Head of Marketing

WHO WE ARE

We’re here to drive tech-enabled change for property developers to shape the communities of the future.

We supercharge the entire development process by building cutting‑edge technology for every stage of a property developer’s journey, unlocking land.

The property industry must evolve to meet housing demand in the top global cities.

Since 2014, we have become the industry standard for site sourcing and assessment and are a multi‑million‑pound business building an international presence.

THE ROLE

The Head of Marketing sits within the Commercial function, reporting to the VP of Commercial, and leads strategy and execution of Land Tech's brand and demand generation across the UK and US markets.

This role translates company objectives into an integrated marketing strategy spanning digital, content, events, and communications, building a strong, differentiated brand while driving measurable pipeline and revenue impact.

You will work in a hybrid in‑house and agency model, recruit and develop a high‑performing team, manage external partners, and partner closely with Sales, Product, and Customer Growth on go‑to‑market planning and pipeline health.

This is a role for a strategic marketing leader who pairs vision with decisive execution, uses data to drive decisions, and is comfortable tackling commercial challenges beyond marketing’s direct ownership.

• KEY ROLE ACCOUNTABILITIES
• Lead the development and execution of a fully integrated marketing strategy that drives awareness, demand, and brand growth across all Land Tech solutions, aligned to company objectives and the Land Intelligence vision.
• Shape cohesive marketing initiatives across digital, content, events, and communications, ensuring consistent messaging and positioning across audiences, and own the digital marketing strategy (SEO/SEM, social, email, paid media) to maximise visibility, engagement, and lead generation.
• Use customer insight, market intelligence, and data‑driven analysis to inform strategy, identify opportunities, and continuously improve marketing effectiveness and ROI.
• Lead go‑to‑market execution in partnership with Product, Sales, and Customer Growth – translating scoped product releases into clear positioning, phased launch plans, and audience‑appropriate messaging without overpromising unbuilt functionality.
• Partner with the Revenue team to interrogate full‑funnel conversion data, surfacing where drop‑off occurs – including root causes outside marketing’s direct control – and translate insight into actionable recommendations.
• Own MQL definition and lead‑scoring criteria in partnership with the SDR function, using SDR disposition and conversion data to continuously refine targeting, messaging, and lead quality.
• Partner with Customer Growth to develop marketing programmes that support retention, cross‑sell, and expansion, including GMV and Land Insight bundle campaigns, extending marketing’s remit beyond top‑of‑funnel acquisition.
• Embed AI tools and automation into the team’s day‑to‑day practitioner workflows, drive adoption and measurable efficiency gains, and build a culture of experimentation.
• Build, lead, and develop a high‑performing marketing team in a hybrid in‑house and agency model, recruiting exceptional talent, coaching and mentoring team members, and fostering a culture of creativity, accountability, and continuous learning.
• Manage external agency and freelancer relationships, setting clear briefs, holding partners to account on performance, and ensuring seamless integration with in‑house priorities.
• Lead marketing strategy and execution across the UK and US, including national housebuilder targets in the US – working with commercial stakeholders each quarter, alongside the budget and forecast cycle, to plan and prioritise resourcing and investment based on business need.
• Build and manage the marketing budget and pipeline targets in direct alignment with the company’s annual and quarterly revenue forecast, ensuring marketing‑sourced pipeline, spend plans, and departmental OKRs are traceable to the commercial forecast and re‑forecast as it changes.
• Champion Land Tech’s values of Accountability, Cohesion, and Courage, fostering a culture of ownership and collaboration within the marketing team.
• KEY METRICS
• Headline metrics
• Marketing‑sourced pipeline: proportion of total pipeline generated by marketing.
• Marketing ROI: revenue per £ of marketing spend, benchmarked against blended CAC.
• Lead conversion rate: MQL to SQL and closed‑deal conversion.
• Retention and expansion contribution: marketing‑sourced influence on renewal and expansion pipeline, including GMV and cross‑sell campaigns.
• Forecast accuracy and budget alignment: marketing‑sourced pipeline and spend tracked against the company’s revenue forecast and budget, with variance identified and flagged early.
• Supporting metrics
• Brand awareness: growth in aided and unaided brand awareness within target audiences.
• Cost per lead (CPL): average cost to generate a qualified lead.
• Digital engagement: performance across website traffic, content engagement, and social reach.
• Event and campaign performance: engagement rates, attendance, and pipeline contribution from marketing campaigns and events.

EDUCATION BACKGROUND & TECHNICAL EXPERIENCE

• Significant experience in a senior marketing leadership role, ideally within B2B Saa S or a data‑led business, with a track record of building integrated marketing strategy that connects brand, demand generation, and lifecycle engagement.
• Deep understanding of modern marketing technology stacks – CRM, automation, analytics, and campaign management tools (Hub Spot, Salesforce, Google Ads, social platforms) – with strong analytical capability to interpret customer insight, campaign data, and market trends.
• Demonstrable experience interrogating pipeline and CRM data to surface conversion and attribution gaps, and translating this into action alongside a Revenue or Sales function.
• Expert in managing and optimising digital channels – SEO/SEM, email, social, content, and paid media – whether executed in‑house or through agency partners.
• Experienced briefing, managing, and holding to account external agencies and freelancers across multiple specialisms, with clear SLAs and strong integration into in‑house priorities.
• Skilled in planning and tracking marketing budgets to ensure efficient allocation, cost‑effectiveness, and clear return on investment.
• Skilled in product marketing methodology – customer and market research, ICP definition, positioning, messaging frameworks, and GTM planning – with the ability to work closely with Product to sequence and land launches.
• Actively uses and champions AI tools – including generative AI, AI‑assisted research, and marketing automation – and embeds AI literacy across a team as a core competency.
• Proven people leadership: recruiting, developing, and inspiring a high‑performing team in a hybrid in‑house/agency model, and building trust to embed marketing as central to company‑wide success.
• OUR BENEFITS INCLUDE
• Competitive Salary + Company Equity Scheme
• Remote‑First Flexible Working
• Private Health and Dental Insurance (with the option to add dependants)
• Pension Scheme (company contributions increasing with tenure)
• Group Life Assurance of 4× Salary
• 27 days Paid Holiday (plus bank holidays)
• £500 Growth Fund
• £200 Remote Working Fund
• Flexible Bank Holidays + Unlimited Unpaid Holidays
• Company Away Days + Volunteer Charity Day
• Reward and Recognition Programme
• Anniversary Awards

OUR VALUES

Accountability – We take ownership of our actions and commitments.

Cohesion – We succeed together as one united team.

Courage – We embrace challenges, innovate boldly, and lead with confidence.

These are our shared values.

Land Tech is committed to upholding a diverse, inclusive, equitable, and innovative working environment.

We believe that creativity thrives when people with dynamic perspectives, different backgrounds, and unique experiences come together to work cohesively.

We strive to create a workplace where everyone feels valued, respected, and empowered to reach their full potential.

All employment decisions are based solely on merit, qualifications, and business needs.

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