Marketing Executive

Care, made daily. Hometel is a term created and owned by Lamington Group. We design and operate hometels, combining practicality with feeling. It responds to how people actually travel and live. We recognise the importance of being properly looked after, with a team that pays attention to what guests actually need.

As the AI-driven Marketing Executive at Lamington Group, you will anchor our marketing team's technological thrust, brand consistency, and creative engine across all properties. This role involves taking ownership of our modern marketing toolkit, directing our creative output, and ensuring our brand shows up with sharp precision. Your work directly impacts how our brand is experienced, from AI-powered campaign efficiency to a consistent presence across social media, PR, and design.

You will drive our marketing rhythm by turning cutting-edge AI capabilities into practical initiatives for content ideation, campaign optimisation, guest insights, and reporting. You will partner with the Head of Marketing on AI priorities and collaborate with your Senior Marketing Executive colleague on digital campaigns, leading primarily by directing execution.

As the main contact for specialist social and PR agencies, you will set clear briefs, enforce brand guidelines, and hold partners to high standards. You will balance strategic briefing with hands-on design for day-to-day assets, managing freelance designers for larger projects while keeping tools, agencies, and internal teams moving in lockstep.

We hire based on five values: Use Instinct, Own It, Include All, Stay Curious, and Think Big. If three or more of these resonate with you, this is your kind of place.

On a good day, you might:

• Start the day reviewing AI tool outputs, agency campaign performance, and social engagement data.
• Lead our creative engine from the front, running pilot programs for AI-powered content ideation and campaign optimisation.
• Ensure brand excellence across all properties by auditing PR materials, social media calendars, and guest-facing collateral.
• Brief, support, and direct our specialist social and PR agencies throughout the week.
• Keep communication flowing seamlessly across teams.
• Notice and act on brand performance quickly, providing fast responses on social channels.
• Produce day-to-day design assets yourself and manage freelance designers on major projects.

Experience that fits the role includes:

• Proven marketing experience in social media, PR, communications, or account management.
• Confidence in managing external partners and setting sharp creative briefs.
• A reliable, methodical approach with a keen eye for visual design and brand voice.
• Strong communication and collaborative skills.
• An experimental, proactive mindset.
• Practical design skills using tools like Canva, Adobe, or AI design platforms.

What you get back includes:

• A supportive team culture focused on well-being and professional growth.
• Opportunities for internal development and progression.
• Structured onboarding and hands-on training.
• Additional annual leave that grows with length of service.
• Access to friends-and-family rates across our hometels and wider group properties.
• A competitive benefits package including pension contributions and wellbeing initiatives.

Lamington Group is an equal opportunities employer. We welcome applications from every background and are committed to making adjustments to the hiring process as needed.