At a Glance
- Tasks: Lead marketing strategy for Lamington Group's hometels, driving brand growth and revenue.
- Company: Join a forward-thinking hospitality group that values care and innovation.
- Benefits: Enjoy competitive pay, extra leave, wellness initiatives, and friends-and-family rates.
- Other info: Embrace a culture of growth, learning, and inclusivity.
- Why this job: Make a real impact in a dynamic environment while leading a high-performing team.
- Qualifications: Proven marketing leadership in hospitality with strong digital strategy skills.
Lamington Group designs and operates hometels, combining practicality with feeling. We recognise the importance of being properly looked after, paying attention to what guests actually need.
THE ROLE
You will lead marketing across Lamington Group’s portfolio, setting the strategic direction that builds our brands, drives revenue, and keeps every property's story compelling. This role involves taking ownership of our commercial engine, directing our multi-property strategy, and ensuring our brand shows up with precision. Your work directly drives our commercial growth and profitability, from setting the return on marketing investments to shaping our brand experience across digital, PR, and social channels.
You will build and lead a high-performing marketing team, providing clear direction, modern tools, and the trust to do their best work. You will partner with the Head of Commercial to represent marketing at the executive table, translating data and creative instinct into actionable strategy. Driving team-wide AI adoption and digital transformation is a core mandate.
WHO YOU ARE
We hire based on five values:
- Use Instinct: Balance performance data with commercial intuition.
- Own It: Take accountability for the portfolio's commercial outcome.
- Include All: Build trust quickly with agencies and property teams.
- Stay Curious: Constantly interrogate details and explore new marketing technologies.
- Think Big: Look beyond quick fixes and push for ambitious strategies.
We value leadership qualities over years of corporate hotel experience.
WHAT YOU'LL DO
On a good day, you might:
- Review portfolio-wide campaign performance and set clear direction for your team.
- Lead the department, coaching your team and driving a data-led culture.
- Ensure brand excellence across all properties by reviewing high-stakes communications.
- Direct the overarching portfolio strategy and annual marketing budget.
- Keep communication and digital operations flowing seamlessly.
- Establish shared marketing technologies and track department metrics.
WHAT YOU'LL BRING
Experience that fits the role includes:
- Proven marketing leadership experience across hospitality or multi-site businesses.
- Confidence in managing multi-channel digital strategies.
- A reliable approach to people leadership and department building.
- Strong communication and stakeholder management skills.
- An experimental mindset as an AI adoption driver.
- Analytical literacy and strategic vision.
WHY YOU'LL LOVE WORKING HERE
We offer a supportive team environment, prioritise internal development, and provide structured onboarding. Enjoy additional annual leave, company benefits, and access to friends-and-family rates across our hometels.
WE CLOSE THE LOOP
Every applicant hears back from us, yes or no. We don't ghost.
FOR EVERYONE
Lamington Group is an equal opportunities employer. We welcome applications from every background and are committed to making adjustments for the hiring process if needed.
Head of Marketing employer: Lamington Group
At Lamington Group, we pride ourselves on being an exceptional employer, offering a dynamic work environment where your contributions directly enhance guest experiences. Our commitment to employee growth is evident through ongoing training and development opportunities, while our collaborative culture fosters teamwork and innovation. Located in vibrant areas, we provide unique advantages such as flexible working arrangements and a strong focus on work-life balance, making us an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lamington Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lamington Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lamington Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lamington Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lamington Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lamington Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lamington Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lamington Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lamington Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lamington Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
