At a Glance
- Tasks: Lead product launches, manage CRM journeys, and optimise digital campaigns.
- Company: Join an award-winning mortgage platform focused on customer-centric solutions.
- Benefits: Enjoy generous holidays, share options, and flexible remote work.
- Other info: Dynamic role with opportunities for growth and learning in marketing tech.
- Why this job: Be part of a supportive team driving innovation in the mortgage sector.
- Qualifications: Basic CRM knowledge, website CMS experience, and data-driven mindset.
The predicted salary is between 33750 - 41250 £ per year.
Digital Marketing Executive
We are an award-winning mortgage platform, created for our customers, designing better ways to buy-to-let.
Our vision is to become the ‘go-to’ funding partner in the private rental sector.
At Landbay, we focus on the customer, and we bring together the best people and partners, leveraging our data, technology, and market expertise – to give people what they really need.
Today we are the UK’s leading prime buy-to-let marketplace mortgage lender, having lent circa £4bn in partnership with our funding partners.
We’re a specialist buy-to-let lender working exclusively through brokers.
Everything we build — our products, our systems and our communications — exists to make brokers’ lives easier.
This role owns a key part of how that happens, from CRM and website activity through to campaigns and paid media.
Join Landbay and you’ll be part of a growing, ambitious, and supportive team, where everyone is encouraged to contribute, regardless of age or experience.
Our team, our community, and the wider world matter to us, as much as the work we do.
We’re building a company we love, and we hope you’ll love it too.
For more information about Landbay please visit our website: https://landbay. co. uk/about-us
Role Details
Landbay, Marketing Team — reporting to the Head of Marketing.
Working closely with the marketing team you’ll
- Become the main lead for product launches with support, including website and digital sales asset updates, briefing and assisting with marcomms, with a view to rapidly taking on greater ownership as experience develops.
- Work with the Senior Digital Marketing manager to develop, manage, and maintain CRM customer lifecycle journeys, including campaign planning and build, workflow logic, segmentation, and data hygiene.
- Continually optimise user lifecycle campaigns, identify new KPIs and incremental improvements through testing and asset revision.
- Maintain website content for products, criteria, and the solicitor panel, monitor performance, and assist in developing our ongoing AEO strategy.
- Track campaign outcomes across sales and marketing activity, defining reporting requirements.
- Create automated follow-up tasks and reporting for the sales and TSO teams.
- Liaise with stakeholders, product teams, third-party partners, and vendors to support campaign delivery and create digital assets including forms, banners, landing pages, and integrations.
- Support and help execute paid media campaigns across trade and agency partners, building towards ownership of paid media strategy and channel decisions.
- The Type of Person
- User-centric mindset, placing the user experience first to create effective lifecycle journeys.
- Logical thinker, comfortable with workflow logic, branching and troubleshooting.
- Strong attention to detail, with the ability to take a step back to spot inconsistencies and errors.
- Takes initiative and is comfortable prioritising workload across multiple projects with support.
- Team player who is able to flag blockers as they arise.
- Enthusiastic and curious, with a genuine interest in rapid change across marketing technology and the practical use of AI.
- Desired Skills & Experience
- Basic grounding in CRM platforms and marketing automation.
- Experience working with a website CMS, keeping a broad range of key content up to date.
- Working knowledge of Google Analytics, GA4 and Google Tag Manager.
- Data-led approach, using multiple sources to make recommendations.
- Some experience tagging and publishing campaign assets while following agreed processes.
- Location & Logistics
- Position is based in Victoria, central London, reporting to the Head of Marketing.
Benefits
- Regular Social events
- Generous holiday entitlement
- Share options
- Ability to work from home up to 3 days per week
- Generous pension scheme
- Health insurance
- Enhanced maternity/paternity leave
- Life Insurance
- Cycle to work scheme
- #J-18808-Ljbffr
Digital Marketing Executive employer: LANDBAY
At Landbay, we pride ourselves on being an award-winning mortgage platform that values its employees and fosters a collaborative work culture. As a Digital Marketing Executive, you'll join a supportive team in the heart of London, where your contributions are valued and encouraged, regardless of your experience level. With generous benefits including flexible working options, health insurance, and opportunities for personal growth, Landbay is committed to creating a fulfilling and rewarding environment for all its staff.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LANDBAY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LANDBAY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LANDBAY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LANDBAY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LANDBAY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LANDBAY:Show us that you’ve done your homework! In your application, briefly mention what you admire about LANDBAY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LANDBAY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LANDBAY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LANDBAY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
