At a Glance
- Tasks: Lead engaging marketing and communications to promote skills and employment opportunities in Lancashire.
- Company: Join the Lancashire Skills and Employment Hub, a collaborative and supportive team.
- Benefits: Competitive salary, flexible working, and the chance to make a real impact.
- Other info: Dynamic role with opportunities for professional growth and community impact.
- Why this job: Shape the future of skills and employment while helping communities thrive.
- Qualifications: Strong writing skills, campaign experience, and ability to engage diverse audiences.
The predicted salary is between 40777 - 46142 £ per year.
Salary £40,777 – £46,142 per annum | Permanent, Full Time 37 hours per week | Flexible home/office working with some travel around the North West
Help shape the future of skills and employment across Lancashire. Are you a creative and driven communications professional who wants to make a real difference? Do you believe in the power of skills and employment to transform lives, businesses and communities?
About The Role
We’re looking for a proactive and talented Marketing and Communications Lead Officer to lead and deliver engaging communications that raise awareness of skills and employment opportunities across Lancashire. You’ll play a key role in promoting programmes that help residents and businesses thrive—ensuring people can access the support they need when they need it. Working closely with a wide range of partners, you’ll bring stories to life, showcase impact, and help build a stronger, more inclusive workforce.
What You’ll Be Doing
- Lead the development and delivery of marketing and communications plans
- Create compelling content across digital, social media, web, press and events
- Manage and grow the Hub’s online presence
- Work with partners to develop campaigns and share success stories
- Ensure all communications are clear, accessible and on brand
- Support stakeholder engagement, events and promotional activity
- Use data and insights to measure impact and continuously improve
About You
You’re an experienced communicator who can turn complex information into clear, engaging content for different audiences. You’re confident building relationships, managing multiple projects, and delivering high-quality work at pace.
Essential Skills And Experience
- Strong writing, editing and storytelling skills
- Experience delivering campaigns and communications plans
- Ability to create content across multiple channels
- Confidence working with a range of stakeholders and partners
- Experience using data and analytics to evaluate performance
- Excellent organisational and prioritisation skills
Desirable
- Experience in the public sector, skills, employment or economic development
- Professional qualification (e.g. CIM or CIPR)
About Us
The Lancashire Skills and Employment Hub is part of the Lancashire Combined County Authority. We work collaboratively with partners across the region to drive our four key themes: Future Workforce, Inclusive Workforce, Skilled and Productive Workforce, Social value. We’re a friendly, supportive team passionate about making a difference for Lancashire’s residents and businesses.
You will be required to provide a car for use in connection with the duties of this post and must be insured for business use. However, we may consider you if you cannot drive because of a disability.
Marketing and Communications Lead Officer | Lancashire Skills and Employment Hub in Burnley employer: Lancashire County Council
Join the Lancashire Skills and Employment Hub, where we are dedicated to transforming lives and communities through skills and employment initiatives. As a Marketing and Communications Lead Officer, you will thrive in a supportive and collaborative environment that values creativity and innovation, offering flexible working arrangements and opportunities for professional growth. With a focus on making a meaningful impact across Lancashire, you'll be part of a passionate team committed to building a stronger, more inclusive workforce.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Lead Officer | Lancashire Skills and Employment Hub in Burnley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lancashire County Council and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lancashire County Council are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lancashire County Council on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lancashire County Council. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Communications Lead Officer | Lancashire Skills and Employment Hub in Burnley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lancashire County Council. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lancashire County Council:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lancashire County Council’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lancashire County Council
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lancashire County Council will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lancashire County Council, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
