At a Glance
- Tasks: Lead marketing strategies to boost brand awareness and user growth in the UK.
- Company: Join Lalamove, a tech company revolutionising delivery services worldwide.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career advancement.
- Other info: Be part of a diverse team with a start-up spirit and global reach.
- Why this job: Make a real impact in a fast-paced, innovative company focused on community connection.
- Qualifications: 6+ years in marketing, data-driven mindset, and experience in tech preferred.
The predicted salary is between 60000 - 80000 £ per year.
This job is brought to you by the UK's leading over-50s age inclusive jobs board. At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world's delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, Middle East, Europe and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!
We are now seeking a high-caliber Marketing Manager based in London. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove founding team in the UK, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence.
What you’ll do:
- Responsible for the marketing success in the UK across full funnels.
- Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of orders, cost control (e.g. CAC) etc.
- Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned.
- Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.
- Derive actionable insights from marketing and product data and take prompt actions in optimization growth hacking through constant testing to uncover new marketing opportunities.
- Oversee and grow the marketing team department, constantly identifying revenue and partnership opportunities.
- Collaborate with Functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required.
Requirements:
- 6+ years of working experience and a proven track record of success.
- Prior experience in a marketing-related role in a tech company is a plus.
- Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization.
- Proficient with marketing technology tools and able to turn marketing data into actionable insights.
- Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing related roles would be highly preferred.
- Organised, meticulous, results-oriented, able to work under pressure and tight deadlines. Able to multitask and prioritise tasks in a fast-moving environment.
- Team-player with start-up spirit and able to fit in a diversified and dynamic working environment.
- Excellent command in written and spoken English.
Marketing Manager in London employer: Lalamove
At Lalamove, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a Content Marketing Executive in London, you will enjoy the benefits of hybrid working, professional development opportunities, and the chance to make a tangible impact in local communities through innovative marketing strategies. Join us in our mission to revolutionise delivery logistics while collaborating with a passionate team dedicated to excellence and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lalamove and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lalamove are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lalamove on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lalamove. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lalamove. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lalamove:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lalamove’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lalamove
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lalamove will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lalamove, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
