At a Glance
- Tasks: Enhance the University website's performance through SEO strategies and data-driven insights.
- Company: Join a diverse and inclusive community at the University of Lancashire.
- Benefits: Enjoy attractive leave, 24/7 online GP access, and continuous skill development.
- Other info: Be part of a thriving team committed to transforming lives and fostering inclusivity.
- Why this job: Make a real impact on education while advancing your career in digital marketing.
- Qualifications: Proven SEO experience, technical knowledge, and Level 3 qualification or equivalent.
The predicted salary is between 30000 - 40000 € per year.
When you work for the University of Lancashire, you’ll be part of a thriving community of talent that’s united in a common commitment to transform lives. We do this by delivering an outstanding educational experience and creating prosperity and opportunity in the communities we serve. Whatever your role, you’ll be playing a vital part in helping us achieve our vision.
About the role
Based within our Digital Marketing team, you’ll play a key role in enhancing the performance of the University website. Working closely with the Digital Marketing Manager and Web Content Manager, you’ll lead on SEO activity to increase organic traffic, improve search visibility, and optimise user journeys. You’ll use data, insight and testing to drive continuous improvement across the site and support wider digital campaigns.
About you
You’ll have proven experience in SEO with strong technical SEO knowledge and hands‑on experience using analytics tools such as Google Analytics and Search Console. You’re confident working with data, able to turn insight into clear recommendations, and understand how user journeys impact conversion. You’ll be a strong communicator, able to share insight effectively with colleagues and stakeholders, and demonstrate a commitment to collaborative working and continuous improvement. You will need to have a Level 3 qualification, such as A Levels or BTEC, or appropriate equivalent experiential learning, along with an SEO training certification.
What we can offer you
We have a fantastic package of rewards and lifestyle benefits – from an attractive annual leave entitlement to access to a comprehensive employee benefits platform which includes a 24/7 online GP. Our people are our most important asset. We’ll encourage you to make the most of your talents and continually develop your skills and knowledge. As well as realising your career ambitions, you’ll be making a positive difference to other people’s lives.
About us
We are proud to be a diverse, multicultural university. We are committed to building a truly inclusive culture where diversity is championed. Applications are particularly welcomed from individuals who will support the diversification within the University and support its development of a culture that is inclusive and welcoming to all. The University is committed to providing a safe environment to study, work and visit, protecting children, young people and adults at risk from harm and abuse. Our safeguarding policy and safer recruitment procedure outlines our approach, alongside other internal policies, procedures and guidance which can be found on our Safeguarding page.
Applicants applying for roles in regulated activity and that are listed as an exception under the Rehabilitation of Offenders Act 1974 will be required to disclose any spent and unspent convictions and undertake a Disclosure and Barring Service (DBS) Check at the appropriate level, the University will only ask an applicant to make an application for a DBS check if they are legally entitled to.
SEO Analyst in Preston employer: Lancashire
The University of Lancashire is an exceptional employer that fosters a vibrant and inclusive work culture, dedicated to transforming lives through education. As part of our Digital Marketing team, you will enjoy a comprehensive benefits package, including generous annual leave and access to a 24/7 online GP, while also having ample opportunities for professional growth and development. Join us in making a meaningful impact in the community and advancing your career in a supportive environment that values diversity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Analyst in Preston
✨Tip Number 1
Network like a pro! Reach out to current employees at the University of Lancashire on LinkedIn. A friendly message can go a long way in getting insider info and maybe even a referral.
✨Tip Number 2
Prepare for the interview by brushing up on your SEO knowledge. Be ready to discuss your experience with tools like Google Analytics and how you've used data to drive results. Show them you know your stuff!
✨Tip Number 3
Don’t just focus on your skills; highlight your collaborative spirit! The role emphasises teamwork, so share examples of how you've worked with others to achieve common goals in your previous roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the University of Lancashire community.
We think you need these skills to ace SEO Analyst in Preston
Some tips for your application 🫡
Show Off Your SEO Skills:Make sure to highlight your proven experience in SEO and any technical knowledge you have. We want to see how you've used analytics tools like Google Analytics and Search Console to drive results.
Data is Your Best Friend:When writing your application, don’t shy away from showcasing your ability to work with data. Share examples of how you've turned insights into actionable recommendations that improved user journeys.
Communicate Clearly:As a strong communicator, it’s important to convey your insights effectively. Use your application to demonstrate how you’ve collaborated with colleagues and stakeholders in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Lancashire
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, and how they improved organic traffic or search visibility. This will show that you’re not just familiar with SEO concepts but have hands-on experience.
✨Data is Your Best Friend
Since the role involves using analytics tools like Google Analytics and Search Console, be prepared to talk about how you've used data to drive decisions. Bring examples of insights you've gained from data analysis and how those insights led to actionable recommendations.
✨Communicate Clearly
As a strong communicator, you’ll need to share insights effectively with colleagues and stakeholders. Practice explaining complex SEO concepts in simple terms, as this will demonstrate your ability to collaborate and ensure everyone is on the same page.
✨Show Your Passion for Continuous Improvement
The University values continuous improvement, so come prepared with examples of how you've sought to enhance your skills or processes in previous roles. Discuss any SEO training certifications you have and how they’ve helped you stay ahead in the ever-evolving digital landscape.
