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- Tasks: Lead and enhance our CRM systems for student recruitment and conversion.
- Company: Join a supportive university focused on innovation and student engagement.
- Benefits: Enjoy a blended working model with flexible hours and opportunities for growth.
- Why this job: Make a real impact in student recruitment while developing your CRM expertise.
- Qualifications: Experience in CRM management and strong organisational skills are essential.
- Other info: This is a fixed-term role covering maternity leave, starting July 2025.
The predicted salary is between 36000 - 60000 £ per year.
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We are searching for an experienced and proactive CRM professional to lead the systems and tools that underpin our student recruitment and conversion activities.
Based within the Admissions team, part of the wider External Relations division, you will assume responsibility for all aspects of the Student Recruitment CRM platform, including system development, functionality, and process refinement. With an increasing number of CRM-led initiatives across the institution, this role presents a timely opportunity to drive forward innovation and development in this critical area.
Key responsibilities include:
- Acting as the University’s CRM champion, providing training and developing user guidance
- Leading the strategic development of the CRM system to support institutional recruitment goals
- Collaborating effectively with colleagues in Recruitment, Admissions, Marketing, and the faculties to ensure the system meets operational needs
- Engaging with stakeholders at all levels, including senior leadership, offering expert insight and support
- Ensuring adherence to data protection regulations (GDPR)
- Representing the business context in engagements with the ISS Student Engagement team, who support the system’s technical maintenance
- Managing competing priorities with sound judgement and a high degree of attention to detail
You must demonstrate the ability to influence and negotiate across a complex organisational landscape. The role requires a collaborative, self-motivated individual who is both highly organised and capable of thriving in a dynamic and fast-paced environment.
This post is offered on a fixed-term basis to cover a period of maternity leave, commencing in July 2025. Applications for internal secondments are welcomed, subject to line manager approval. The role is based on a blended working model, with a minimum of two days per week on campus and occasional weekend commitments.
This is an excellent opportunity for a talented individual to further develop their expertise in stakeholder engagement and CRM leadership within a supportive and inclusive university setting.
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CRM Manager - 0506-25 employer: Lancaster University
Contact Detail:
Lancaster University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - 0506-25
✨Tip Number 1
Familiarise yourself with the specific CRM systems used in higher education. Understanding platforms like Salesforce or Microsoft Dynamics can give you a significant edge, as you'll be able to speak knowledgeably about their functionalities and how they can be leveraged for student recruitment.
✨Tip Number 2
Network with professionals in the field of CRM management, especially those who work within educational institutions. Attend relevant webinars or local meetups to gain insights and make connections that could help you stand out during the interview process.
✨Tip Number 3
Prepare to discuss your experience with stakeholder engagement. Think of specific examples where you've successfully influenced decisions or collaborated with various teams, as this role requires strong interpersonal skills and the ability to navigate complex organisational structures.
✨Tip Number 4
Stay updated on data protection regulations, particularly GDPR, as compliance is crucial in this role. Being able to demonstrate your knowledge and commitment to data privacy will show that you take these responsibilities seriously and are prepared to uphold the university's standards.
We think you need these skills to ace CRM Manager - 0506-25
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the CRM Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Highlight Relevant Experience: In your CV and cover letter, emphasise your previous experience with CRM systems, particularly in student recruitment or similar environments. Use specific examples to demonstrate your achievements and impact.
Showcase Collaboration Skills: Since the role involves working with various teams, illustrate your ability to collaborate effectively. Mention any past experiences where you successfully engaged with stakeholders or led cross-functional projects.
Focus on Data Protection Knowledge: Given the importance of GDPR compliance in this role, include any relevant training or experience you have in data protection regulations. This will show your understanding of the legal aspects of CRM management.
How to prepare for a job interview at Lancaster University
✨Show Your CRM Expertise
Make sure to highlight your experience with CRM systems during the interview. Be prepared to discuss specific tools you've used, how you've improved processes, and any successful initiatives you've led in previous roles.
✨Demonstrate Stakeholder Engagement Skills
Since the role involves collaborating with various teams, be ready to share examples of how you've effectively engaged with stakeholders at different levels. Discuss how you’ve influenced decisions and navigated complex organisational structures.
✨Understand Data Protection Regulations
Familiarise yourself with GDPR and data protection regulations relevant to CRM systems. Be prepared to discuss how you ensure compliance in your work and how you would handle sensitive data within the university context.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage competing priorities. Think of examples from your past experiences where you successfully balanced multiple tasks while maintaining attention to detail.
