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For Companies At a Glance
- Tasks: Lead data-driven brand strategies and uncover insights to drive business growth.
- Company: Join Landor, a world-leading brand specialist, part of WPP, transforming brands globally.
- Benefits: Enjoy a collaborative culture, diverse environment, and opportunities for professional growth.
- Why this job: Be at the forefront of brand strategy, making a positive impact on businesses and communities.
- Qualifications: Several years in brand strategy or marketing, with proven data-driven decision-making skills.
- Other info: Landor values diversity and inclusion, fostering creativity and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Landor is looking for a Senior Manager, Brand Performance to join our London studio. We are Landor, world-leading brand specialists, connecting business strategy to brand and creating brand-led experiences for talent and customers. Proudly part of WPP, we build brands designed to transform.
What you’ll do
- Drive Data-Driven Brand Strategy: You will be at the forefront of using data and insights (including brand equity data) to shape meaningful brand strategies, linking brand initiatives directly to tangible business outcomes and demonstrating their commercial value.
- Uncover Key Insights: You will employ a range of research methods – both quantitative and qualitative – to analyze data, uncover compelling insights, and answer critical business questions related to brand strategy, health, experience, and culture, ultimately identifying opportunities for future growth.
- Lead Strategic Brand Thinking: You will collaborate with multidisciplinary teams to map market, audience, competitor, and business opportunities for our clients, using strategic insights to develop brand strategies that inspire action and drive measurable business results.
- Collaborate and Engage Clients: You will work closely with creative, client service, and other specialists to understand client needs, develop compelling recommendations, and present them effectively to gain buy-in. You will also build strong client relationships, serving as a trusted advisor on brand strategy and its commercial impact.
- Demonstrate Brand Impact: You will showcase the power of brand as a key driver of business performance, quantifying the value of brand actions and delivering projects that provide quantifiable predictions on their impact. You will also identify and pursue business development opportunities by highlighting the value of strategic brand building.
What you’ll need
- Several years experience working in a brand strategy, marketing, or business consulting environment.
- Proven experience in harnessing data and insights to drive brand strategy and inform creative development.
- Experience in leading primary research projects (including research design, execution and analysis).
- Demonstrated ability to drive strategic brand thinking and develop compelling brand strategies.
- Experience engaging with clients and playing a leading role in project delivery.
Our commitment to diversity and inclusion
We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination. Landor is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation or marital status.
Senior Manager, Brand Performance London employer: Landor
Contact Detail:
Landor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Brand Performance London
✨Tip Number 1
Familiarise yourself with Landor's recent projects and case studies. Understanding their approach to brand strategy and the types of clients they work with will help you tailor your conversations and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the branding and marketing industry, especially those who have experience with Landor or similar agencies. Attend industry events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive brand strategies in your previous roles. Be ready to explain the impact of your work on business outcomes, as this aligns closely with what Landor is looking for.
✨Tip Number 4
Showcase your ability to collaborate across teams by highlighting past experiences where you worked with creative and client service teams. Emphasising your interpersonal skills will be key in demonstrating your fit for the role.
We think you need these skills to ace Senior Manager, Brand Performance London
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Senior Manager, Brand Performance position at Landor. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in brand strategy, marketing, or business consulting. Provide specific examples of how you've used data and insights to drive brand strategies and deliver measurable results.
Showcase Research Skills: Mention any experience you have with primary research projects, including design, execution, and analysis. Highlight your ability to uncover insights that inform brand strategy, as this is a crucial aspect of the role.
Demonstrate Client Engagement: Illustrate your experience in engaging with clients and leading project delivery. Provide examples of how you've built strong client relationships and effectively communicated strategic recommendations to gain buy-in.
How to prepare for a job interview at Landor
✨Showcase Your Data Skills
Since the role focuses heavily on data-driven brand strategy, be prepared to discuss specific examples of how you've used data and insights to shape brand strategies in your previous roles. Highlight any tools or methodologies you’ve employed.
✨Prepare for Insightful Questions
Expect to answer questions that require you to demonstrate your ability to uncover key insights from both quantitative and qualitative research. Think of instances where your insights led to significant business outcomes.
✨Demonstrate Strategic Thinking
Be ready to discuss how you approach strategic brand thinking. Prepare to share examples of how you've mapped market opportunities and developed actionable brand strategies that have driven measurable results.
✨Engage with Client Scenarios
Since client engagement is crucial, prepare to discuss how you've built strong relationships with clients in the past. Think of specific situations where you successfully presented recommendations and gained buy-in from stakeholders.
