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- Tasks: Lead a dynamic team to create impactful marketing campaigns for Lancaster University.
- Company: Join Lancaster University, a top-tier institution known for its innovative approach to education.
- Benefits: Enjoy hybrid work options and the flexibility to work on campus if preferred.
- Why this job: Make a real impact in higher education marketing while inspiring a talented team.
- Qualifications: Proven leadership skills and experience in content strategy and digital marketing required.
- Other info: Be prepared to work during peak periods like A level results day.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a creative Head of Campaigns with a track record of delivering effective content strategies, brand awareness and lead generation marketing campaigns, to ensure Lancaster University stands out in a competitive higher education market.
Leading a team of 16 marketing, communications and digital content specialists, organised into three sub-teams: Campaigns, Web and Digital Content, and International Marketing, you will effectively impart our values, successes and the benefits of studying with Lancaster across the globe. You will have successful leadership and team management skills, demonstrated through goal setting and evaluation, and will be able to support and inspire your team to develop and excel.
Collaborating closely with colleagues from across the External Relations Division, Faculties and beyond, you will lead on the University’s content strategy and channel management ensuring that our educational offer and partnerships are articulated appropriately – maximising the core benefits narrative to raise awareness amongst target markets and their influencers, in order to elicit action for lead generation, progression, conversion and income generation.
This is a senior role within the Marketing Office and the post-holder will be expected to work with a high level of autonomy, recommending strategic direction for the University’s campaigns and prospect communications strategy. You will need a proven ability to use an evidence-led approach for decision-making and planning; demonstrating value for money and ensuring objectives are met and activity evaluated, along with the ability to amend priorities at pace within a demanding environment.
This position requires knowledge of advertising management, brand messaging, communications channels and multi-targeted digital campaign strategies for specific global regions, along with experience of working with a wide range of colleagues to develop existing markets and identify new and emerging opportunities.
This role is offered on a full-time, permanent basis where hybrid on-site and home working is currently offered, subject to line manager approval. The preference to fully work on campus can be accommodated if desired.
Please note that this post will require you to work during the clearing and confirmation period – usually mid-August around A level results day. Leave during this period will be restricted.
For more information or an informal conversation, please contact Charlotte Wilson , Assistant Director of Marketing,
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Head of Campaigns employer: Lancaster University
Contact Detail:
Lancaster University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Campaigns
✨Tip Number 1
Familiarize yourself with Lancaster University's current marketing campaigns and content strategies. Understanding their approach will help you articulate how your experience aligns with their goals during the interview.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Be ready to discuss specific instances where you inspired your team to achieve their goals.
✨Tip Number 3
Research the competitive landscape of higher education marketing. Being able to discuss trends and challenges in this sector will demonstrate your strategic thinking and readiness for the role.
✨Tip Number 4
Prepare to discuss your evidence-led decision-making process. Highlight how you've used data to inform your marketing strategies and how that has led to successful outcomes in previous roles.
We think you need these skills to ace Head of Campaigns
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in leading marketing campaigns, team management, and content strategy. Use specific examples that demonstrate your success in brand awareness and lead generation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for higher education marketing and how your skills align with Lancaster University's goals. Mention your leadership style and how you inspire teams to excel.
Showcase Evidence-Led Decision Making: Provide examples in your application of how you've used data to inform your marketing strategies. Highlight any metrics or outcomes that demonstrate your ability to evaluate and adjust campaigns effectively.
Highlight Collaboration Skills: Emphasize your experience working with diverse teams and stakeholders. Discuss how you've successfully collaborated on projects to enhance brand messaging and campaign effectiveness.
How to prepare for a job interview at Lancaster University
✨Showcase Your Creative Campaigns
Prepare to discuss specific campaigns you've led that demonstrate your creativity and effectiveness in content strategy. Highlight measurable outcomes, such as increased brand awareness or lead generation, to illustrate your impact.
✨Demonstrate Leadership Skills
Be ready to share examples of how you've successfully managed and inspired teams in the past. Discuss your approach to goal setting, evaluation, and how you support team members in their professional development.
✨Understand the Market Landscape
Research Lancaster University and its position in the higher education market. Be prepared to discuss how you would tailor campaigns to stand out against competitors and effectively communicate the university's unique offerings.
✨Evidence-Led Decision Making
Emphasize your ability to use data and evidence to inform your decisions. Prepare to discuss how you've used analytics in previous roles to evaluate campaign performance and adjust strategies accordingly.
