At a Glance
- Tasks: Launch and optimise paid social media campaigns to boost our brand's presence.
- Company: Join the dynamic team at Lands’ End Europe in a hybrid role.
- Benefits: Enjoy perks like gym access, employee discounts, and a cash health scheme.
- Other info: Collaborate with creative teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on our marketing strategies while growing your skills.
- Qualifications: Experience in online marketing and a passion for digital trends.
The predicted salary is between 30000 - 40000 € per year.
We have a fantastic opportunity to join our team here at Lands’ End Europe in Oakham, Rutland on a 6-month fixed term contract basis. Please note this is a hybrid role and 9 set days a month on site will be required for the successful applicant.
Lands’ End Europe is looking for a highly motivated individual to support the growth of the Lands’ End European brand across our Paid Social platforms and Marketplace channels. In this role, you will be supporting the execution of advertising campaign strategies across Meta and other Social platforms as well as within multiple retail media networks with a strong focus on Debenhams & Amazon.
You will be responsible for managing and optimising the Marketplace and Paid Social budget across various ad platforms. You will work closely with, and report to, our Head of Digital Marketing. As the Paid Social & Marketplaces Biddable Senior Executive, you will have an understanding of fundamental biddable / trading and retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale.
While based in the Marketing team, the individual will drive close collaboration among key stakeholders across the Marketing team, E-commerce, Creative, Supply and Finance teams.
What you can expect from the role:
- Build, launch, and optimise paid media campaigns for Paid Social and the Marketplace Channel at Lands’ End.
- Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals.
- Analyse and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategies.
- Familiar with Amazon advertising and Seller Central platform.
- Be accountable for paid search performance across Marketplaces as well as on Paid Social and manage budgets to ensure efficiency and scale.
- Work cross-functionally with merchandising and finance on campaign product and budgets.
- Partner with creative and copy teams on content optimisations for copy, keywords, and additional content opportunities that arise.
- Deploy test and learn strategies aimed at refining campaigns and overall Paid Social / marketplace strategy.
- Partner with agency partners and lead strategic vision with them.
- Stay up to date with different marketplaces / Paid Social channels and any updates to their marketing platforms.
- Merchandising background also a plus relating to brand stores on Amazon.
What we need from you:
- BA/BS in Business, Marketing or Related Field (or equivalent work experience).
- Proven experience of online/paid campaign marketing experience, preferably experience on marketplaces.
- Knowledge of SEO, Digital Merchandising and Digital Marketing.
- Understanding of paid campaign performance metrics.
- Attention to Detail.
- Ability to quickly adapt and problem solve.
- Excellent written and verbal communication skills.
- Experience with Microsoft applications, specifically Excel.
Benefits you will receive as a Lands’ End Employee:
- Subsidised Restaurant.
- Free access to a local gym.
- Employee Discount.
- Cash Health Scheme.
- Free Eye Test.
- Employer Pension contribution up to 5%.
- Free on-site parking.
Paid Social Marketing Senior Executive in Oakham employer: Lands’ End Europe Ltd
Lands’ End Europe is an exceptional employer, offering a dynamic work environment in Oakham, Rutland, where creativity and collaboration thrive. As a Paid Social Marketing Senior Executive, you will benefit from a supportive culture that prioritises employee growth, with access to professional development opportunities and a range of perks including a subsidised restaurant, gym access, and generous pension contributions. Join us to make a meaningful impact on our brand's growth while enjoying a balanced hybrid work model.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Marketing Senior Executive in Oakham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Lands’ End or similar companies. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous paid social campaigns. This will give you an edge during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of Meta and Amazon advertising. Be ready to discuss specific strategies you've used and how you’ve optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Paid Social Marketing Senior Executive in Oakham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Social Marketing role. Highlight your experience with online campaigns, especially on platforms like Meta and Amazon. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about paid social marketing and how you can contribute to our team. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills:Since this role involves analysing campaign performance, make sure to mention any experience you have with data analysis. We love candidates who can translate numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Lands’ End Europe Ltd
✨Know Your Platforms
Make sure you’re well-versed in the specifics of Meta, Amazon, and other social platforms. Familiarise yourself with their advertising features and recent updates, as this will show your genuine interest and expertise during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've analysed campaign performance in the past. Bring examples of how you’ve used data to optimise campaigns and improve efficiency. This will demonstrate your ability to translate numbers into actionable strategies.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you successfully collaborated with others. Highlight your communication skills and how you’ve partnered with creative or finance teams to achieve campaign goals.
✨Stay Current with Trends
Research the latest trends in paid social marketing and marketplaces. Being able to discuss current industry developments will not only impress your interviewers but also show that you’re proactive and passionate about the field.
