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- Tasks: Drive business growth by developing strategies and building strong relationships with major retail accounts.
- Company: Join one of the UK's fastest-growing, award-winning food manufacturers.
- Benefits: Competitive salary, holiday buyback scheme, life insurance, and support services.
- Why this job: Be part of a dynamic team making a real impact in the FMCG sector.
- Qualifications: Experience in business development or sales, excellent communication skills, and strategic thinking.
- Other info: Inclusive workplace valuing diversity and offering excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
This is an amazing opportunity to join one of the top 100 fastest growing and multi award winning food manufacturing companies in the UK. Due to significant growth, Lancashire Farm Dairies are seeking an enthusiastic, confident, and tenacious Business Development Manager to join our rapidly expanding FMCG brand.
In this role, you will be responsible for developing and implementing the commercial growth strategy for a portfolio of major retail accounts. Your key tasks will include expanding distribution, increasing SKU count per customer, securing sales-driving agreements, and ensuring the execution of all customer agreements.
The ideal candidate will have time served experience in a commercially driven role within an FMCG, chilled food environment with experience dealing with major retailers. As Business Development Manager, you should excel at building strong business relationships and possess effective communication and influencing skills. You will take a highly commercial approach to product costing, account planning, margin management, and terms negotiation. Additionally, you should be skilled in data analysis, report creation, and presenting ideas and solutions in a creative and engaging manner.
Key Responsibilities and Accountabilities:- Act as the primary point of contact for agreed accounts, building and maintaining strong, strategic relationships with Category Directors.
- Proactively identify and convert new business opportunities within existing and new accounts to deliver against agreed new business and growth targets.
- Maximise profitable sales by achieving and exceeding budgeted revenue and margin objectives.
- Develop and expand relationships with new clients across the UK and Europe, driving sustainable growth and long-term profitability.
- Build a strong pipeline of new leads, prospects, and market opportunities, ensuring the consistent development of profitable business.
- Strengthen and grow customer relationships, ensuring retention, satisfaction, and incremental business opportunities.
- Identify and secure additional growth within existing accounts through cross-selling, upselling, and range extensions.
- Lead pricing and promotional strategies with customers to achieve agreed budgets and deliver commercial objectives.
- Continuously review and optimise customer visit cycles to maximise efficiency and support acquisition of new accounts.
- Conduct regular competitor analysis and benchmarking to identify market trends, risks, and opportunities.
- Drive category and range growth by actively leading the introduction of new lines and business opportunities.
- Support and execute retailer strategies and joint business plans, ensuring alignment with business objectives, profitability, and promotional activities.
- Leverage and manage stakeholder relationships across multiple retailer functions to influence and deliver the business agenda.
- Proven experience in business development or sales roles, preferably within related industry.
- Excellent communication skills with the ability to engage effectively with stakeholders at all levels.
- Demonstrated ability to think strategically while executing tactically in a fast-paced environment.
- Strong analytical skills with a focus on data-driven decision-making.
Benefits: Competitive Salary and Holidays, Holiday Buy Back Scheme, Life Insurance, Membership to Grocery Aid Support Services.
Join us as we strive for excellence in our field! If you are passionate about driving business success through innovative strategies and relationship-building, we would love to hear from you. Closing date for applications 20 January 2026.
Lancashire Farm is an equal opportunities employer. We value diversity and are committed to creating an inclusive workplace where everyone is treated fairly. We welcome applications from all backgrounds.
Business Development Manager - FMCG employer: Lancashire Farm Dairies
Contact Detail:
Lancashire Farm Dairies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - FMCG
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for those interviews! Research the company inside out, especially their growth strategies and recent achievements. Be ready to discuss how your experience aligns with their goals, and don’t forget to have some insightful questions prepared to show your interest.
✨Tip Number 3
Showcase your skills through real-life examples. When you get the chance to chat with hiring managers, share specific instances where you've driven growth or built strong relationships in previous roles. This will help them see you as the perfect fit for their team.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows your enthusiasm for the role and the company. Don’t miss out on this amazing opportunity to join a top player in the food manufacturing sector!
We think you need these skills to ace Business Development Manager - FMCG
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Manager. Highlight your experience in FMCG and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your enthusiasm for the role and how your skills match what we're looking for. Don’t forget to mention why you’re excited about joining one of the fastest-growing food companies in the UK!
Showcase Your Communication Skills: Since effective communication is key in this role, make sure your application reflects your ability to engage and influence. Use clear, concise language and don’t shy away from showing your personality – we love a bit of flair!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get your journey started!
How to prepare for a job interview at Lancashire Farm Dairies
✨Know Your FMCG Inside Out
Before the interview, make sure you brush up on your knowledge of the FMCG sector, especially chilled food. Understand current trends, key players, and market dynamics. This will not only help you answer questions confidently but also show your genuine interest in the industry.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built and maintained relationships with clients or stakeholders in previous roles. Be ready to discuss specific strategies you used to strengthen these connections, as this is crucial for a Business Development Manager.
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared with examples of how you've used data analysis to drive decisions in past positions. Discuss any tools or methods you’ve employed to analyse market trends or customer behaviour, as this will demonstrate your strategic thinking.
✨Practice Your Pitch
As you'll need to present ideas creatively, practice pitching a product or strategy relevant to the company. Focus on clarity, engagement, and how you can add value to their business. This will help you stand out and show that you can communicate effectively with potential clients.
