At a Glance
- Tasks: Lead marketing strategy for a growing portfolio of unique hometels.
- Company: Join Lamington Group, a pioneer in the hometel concept.
- Benefits: Enjoy competitive pay, extra leave, and wellness initiatives.
- Other info: Be part of a supportive team focused on growth and innovation.
- Why this job: Shape brand stories and drive commercial success in a dynamic environment.
- Qualifications: Proven marketing leadership in hospitality or multi-site businesses.
The predicted salary is between 63000 - 77000 £ per year.
Care, made daily. Hometel is a term created and owned by Lamington Group. We design and operate hometels, combining practicality with feeling. It responds to how people actually travel and live. We also recognise the importance of the sense of being properly looked after. A team that pays attention to what guests actually need, not what a script tells us they should.
We are looking for people who care about the work in front of them and the people around them. If that sounds like you, keep reading.
THE ROLE
You lead marketing across Lamington Group’s portfolio, anchoring four properties today, with more in the pipeline, setting the strategic direction that builds our brands, drives revenue, and keeps every property's story compelling. This role isn't about managing from a back office; it’s about taking raw ownership of our commercial engine, directing our multi-property strategy, and ensuring our brand shows up with sharp, unhurried precision.
Your work directly drives our commercial growth and profitability, from setting the return on marketing investments to shaping our brand experience across digital, PR, and social channels. You build and lead a high-performing marketing team, giving them clear direction, modern tools, and the trust to do their best work, while staying close enough to the detail to coach, unblock, and step in when it matters. Guests and partners instantly recognise the standards, sharp voice, and commercial discipline you build.
Your day is active, diverse, and commercially grounded. You partner with the Head of Commercial to represent marketing at the executive table, translating data and creative instinct into actionable strategy. Driving team-wide AI adoption and digital transformation is a core mandate: you open the ad dashboards yourself, interrogate data, and push the team to use AI to work faster and smarter. In our agile, fast-paced environment, you maintain high standards for brand voice, manage digital media agencies, and hold your Marketing Executive (Content and Innovation) accountable for day-to-day execution.
This role offers the satisfaction of steering a fully autonomous, high-performing marketing ecosystem that fuels Lamington Group. You will sharpen your commercial capacity, strategic leadership, and people management within a culture built on straight talking and trust, the ultimate path for an established marketing leader who wants to lead by example.
WHO YOU ARE
Five things we hire for. These are the Lamington Group Values. We use them across every role in the Group, from Maintenance to Front of House to our Executive Leadership team. If three or more of these read like you on a good day, this is your kind of place.
- Use Instinct. You balance performance data with commercial intuition. You read market shifts early, tune into guest sentiment, and back your team to act on unmet needs and creative potential with care.
- Own It. You own the portfolio's commercial outcome and finish what you start. You are transparent about campaign performance, honest about what works and what doesn't, and take raw accountability for driving revenue across every property.
- Include All. You build trust quickly with agencies, property teams, and executive peers. You lead with open, honest communication, breaking down silos between departments to treat the entire portfolio as one aligned team.
- Stay Curious. You constantly interrogate the details. You ask why, explore new marketing technologies, open the ad dashboards yourself, and insist on understanding how our AI tools and systems work rather than managing from a distance.
- Think Big. You reject 'good enough' and look beyond quick fixes. You spot commercial patterns, push for AI-driven transformation, and bring ambitious strategies that elevate our brand presence across open and pipeline properties.
We don't hire just for years of corporate hotel experience. We can teach the portfolio nuances. We can't teach you how to lead with vision, inspire a team, or read a room.
WHAT YOU'LL DO
On a good day, you might… Start the day reviewing portfolio-wide campaign performance, P&L commercial data, and AI tool outputs, refining strategic priorities and setting clear direction for your team before morning briefings begin. Lead our department from the front, coaching your Senior Marketing Executive and Marketing Executive (Content and Innovation), unblocking workflow bottlenecks, and driving a modern, data-led team culture.
Ensure unhurried brand excellence across all four properties by personally reviewing high-stakes comms, PR moments, and creative output, making sure every guest touchpoint stays crisp, accurate, and completely on-brand. Direct our overarching portfolio strategy and annual marketing budget throughout the week, working closely with property leadership and revenue management to maximize return on investment across open and pipeline properties.
Keep communication and digital operations flowing seamlessly, jumping directly into Meta Ads Manager or Google Ads alongside your Senior Marketing Executive to co-build high-stakes campaigns and optimize paid media spend. Notice and act on performance quickly, personally setting the AI-first agenda across the team to eliminate manual work, while stepping in directly to handle crisis comms or major launch moments whenever senior leadership judgment is needed.
Stay one step ahead, establishing shared marketing technologies across the portfolio, tracking clear department metrics, and supporting the Head of Commercial at the senior table, translating creative instinct and data into actionable commercial strategy.
WHAT YOU'LL BRING
Experience that fits the role. Proven marketing leadership experience across hospitality, travel, or multi-site guest-facing businesses, with a track record of owning full portfolio budgets and driving clear commercial returns. Confidence in managing multi-channel digital strategies, including hands-on expertise in paid media (Meta Ads Manager, Google Ads), SEO/GEO, CRM, and marketing technology stack integration.
A reliable, methodical approach to people leadership and department building, establishing clear structures to mentor, develop, and hold a high-performing team accountable across shifting priorities. Strong communication and stakeholder management skills, with the ability to represent marketing at the senior leadership table, align with property-level teams, and manage digital agency relationships.
An experimental, proactive mindset as an AI adoption driver, someone who sets the AI agenda for the department, leads teams to embed AI workflows, and holds people accountable for measurable efficiency and ROI. Analytical literacy and agile adaptability, combined with the strategic vision to launch pipeline properties, interrogate performance metrics, and maintain brand excellence across an expanding hometel portfolio.
WHY YOU'LL LOVE WORKING HERE
What you get back. Team that means it. You’ll work alongside executive peers and a dedicated team who understand that commercial performance, cutting-edge AI adoption, and a thriving brand culture are collective efforts. Heads of Department are vital pillars of our growth engine, backed by present, hands-on executive leadership offering regular check-ins focused on your well-being, strategic vision, and professional development.
Growth that's real. We prioritise internal development and strategic progression. Whether your path leads toward commercial director roles, executive leadership, or guiding expansion across Lamington Group's growing portfolio, we want to help you build a lasting career.
Learning, built in. You’ll receive structured executive onboarding to hit the ground running from day one. You’ll lead group-wide AI digital transformation, direct multi-site expansion strategies, and gain valuable experience steering full portfolio commercial strategy, marketing technology infrastructure, and high-performing team management that stays with you.
Time off that respects you. We know life exists outside of work. Additional annual leave that grows with length of service, company benefits, two paid volunteer days each year, and a Company Sick Pay Scheme, in addition to time to recharge. All part of creating a sustainable working environment.
Stay with us, on us. Access friends-and-family rates across our hometels and wider group properties. Experience the spaces you help create and see the brand through a guest’s eyes. And have one free stay per year, on us!
The day-to-day. Competitive benefits package including pension contributions, team support, wellbeing initiatives, Cycle to work scheme and use of gym facilities in our hotels, and the everyday essentials that help make work feel rewarding, not just routine.
WE CLOSE THE LOOP
Every applicant hears back from us, yes or no. We don't ghost.
FOR EVERYONE
A note on inclusion. Lamington Group are an equal opportunities employer. We hire based on attitude and ability. We welcome applications from every background, regardless of age, race, ethnicity, gender, sexual orientation, disability, religion or belief. If you need any adjustments to take part in our hiring process, tell us when you apply. We’ll work with you.
READY? Apply now.
Head of Marketing in London employer: Lamington Group
At Lamington Group, we pride ourselves on being an exceptional employer, offering a dynamic work environment where your contributions directly enhance guest experiences. Our commitment to employee growth is evident through ongoing training and development opportunities, while our collaborative culture fosters teamwork and innovation. Located in vibrant areas, we provide unique advantages such as flexible working arrangements and a strong focus on work-life balance, making us an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lamington Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lamington Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lamington Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lamington Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lamington Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lamington Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lamington Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lamington Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lamington Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lamington Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
