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For Companies At a Glance
- Tasks: Lead data-driven brand strategies and uncover insights to drive business growth.
- Company: Join Landor, a world-leading brand specialist, part of WPP, transforming brands globally.
- Benefits: Enjoy a collaborative culture, diverse environment, and opportunities for professional growth.
- Why this job: Make a positive impact through brand strategy while working with creative minds.
- Qualifications: Several years in brand strategy or marketing; strong data analysis and client engagement skills required.
- Other info: Landor values diversity and is committed to an inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Landor is looking for a Senior Manager, Brand Performance to join our London studio. We are Landor, world-leading brand specialists, connecting business strategy to brand and creating brand-led experiences for talent and customers. Proudly part of WPP, we build brands designed to transform.
What you’ll do:
- Drive Data-Driven Brand Strategy: You'll be at the forefront of using data and insights (including brand equity data) to shape meaningful brand strategies, linking brand initiatives directly to tangible business outcomes and demonstrating their commercial value.
- Uncover Key Insights: You'll employ a range of research methods – both quantitative and qualitative – to analyze data, uncover compelling insights, and answer critical business questions related to brand strategy, health, experience, and culture, ultimately identifying opportunities for future growth.
- Lead Strategic Brand Thinking: You'll collaborate with multidisciplinary teams to map market, audience, competitor, and business opportunities for our clients, using strategic insights to develop brand strategies that inspire action and drive measurable business results.
- Collaborate and Engage Clients: You'll work closely with creative, client service, and other specialists to understand client needs, develop compelling recommendations, and present them effectively to gain buy-in. You'll also build strong client relationships, serving as a trusted advisor on brand strategy and its commercial impact.
- Demonstrate Brand Impact: You'll showcase the power of brand as a key driver of business performance, quantifying the value of brand actions and delivering projects that provide quantifiable predictions on their impact. You'll also identify and pursue business development opportunities by highlighting the value of strategic brand building.
What you’ll need:
- Several years experience working in a brand strategy, marketing, or business consulting environment.
- Proven experience in harnessing data and insights to drive brand strategy and inform creative development.
- Experience in leading primary research projects (including research design, execution and analysis).
- Demonstrated ability to drive strategic brand thinking and develop compelling brand strategies.
- Experience engaging with clients and playing a leading role in project delivery.
Our commitment to diversity and inclusion: We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination. Landor is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation or marital status.
Senior Manager, Brand Performance employer: Landor
Contact Detail:
Landor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Brand Performance
✨Tip Number 1
Familiarise yourself with Landor's recent projects and case studies. Understanding their approach to brand strategy and the types of clients they work with will help you tailor your conversations and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the branding and marketing industry, especially those who have experience with Landor or similar agencies. Attend industry events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples from your past work where you've successfully used data to drive brand strategy. Be ready to explain how your insights led to measurable business outcomes, as this aligns closely with the role's requirements.
✨Tip Number 4
Showcase your ability to collaborate across teams by preparing anecdotes that highlight your experience working with creative and client service teams. Emphasising your role in building strong client relationships will resonate well with Landor's expectations.
We think you need these skills to ace Senior Manager, Brand Performance
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Manager, Brand Performance position at Landor. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in brand strategy, marketing, or business consulting. Provide specific examples of how you've used data and insights to drive brand strategies and deliver measurable results.
Showcase Research Skills: Since the role involves leading primary research projects, mention any relevant experience you have in research design, execution, and analysis. Highlight your ability to uncover insights that inform brand strategy.
Demonstrate Client Engagement: Illustrate your experience in engaging with clients and delivering projects. Share examples of how you've built strong client relationships and effectively communicated strategic recommendations to gain buy-in.
How to prepare for a job interview at Landor
✨Showcase Your Data Skills
Since the role focuses heavily on data-driven brand strategy, be prepared to discuss specific examples of how you've used data and insights to shape brand strategies in your previous roles. Highlight any tools or methodologies you’ve employed.
✨Prepare for Insightful Questions
Expect to answer questions that require you to demonstrate your ability to uncover key insights from both quantitative and qualitative research. Think of instances where your insights led to significant business outcomes and be ready to share those stories.
✨Demonstrate Strategic Thinking
The interviewers will be looking for your ability to think strategically about brand performance. Prepare to discuss how you've mapped market opportunities and developed brand strategies that inspire action and drive results.
✨Engage with Client Scenarios
As client engagement is crucial for this role, be ready to discuss your experience in building strong client relationships. Prepare examples of how you've collaborated with clients to understand their needs and deliver compelling recommendations.
