-functionally with merchandising and finance on campaign product and budgets
- Partner with creative and copy teams on content optimisations for copy, keywords, and additional content opportunities that arise
- Deploy test and learn strategies aimed at refining campaigns and overall Paid Social / marketplace strategy
- Partner with agency partners and lead strategic vision with them
- Stay up to date with different marketplaces / Paid Social channels and any updates to their marketing platforms
- Merchandising background also a plus relating to brand stores on Amazon
What we need from you:
- BA/BS in Business, Marketing or Related Field (or equivalent work experience)
- Proven experience of online/paid campaign marketing experience, preferably experience on marketplaces.
- Knowledge of SEO, Digital Merchandising and Digital Marketing
- Understanding of paid campaign performance metrics
- Attention to Detail
- Ability to quickly adapt and problem solve
- Excellent written and verbal communication skills
- Experience with Microsoft applications, specifically Excel
Benefits you will receive as a Lands’ End Employee:
- Subsidised Restaurant
- Free access to a local gym
- Employee Discount
- Cash Health Scheme
- Free Eye Test
- Employer Pension contribution up to 5%
- Free on-site parking
Paid Social & Marketplaces Biddable Senior Exec employer: Lands' End, Inc
Contact Detail:
Lands' End, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social & Marketplaces Biddable Senior Exec
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies, especially around Paid Social and Marketplaces, so you can show off your knowledge and passion during the chat.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. This will help you articulate your experience and skills confidently when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Social & Marketplaces Biddable Senior Exec
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Social & Marketplaces Biddable Senior Exec role. Highlight your relevant experience in online campaign marketing and any specific achievements that showcase your skills in managing budgets and optimising campaigns.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role at Lands’ End Europe. Mention your understanding of biddable/trading strategies and how you can contribute to the growth of the brand across Paid Social platforms.
Showcase Your Analytical Skills: Since you'll be analysing campaign performance, make sure to highlight your analytical skills in your application. Provide examples of how you've translated data into actionable insights in previous roles, especially in relation to paid search and social media.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at Lands' End, Inc
✨Know Your Platforms
Make sure you’re well-versed in the specifics of Paid Social platforms like Meta and marketplaces such as Amazon. Familiarise yourself with their advertising features, metrics, and best practices. This will show your potential employer that you’re not just a candidate, but someone who can hit the ground running.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've previously analysed campaign performance and made data-driven decisions. Bring examples of how you’ve optimised budgets or improved efficiency in past roles. This will demonstrate your ability to assess performance and provide actionable insights.
✨Collaboration is Key
Since this role involves working closely with various teams, be ready to talk about your experience in cross-functional collaboration. Share specific instances where you partnered with creative, finance, or merchandising teams to achieve campaign goals. This will highlight your teamwork skills and adaptability.
✨Stay Updated on Trends
The digital marketing landscape is always changing, so show your enthusiasm for staying current. Mention any recent trends or updates in Paid Social and marketplace advertising that you’ve been following. This will reflect your passion for the industry and your commitment to continuous learning.