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- Tasks: Launch and optimise paid media campaigns across social platforms and marketplaces.
- Company: Join Lands’ End Europe, a dynamic brand in Oakham, Rutland.
- Benefits: Enjoy subsidised meals, gym access, employee discounts, and a pension scheme.
- Other info: Hybrid role with excellent career development opportunities.
- Why this job: Make an impact on brand growth while working with creative teams.
- Qualifications: Experience in online marketing and knowledge of digital campaign metrics.
The predicted salary is between 30000 - 40000 £ per year.
We have a fantastic opportunity for a Paid Social & Marketplaces Biddable Senior Executive to join our team here at Lands’ End Europe in Oakham, Rutland on a 6-month fixed term contract basis. Please note this is a hybrid role and 9 set days a month on site will be required for the successful applicant.
Lands’ End Europe is looking for a highly motivated Paid Social & Marketplaces Biddable Senior Executive to support the growth of the Lands’ End European brand across our Paid Social platforms and Marketplace channels. In this role, you will be supporting the execution of advertising campaign strategies across Meta and other Social platforms as well as within multiple retail media networks with a strong focus on Debenhams & Amazon.
You will be responsible for managing and optimising the Marketplace and Paid Social budget across various ad platforms. You will work closely with, and report to, our Head of Digital Marketing. As the Paid Social & Marketplaces Biddable Senior Executive, you will have an understanding of fundamental biddable/trading and retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale.
While based in the Marketing team, the individual will drive close collaboration among key stakeholders across the Marketing team, E-commerce, Creative, Supply and Finance teams.
What you can expect from the role:
- Build, launch, and optimise paid media campaigns for Paid Social and the Marketplace Channel at Lands’ End.
- Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals.
- Analyse and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategies.
- Familiar with Amazon advertising and Seller Central platform.
- Be accountable for paid search performance across Marketplaces as well as on Paid Social and manage budgets to ensure efficiency and scale.
- Work cross-functionally with merchandising and finance on campaign product and budgets.
- Partner with creative and copy teams on content optimisations for copy, keywords, and additional content opportunities that arise.
- Deploy test and learn strategies aimed at refining campaigns and overall Paid Social/marketplace strategy.
- Partner with agency partners and lead strategic vision with them.
- Stay up to date with different marketplaces/Paid Social channels and any updates to their marketing platforms.
- Merchandising background also a plus relating to brand stores on Amazon.
What we need from you:
- BA/BS in Business, Marketing or Related Field (or equivalent work experience).
- Proven experience of online/paid campaign marketing experience, preferably experience on marketplaces.
- Knowledge of SEO, Digital Merchandising and Digital Marketing.
- Understanding of paid campaign performance metrics.
- Attention to Detail.
- Ability to quickly adapt and problem solve.
- Excellent written and verbal communication skills.
- Experience with Microsoft applications, specifically Excel.
Benefits you will receive as a Lands’ End Employee:
- Subsidised Restaurant.
- Free access to a local gym.
- Employee Discount.
- Cash Health Scheme.
- Free Eye Test.
- Employer Pension contribution up to 5%.
- Free on-site parking.
Paid Social & Marketplaces Biddable Senior Exec in London employer: Lands' End, Inc
Contact Detail:
Lands' End, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social & Marketplaces Biddable Senior Exec in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Lands’ End or similar companies. A friendly chat can sometimes lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by practising common questions related to paid social and marketplaces. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your experience effectively.
✨Tip Number 3
Showcase your skills with a portfolio! If you’ve worked on campaigns before, gather examples of your work and results. This will help you stand out and demonstrate your expertise in managing and optimising paid media campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Lands’ End.
We think you need these skills to ace Paid Social & Marketplaces Biddable Senior Exec in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Paid Social & Marketplaces Biddable Senior Exec. Highlight your relevant experience in online campaign marketing and any specific achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Use it to showcase your understanding of biddable/trading strategies and how you can contribute to our team at Lands’ End Europe.
Showcase Your Analytical Skills: Since you'll be analysing campaign performance, make sure to mention any experience you have with data analysis. We want to see how you can translate numbers into actionable insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Lands’ End Europe.
How to prepare for a job interview at Lands' End, Inc
✨Know Your Platforms
Make sure you’re well-versed in the specifics of Paid Social platforms like Meta and marketplaces such as Amazon. Familiarise yourself with their advertising tools and metrics, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've analysed campaign performance in the past. Bring examples of how you’ve used data to optimise campaigns and improve efficiency. This will demonstrate your ability to translate numbers into actionable strategies.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated with others. Highlight your communication skills and how you’ve partnered with creative or finance teams to achieve campaign goals.
✨Stay Updated on Trends
Research the latest trends in Paid Social and marketplace advertising. Being able to discuss recent changes or innovations in these areas during your interview will show your enthusiasm and commitment to staying ahead in the industry.