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- Tasks: Lead the CRM system to enhance student recruitment and conversion activities.
- Company: Join Lancaster University, a supportive and inclusive institution focused on innovation.
- Benefits: Enjoy a blended working model with flexible hours and a family-friendly workplace.
- Why this job: Make an impact in a dynamic environment while developing your CRM leadership skills.
- Qualifications: Experience in CRM management and strong stakeholder engagement skills required.
- Other info: This is a fixed-term role covering maternity leave, starting July 2025.
The predicted salary is between 33900 - 45400 £ per year.
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Join to apply for the CRM Manager – 0506-25 role at Lancaster University Conferences and Events+
CRM Manager
Admissions
Location: Bailrigg, Lancaster, UK
Salary: £39,355 to £45,413 (Full time, Fixed-Term)
Closing Date: Sunday 20 July 2025
Interview Date: To be confirmed
Reference: 0506-25
We are searching for an experienced and proactive CRM professional to lead the systems and tools that underpin our student recruitment and conversion activities.
Based within the Admissions team, part of the wider External Relations division, you will assume responsibility for all aspects of the Student Recruitment CRM platform, including system development, functionality, and process refinement. With an increasing number of CRM-led initiatives across the institution, this role presents a timely opportunity to drive forward innovation and development in this critical area.
Key Responsibilities Include
- Acting as the University’s CRM champion, providing training and developing user guidance
- Leading the strategic development of the CRM system to support institutional recruitment goals
- Collaborating effectively with colleagues in Recruitment, Admissions, Marketing, and the faculties to ensure the system meets operational needs
- Engaging with stakeholders at all levels, including senior leadership, offering expert insight and support
- Ensuring adherence to data protection regulations (GDPR)
- Representing the business context in engagements with the ISS Student Engagement team, who support the system’s technical maintenance
- Managing competing priorities with sound judgement and a high degree of attention to detail
You must demonstrate the ability to influence and negotiate across a complex organisational landscape. The role requires a collaborative, self-motivated individual who is both highly organised and capable of thriving in a dynamic and fast-paced environment.
This post is offered on a fixed-term basis to cover a period of maternity leave, commencing in July 2025. Applications for internal secondments are welcomed, subject to line manager approval. The role is based on a blended working model, with a minimum of two days per week on campus and occasional weekend commitments.
This is an excellent opportunity for a talented individual to further develop their expertise in stakeholder engagement and CRM leadership within a supportive and inclusive university setting.
Informal enquiries for this role can be made to Matt Birkett, Head of Admissions at m.birkett@lancaster.ac.uk.
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Job Description
Person Specification
Please note: unless specified otherwise in the advert, all advertised roles are UK based.
Find out what it\’s like to work at Lancaster University, including information on our wide range of employee benefits, support networks and our policies and facilities for a family-friendly workplace.
The University recognises and celebrates good employment practice undertaken to address all inequality in higher education whilst promoting the importance and wellbeing for all our colleagues.
We warmly welcome applicants from all sections of the community regardless of their age, religion, gender identity or expression, race, disability or sexual orientation, and are committed to promoting diversity, and equality of opportunity.
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CRM Manager - 0506-25 employer: Lancaster University Conferences and Events+
Contact Detail:
Lancaster University Conferences and Events+ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - 0506-25
✨Tip Number 1
Familiarise yourself with the CRM systems commonly used in higher education. Understanding platforms like Salesforce or Microsoft Dynamics can give you an edge, as you'll be able to discuss their functionalities and how they can be tailored to meet recruitment goals.
✨Tip Number 2
Network with professionals in the field of CRM management, especially those within educational institutions. Attend relevant conferences or webinars to gain insights and make connections that could help you stand out during the interview process.
✨Tip Number 3
Prepare to showcase your experience in stakeholder engagement. Think of specific examples where you've successfully collaborated with various teams or influenced decision-making processes, as this will demonstrate your ability to thrive in a complex organisational landscape.
✨Tip Number 4
Stay updated on data protection regulations, particularly GDPR, as this role requires adherence to these laws. Being knowledgeable about compliance will not only show your professionalism but also your commitment to ethical practices in CRM management.
We think you need these skills to ace CRM Manager - 0506-25
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the CRM Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in CRM systems, stakeholder engagement, and project management. Use bullet points for clarity and focus on achievements that demonstrate your impact in previous roles.
Write a Tailored Cover Letter: Your cover letter should specifically address why you are a great fit for Lancaster University Conferences and Events. Mention your understanding of CRM systems and your ability to collaborate across teams, as highlighted in the job description.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial for the role of a CRM Manager.
How to prepare for a job interview at Lancaster University Conferences and Events+
✨Understand the CRM Landscape
Familiarise yourself with the latest trends and technologies in CRM systems. Be prepared to discuss how you can leverage these tools to enhance student recruitment and conversion activities at the university.
✨Showcase Your Collaborative Skills
This role requires working closely with various teams, including Admissions and Marketing. Prepare examples of past experiences where you've successfully collaborated with different stakeholders to achieve common goals.
✨Demonstrate Data Protection Awareness
Since adherence to GDPR is crucial, be ready to discuss your understanding of data protection regulations and how you have implemented them in previous roles. This will show your commitment to compliance and ethical practices.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and judgement in managing competing priorities. Think of specific scenarios from your past work where you had to make tough decisions and how you handled them.
