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- Tasks: Lead sales strategies and build relationships in the hospitality sector.
- Company: Join Lamington Group, a pioneering B-Corp in sustainable hospitality.
- Benefits: Enjoy hybrid working, competitive salary, discounts, and personal development opportunities.
- Why this job: Be part of a mission-driven team redefining sustainable hospitality with innovative tech.
- Qualifications: Experience in hospitality sales and familiarity with AI and CRM tools required.
- Other info: Opportunity to make a real impact on sustainability in the industry.
Lamington Group is a pioneering property and hospitality company, best known for its room2 hometel brand, and its commitment to net zero. The company also operates a range of co-working concepts (MissionWorks); Serviced Apartments (Lamington Serviced Apartments) and real-estate interests. As a certified B-Corp, we are committed to operating in a way that benefits people, places and planet.
With 500+ operational keys and a target pipeline of 5,000+ across the UK, Lamington is expanding into key regional cities across the UK. We focus on long-term value creation, place-making, and working with like-minded stakeholders to redefine sustainable hospitality.
Purpose of the Role: This high profile role will deliver sales revenues across Lamington Group's London portfolio. The Cluster Sales Manager will be a dynamic, business development-focused, AI-literate & values-aligned sales manager with experience in corporate and agency hotel sales. The Cluster Sales Manager will be critical to the wider commercial function and instrumental in expanding the B2B funnel, broadening B2B demand delivery, using intelligent sales technology to maximise sales value, unlock new markets, and drive revenue growth.
Key Responsibilities
- People
- Shape new business development strategies for business-critical market segments, that deliver mutually beneficial relationships, including: Serviced Apartment Booking Agents (SABAs), Business Travel Agents (BTAs), Groups & Entertainment Agents, Corporate Accounts & SMEs, ensuring mutually beneficial relationships.
- Build and maintain relationships with corporate and agency clients, aligned with Lamington Group's sustainable brand proposition.
- Be involved in contract negotiations / RFP process for corporate clients, group business, and travel agencies.
- Expand direct business mix and reduce long-term reliance on intermediaries.
- Places
- Identify and deliver business development opportunities for all room2 locations, with a focus on existing and future expansion sites in London.
- Execute a comprehensive sales strategy across transient, mid-stay, and extended-stay segments.
- Lead the creation of asset-level B2B and local sales plans to meet business targets for specific locations.
- Planet
- Drive partnerships with B-Corp & ESG-aligned corporate clients that share like-minded values and business approaches, focusing on sustainability.
- Focusing on key industry verticals that present high-value for the hybrid hospitality category with an emphasis on sustainable practices.
- Leverage prospecting tools/Salesforce-based CRM/SFA and data-driven insight to support new client acquisition through prospecting.
- Use AI-based prospecting and pipeline tools to fuel commercial growth in an efficient and sustainable manner.
- Enable automation and smart segmentation using Sales CRM platforms to expand reach and improve conversion, reducing environmental impact through efficiency.
- Champion tech adoption across the sales team, embedding AI and automation into daily sales operations for sustainable practices.
- Conduct regular competitive & opportunity analyses to understand potential sales growth opportunities in a sustainable manner.
Skills & Qualities
- Experience in fast-growth and mission-led environments.
- Understands AI, CRM and automation tools.
- Proactively anticipates issues and addresses them without prompting.
- Uses data to inform decisions, prioritise pipelining and articulate revenue impact.
- Keeps stakeholders informed with transparency and structure.
- Remains composed under pressure; sustains drive during challenges.
- Champions client value at every stage of the sales process.
- Is a natural evangelist for sustainable and ethical business practices.
- Business development within hospitality, travel, hybrid living, serviced apartments or extended-stay sectors.
- Track record of growing revenue and client relationships in B2B and leisure segments.
- Strong familiarity with UK and European travel buyer ecosystems.
- Comfortable presenting to corporate stakeholders.
- Experience with new hotel opening and wider geographical markets.
What's in it for you?
- Competitive salary and discretionary bonus scheme.
- Hybrid working post-probation.
- 1 free night stay annually at our properties, with generous employee discounts thereafter.
- Pension scheme.
- Loyalty rewards and referral bonuses.
- Company sick pay scheme.
- 2 paid volunteer days per year and annual fundraisers.
- Additional annual leave with length of service.
- Cycle to work scheme and use of gym facilities in our hotels.
- Access to activity workshops and an Employee Assistance Programme.
- Regular social activities.
- Personal development programmes and growth opportunities.
Click Apply: And help us shape the future of hospitality! Join our team of innovators and pioneers at Lamington Group.
Cluster Sales Manager employer: Lamington Group
Contact Detail:
Lamington Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cluster Sales Manager
✨Tip Number 1
Familiarise yourself with the latest trends in sustainable hospitality and AI technologies. Being well-versed in these areas will not only help you stand out but also demonstrate your alignment with Lamington Group's values.
✨Tip Number 2
Network within the hospitality and travel sectors, especially focusing on B-Corp and ESG-aligned companies. Building relationships with like-minded professionals can open doors to opportunities and insights that are crucial for a Cluster Sales Manager role.
✨Tip Number 3
Prepare to discuss your experience with CRM and automation tools during interviews. Highlight specific examples of how you've used these technologies to drive sales growth and improve client relationships in previous roles.
✨Tip Number 4
Stay updated on the competitive landscape of the hospitality industry. Understanding your competitors' strategies and market positioning will enable you to articulate how you can contribute to Lamington Group's growth effectively.
We think you need these skills to ace Cluster Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly in the hospitality or property sectors. Emphasise your familiarity with AI and CRM tools, as well as any achievements in business development.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainable practices and how they align with Lamington Group's values. Mention specific examples of how you've successfully built client relationships and driven revenue growth in previous roles.
Showcase Your Skills: Highlight your ability to use data-driven insights and technology in sales strategies. Discuss your experience with contract negotiations and how you’ve successfully expanded business opportunities in past positions.
Research the Company: Familiarise yourself with Lamington Group’s mission, values, and recent developments. This will help you tailor your application and demonstrate your genuine interest in contributing to their goals.
How to prepare for a job interview at Lamington Group
✨Understand the Company Values
Before your interview, make sure you understand Lamington Group's commitment to sustainability and their B-Corp certification. Be prepared to discuss how your values align with theirs and how you can contribute to their mission of redefining sustainable hospitality.
✨Showcase Your Sales Experience
Highlight your previous experience in corporate and agency hotel sales. Be ready to provide specific examples of how you've successfully developed business relationships and driven revenue growth in similar roles.
✨Familiarise Yourself with AI and CRM Tools
Since the role requires an understanding of AI and CRM tools, brush up on your knowledge of these technologies. Be prepared to discuss how you've used data-driven insights and automation in your past roles to enhance sales processes.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to handle pressure. Think of examples where you've proactively addressed challenges in sales or client relationships, demonstrating your composure and strategic thinking.
