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- Tasks: Lead CRM marketing initiatives and create engaging customer communication strategies.
- Company: Join Lands’ End Europe, a digital-first, customer-centric retail brand.
- Benefits: Enjoy hybrid working, gym access, employee discounts, and a pension scheme.
- Why this job: Be part of a transformative team driving innovative marketing in a dynamic environment.
- Qualifications: Experience in CRM marketing, data-driven mindset, and fluency in German or French preferred.
- Other info: This role requires 9 days a month in the Rutland office.
The predicted salary is between 28800 - 43200 £ per year.
We have a fantastic opportunity for a CRM and Retention Marketing Specialist to join our team here at Lands’ End Europe in Oakham, Rutland. This is a rare and exciting opportunity for an experienced CRM Marketing Specialist to drive and deliver a full transformation of Lands End customer communications, including building the best in class, personalised, lifecycle marketing programmes via email, SMS and direct mail.
You will build effective re-engagement and new customer nurture programmes to help grow Lands End customer base. Lands End is transforming to become a digital first, data driven, customer centric business. You will bring your extensive CRM expertise and creative but data driven mindset to lead and help execute robust data collection practices, complex segmentation, multi-channel and fully personalised lifecycle marketing campaigns, engaging CRM content development, and customer insight driven communications.
While based in the Marketing team, the individual will drive close collaboration among key stakeholders across the Marketing team, E-commerce, Creative, Supply and Finance teams.
- Lead CRM tech roadmap for the European business including CRM testing to drive innovation.
- Plan, build and help execute best in class, multi-channel CRM programmes (nurture, retention, reactivation).
- Develop personalised, automated, trigger campaigns that react to the customers' wants and needs.
- Create and manage stronger, more exciting CRM content for higher engagement rates from existing customers.
- Share the workload for BAU CRM tasks.
- Always look for opportunities on how CRM can deliver on short term demand goals.
Please note this role is hybrid and will require 9 days a month in the Rutland office.
Proven experience in CRM Marketing roles in retail or any other customer centric industries where retention programmes are crucial such as hospitality, travel or e-commerce.
Customer engagement building through brand content. Worked with setting up campaigns with personalised, dynamic content. Building leads and growing subscribers via data capture campaigns. CRM tech savvy and data driven. Skills in data mining tools like SQL, Unica and business intelligence. Fluent in German or French in addition to English.
Hybrid working model. Free access to a local gym. Employee Discount. Cash Health Scheme. Free Eye Test. Employer Pension contribution up to 5%. Free on-site parking.
No agencies please.
CRM Marketing Consultant - Hybrid working employer: Lands' End Europe Ltd
Contact Detail:
Lands' End Europe Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Consultant - Hybrid working
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies that are popular in the retail sector. Being tech-savvy is crucial for this role, so showcasing your knowledge of platforms like SQL and Unica can set you apart.
✨Tip Number 2
Highlight your experience in creating personalised marketing campaigns. Be ready to discuss specific examples where you've successfully implemented lifecycle marketing strategies that drove customer engagement and retention.
✨Tip Number 3
Since collaboration is key in this role, think about how you can demonstrate your ability to work effectively with cross-functional teams. Prepare anecdotes that showcase your teamwork skills and how you've driven projects forward in a collaborative environment.
✨Tip Number 4
If you speak German or French, make sure to mention this during your discussions. Language skills can be a significant advantage in a European business context, especially in customer engagement roles.
We think you need these skills to ace CRM Marketing Consultant - Hybrid working
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM marketing, especially in retail or customer-centric industries. Emphasise any specific campaigns you've worked on that involved personalised content and data-driven strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly your experience with multi-channel CRM programs and your ability to drive customer engagement.
Showcase Relevant Skills: Highlight your proficiency in data mining tools like SQL and Unica, as well as your fluency in German or French. These skills are crucial for the role and should be prominently featured in both your CV and cover letter.
Proofread Your Application: Before submitting, carefully proofread your application materials. Check for any spelling or grammatical errors, and ensure that all information is clear and concise. A polished application reflects your attention to detail.
How to prepare for a job interview at Lands' End Europe Ltd
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM marketing roles, particularly in retail or customer-centric industries. Highlight specific campaigns you've worked on and the results achieved, focusing on how you drove customer engagement and retention.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven mindset, come equipped with examples of how you've used data analytics tools like SQL or Unica to inform your marketing strategies. Discuss how you’ve implemented complex segmentation and personalised campaigns based on customer insights.
✨Emphasise Collaboration Skills
This position involves working closely with various teams. Be ready to share experiences where you successfully collaborated with stakeholders from different departments, such as E-commerce, Creative, and Finance, to achieve common goals.
✨Prepare for Hybrid Working Questions
As this is a hybrid role, think about how you manage your time and productivity when working remotely. Be ready to discuss your strategies for maintaining communication and collaboration with your team while working from home.
