At a Glance
- Tasks: Drive user acquisition through innovative online advertising and data-driven marketing strategies.
- Company: Join Lalamove, a fast-growing tech company revolutionising delivery logistics worldwide.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and problem-solving.
- Why this job: Make a real impact in local communities while honing your digital marketing skills.
- Qualifications: 3+ years in digital marketing, expertise in Google Ads and social media platforms.
The predicted salary is between 40000 - 50000 £ per year.
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world's delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, Middle East, Europe and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!
We are currently looking for a talented and driven Performance Marketing Executive to join our team in London. As we expand our presence and capabilities in London, it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our UK market.
What we seek:
- Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget.
- Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis.
- Expert in Google Ads & Paid Social: Have hands‐on executional experience in managing Google Ads, Facebook Ads, other paid social platforms.
- Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
- Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers.
- User Empathy: To be able think from a perspective of a user or a driver & build user journeys which are seamless.
- High autonomy: Self‐organized, passionate with a can‐do attitude and own end‐to‐end projects. Performs other duties that may be assigned by management from time to time.
What You'll Need:
- A minimum of 3 years experience in digital marketing for e-commerce or tech industry.
- Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC).
- A strong understanding of ad formats in Google.
- Experience in setting up remarketing/retargeting ads.
- Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing.
- Experience in running A/B testing.
- Experience in collecting and analyzing data.
- The ability to source information and learn on the fly.
- An analytical and critical thinking mindset.
- Independence, drive, and ability to work in a team.
- Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools.
- An ability to multitask and perform under tight deadlines.
- Good command of English.
Digital Marketing Executive in London employer: Lalamove
At Lalamove, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a Content Marketing Executive in London, you will enjoy the benefits of hybrid working, professional development opportunities, and the chance to make a tangible impact in local communities through innovative marketing strategies. Join us in our mission to revolutionise delivery logistics while collaborating with a passionate team dedicated to excellence and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best digital marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Lalamove and understanding their mission. Tailor your answers to show how your experience aligns with their goals, especially in user acquisition and performance marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Lalamove.
We think you need these skills to ace Digital Marketing Executive in London
Some tips for your application 🫡
Show Your Passion for Performance Marketing:When writing your application, let your enthusiasm for performance marketing shine through! Share specific examples of how you've driven user acquisition in the past and what tools you used. We love seeing candidates who are genuinely excited about making an impact.
Be Data-Driven:Since we’re all about using data to make informed decisions, make sure to highlight your experience with analytics tools. Talk about how you've used data to optimise campaigns and hit KPIs. This will show us that you understand the importance of being data-driven in digital marketing.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so make it personal and relevant.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our community at Lalamove!
How to prepare for a job interview at Lalamove
✨Know Your Numbers
Before the interview, brush up on key performance metrics relevant to digital marketing. Be ready to discuss your past experiences with KPIs like Cost Per Acquisition and Customer Leads. Showing that you can speak the language of data will impress them!
✨Showcase Your Campaigns
Prepare a portfolio of successful campaigns you've managed, especially those involving Google Ads and Facebook Ads. Highlight your role in these projects and the results achieved. This will demonstrate your hands-on experience and problem-solving skills.
✨Embrace the Test & Learn Mentality
Be ready to discuss how you've implemented A/B testing in your previous roles. Share specific examples of what you tested, the outcomes, and how you adapted your strategies based on the results. This shows you're proactive and open to learning.
✨Understand User Empathy
Think about how you can relate to both drivers and customers. Prepare to discuss how you would create user journeys that are seamless and effective. This will show that you not only understand the technical side but also care about the user experience.
