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- Tasks: Launch and optimise paid media campaigns across social platforms and marketplaces.
- Company: Join the dynamic team at Lands’ End Europe in Oakham, Rutland.
- Benefits: Enjoy a competitive salary, hybrid work, and professional development opportunities.
- Other info: Collaborate with creative teams and gain insights from various departments.
- Why this job: Make an impact on brand growth through innovative advertising strategies.
- Qualifications: Experience in online marketing and knowledge of paid campaign metrics required.
The predicted salary is between 30000 - 40000 £ per year.
We have a fantastic opportunity to join our team here at Lands’ End Europe in Oakham, Rutland on a 6-month fixed term contract basis. Please note this is a hybrid role and 9 set days a month on site will be required for the successful applicant.
Lands’ End Europe is looking for a highly motivated individual to support the growth of the Lands’ End European brand across our Paid Social platforms and Marketplace channels. In this role, you will be supporting the execution of advertising campaign strategies across Meta and other Social platforms as well as within multiple retail media networks with a strong focus on Debenhams & Amazon.
You will be responsible for managing and optimising the Marketplace and Paid Social budget across various ad platforms. You will work closely with, and report to, our Head of Digital Marketing. As the Paid Social & Marketplaces Biddable Senior Executive, you will have an understanding of fundamental biddable/trading and retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale.
While based in the Marketing team, the individual will drive close collaboration among key stakeholders across the Marketing team, E-commerce, Creative, Supply and Finance teams.
What you can expect from the role:
- Build, launch, and optimise paid media campaigns for Paid Social and the Marketplace Channel at Lands’ End.
- Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals.
- Analyse and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategies.
- Familiar with Amazon advertising and Seller Central platform.
- Be accountable for paid search performance across Marketplaces as well as on Paid Social and manage budgets to ensure efficiency and scale.
- Work cross-functionally with merchandising and finance on campaign product and budgets.
- Partner with creative and copy teams on content optimisations for copy, keywords, and additional content opportunities that arise.
- Deploy test and learn strategies aimed at refining campaigns and overall Paid Social/marketplace strategy.
- Partner with agency partners and lead strategic vision with them.
- Stay up to date with different marketplaces/Paid Social channels and any updates to their marketing platforms.
- Merchandising background also a plus relating to brand stores on Amazon.
What we need from you:
- BA/BS in Business, Marketing or Related Field (or equivalent work experience).
- Proven experience of online/paid campaign marketing experience, preferably experience on marketplaces.
- Knowledge of SEO, Digital Merchandising and Digital Marketing.
- Understanding of paid campaign performance metrics.
- Attention to Detail.
- Ability to quickly adapt and problem solve.
- Excellent written and verbal communication skills.
- Experience with Microsoft applications, specifically Excel.
Benefits you will receive as a Lands’ End Employee:
Paid Social & Marketplaces Biddable Senior Executive in Rutland employer: Lands’ End Europe Ltd
Contact Detail:
Lands’ End Europe Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social & Marketplaces Biddable Senior Executive in Rutland
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Lands’ End or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common questions related to paid social and marketplaces. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your experience effectively.
✨Tip Number 3
Showcase your skills with a portfolio! If you've managed campaigns before, gather examples of your work and results. This will not only impress interviewers but also demonstrate your hands-on experience in the field.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Lands’ End team.
We think you need these skills to ace Paid Social & Marketplaces Biddable Senior Executive in Rutland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Paid Social & Marketplaces Biddable Senior Executive. Highlight your experience with paid campaigns, especially on platforms like Meta and Amazon, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your skills can contribute to the growth of Lands’ End. Be sure to mention your understanding of biddable strategies and your ability to analyse campaign performance.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can translate numbers into actionable insights!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Lands’ End Europe!
How to prepare for a job interview at Lands’ End Europe Ltd
✨Know Your Platforms
Make sure you brush up on your knowledge of Paid Social platforms like Meta and marketplaces such as Amazon. Be ready to discuss specific campaigns you've worked on and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've assessed campaign performance and made recommendations based on both quantitative and qualitative data.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your experience working cross-functionally with marketing, e-commerce, and finance teams.
✨Stay Updated
Demonstrate your passion for the industry by being aware of the latest trends in Paid Social and marketplace advertising. Mention any recent updates or changes in these platforms that could impact campaign strategies.