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For Companies At a Glance
- Tasks: Drive business growth by developing strategies and building strong relationships with major retail accounts.
- Company: Join a top 100 fastest growing, award-winning food manufacturing company in the UK.
- Benefits: Competitive salary, holiday buy-back scheme, life insurance, and support services.
- Why this job: Be part of an innovative team making a real impact in the FMCG sector.
- Qualifications: Experience in business development or sales, excellent communication, and analytical skills.
- Other info: Inclusive workplace valuing diversity; applications from all backgrounds are welcome.
The predicted salary is between 36000 - 60000 £ per year.
This is an amazing opportunity to join one of the top 100 fastest growing and multi award winning food manufacturing companies in the UK. Due to significant growth, Lancashire Farm Dairies are seeking an enthusiastic, confident, and tenacious Business Development Manager to join our rapidly expanding FMCG brand. In this role, you will be responsible for developing and implementing the commercial growth strategy for a portfolio of major retail accounts.
Your key tasks will include:
- Expanding distribution
- Increasing SKU count per customer
- Securing sales-driving agreements
- Ensuring the execution of all customer agreements
The ideal candidate will have time served experience in a commercially driven role within an FMCG, chilled food environment with experience dealing with major retailers. As Business Development Manager, you should excel at building strong business relationships and possess effective communication and influencing skills. You will take a highly commercial approach to product costing, account planning, margin management, and terms negotiation. Additionally, you should be skilled in data analysis, report creation, and presenting ideas and solutions in a creative and engaging manner.
Key Responsibilities and Accountabilities:
- Act as the primary point of contact for agreed accounts, building and maintaining strong, strategic relationships with Category Directors
- Proactively identify and convert new business opportunities within existing and new accounts to deliver against agreed new business and growth targets
- Maximise profitable sales by achieving and exceeding budgeted revenue and margin objectives
- Develop and expand relationships with new clients across the UK and Europe, driving sustainable growth and long-term profitability
- Build a strong pipeline of new leads, prospects, and market opportunities, ensuring the consistent development of profitable business
- Strengthen and grow customer relationships, ensuring retention, satisfaction, and incremental business opportunities
- Identify and secure additional growth within existing accounts through cross-selling, upselling, and range extensions
- Lead pricing and promotional strategies with customers to achieve agreed budgets and deliver commercial objectives
- Continuously review and optimise customer visit cycles to maximise efficiency and support acquisition of new accounts
- Conduct regular competitor analysis and benchmarking to identify market trends, risks, and opportunities
- Drive category and range growth by actively leading the introduction of new lines and business opportunities
- Support and execute retailer strategies and joint business plans, ensuring alignment with business objectives, profitability, and promotional activities
- Leverage and manage stakeholder relationships across multiple retailer functions to influence and deliver the business agenda
Qualifications:
- Proven experience in business development or sales roles, preferably within a related industry
- Excellent communication skills with the ability to engage effectively with stakeholders at all levels
- Demonstrated ability to think strategically while executing tactically in a fast-paced environment
- Strong analytical skills with a focus on data-driven decision-making
Benefits:
- Competitive Salary and Holidays
- Holiday Buy Back Scheme
- Life Insurance
- Membership to Grocery Aid Support Services
Join us as we strive for excellence in our field! If you are passionate about driving business success through innovative strategies and relationship-building, we would love to hear from you. Closing date for applications 20 January 2026. Lancashire Farm is an equal opportunities employer. We value diversity and are committed to creating an inclusive workplace where everyone is treated fairly. We welcome applications from all backgrounds.
Business Development Manager - FMCG in Rochdale employer: Lancashire Farm Dairies
Contact Detail:
Lancashire Farm Dairies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - FMCG in Rochdale
✨Network Like a Pro
Get out there and connect with people in the FMCG industry! Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with someone from the company, make sure to highlight your experience in business development and your knack for building strong relationships. Use specific examples to demonstrate how you've driven growth in previous roles.
✨Research, Research, Research
Before any interview or networking opportunity, do your homework on Lancashire Farm Dairies and their competitors. Knowing their products, market position, and recent news will help you stand out as someone who’s genuinely interested in the role.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It shows initiative and gives us a better chance to see your application. Plus, it’s a great way to stay updated on any new opportunities that pop up.
We think you need these skills to ace Business Development Manager - FMCG in Rochdale
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in FMCG and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your enthusiasm for the role and the company. Tell us why you're the perfect fit and how your skills can help drive our growth strategy.
Showcase Your Achievements: When detailing your experience, focus on quantifiable achievements. Did you increase sales or expand distribution? Numbers speak volumes, so let us know how you've made an impact in your previous roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Lancashire Farm Dairies
✨Know Your FMCG Inside Out
Before the interview, make sure you brush up on the latest trends in the FMCG sector, especially within chilled foods. Familiarise yourself with key players, market dynamics, and recent innovations. This will not only show your passion for the industry but also help you engage in meaningful conversations with the interviewers.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built and maintained relationships with major retailers in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses. Highlight specific instances where your communication and influencing skills led to successful outcomes.
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared with examples of how you've used data analysis to drive business decisions. Discuss any tools or software you’ve used for report creation and how your insights have positively impacted sales or strategy.
✨Demonstrate Your Strategic Thinking
Think about how you can contribute to the company's growth strategy. Prepare to discuss your approach to account planning, margin management, and pricing strategies. Show that you can think strategically while executing tactically, which is crucial for this role.
