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- Tasks: Lead marketing and e-commerce strategies for a luxury fashion brand, driving online growth and brand storytelling.
- Company: Join a founder-led British luxury fashion house with a focus on craftsmanship and exclusivity.
- Benefits: Competitive salary, performance bonuses, private healthcare, and direct partnership with the Founder.
- Why this job: Shape the future of luxury fashion while making a real impact in a dynamic environment.
- Qualifications: 5-8+ years in luxury e-commerce and digital marketing with proven success in revenue growth.
- Other info: Be part of a close-knit, high-performance team driving international expansion.
The predicted salary is between 36000 - 60000 £ per year.
This is a career-defining leadership opportunity within a founder-led British luxury fashion house. We are seeking a commercially formidable yet creatively instinctive Senior Marketing & E-commerce Manager to oversee all marketing functions both on and offline, build brand awareness, elevate brand storytelling and take full ownership of global online performance. Reporting directly to the Founder & CEO, you will hold end-to-end accountability for e-commerce revenue and digital marketing strategy, while acting as a true custodian of the brand’s creative integrity — ensuring every touchpoint reflects the exclusivity, craftsmanship and refinement synonymous with Lalage Beaumont.
This role is designed for a leader who sees commercial growth and creative excellence not as opposing forces, but as mutually reinforcing disciplines. You will thrive here if you are entrepreneurial, brand-first and want to take real ownership of meaningful growth within a luxury fashion environment.
What's in it for you
- Competitive salary with performance-based bonus and private healthcare.
- Direct strategic partnership with the Founder.
- The opportunity to be the architect of the next phase of digital and international expansion for a specialist luxury house, working within a close-knit, high-performance team.
Key Responsibilities
- Working with an experienced external digital consultant, drive profitable online growth, owning the e-commerce P&L and global trading calendar across launches, capsule collections, and seasonal campaigns.
- Elevate on-site merchandising to reflect luxury retail standards.
- Optimise conversion, AOV, and sell-through while safeguarding brand equity.
- Collaborate on stock flow, exclusivity strategies, and limited editions.
- Oversee SEO, paid media, affiliates, organic social media and performance marketing with clear ROI accountability.
- Lead CRM strategy including segmentation, automation, clienteling journeys, and retention initiatives.
- Create effective personalised newsletters with clear call to action.
Brand & Creative Marketing
- Shape and safeguard the brand’s digital expression and storytelling across all channels both online and offline.
- Lead campaigns, product launches and in-store events.
- Ensure cohesive visual and tone of voice identity across shoots, lookbooks, layouts, digital assets, window displays and in-store VM.
- Working with external PR, develop influencer, ambassador, and luxury partnership initiatives aligned with brand positioning.
Website & Customer Experience
- Ensure seamless website management and a premium global customer experience.
- Partner with agencies and developers on CRO, UX enhancements, and bespoke luxury features.
- Maintain mobile optimisation and high-end service standards.
Experience & Expertise
- 5–8+ years’ experience in luxury or premium fashion e-commerce and digital marketing.
- Demonstrated success in scaling online revenue within a luxury environment.
- Experience managing performance marketing budgets with measurable ROI.
- Strong understanding of omnichannel luxury retail dynamics.
- Advanced knowledge of paid media platforms (Google, Meta, TikTok).
- Strong analytical capability (GA4, Shopify or equivalent platforms).
- Proven CRM, retention and clienteling expertise.
- SEO and content strategy experience within a premium context.
Personal Attributes
- Highly entrepreneurial with a strong sense of ownership.
- Commercially astute with refined brand judgement.
- Detail-oriented with exceptional aesthetic sensitivity.
- Confident operating in a founder-led, fast-moving environment.
- Strategic thinker with hands-on execution capability.
- Clear communicator with natural leadership presence.
Success Measures
- Online revenue and margin growth.
- Improvement in conversion rate and AOV.
- Retention and repeat purchase growth.
- CRM revenue contribution.
About Lalage Beaumont
Lalage Beaumont is a British luxury fashion house established over 20 years ago, recognised for timeless design, refined craftsmanship and exceptional client service. With two London boutiques, an international franchise presence and wholesale partnerships with leading global retailers, the brand is entering its next phase of strategic growth — expanding both digitally and internationally.
Senior Marketing & E-commerce Manager employer: Lalage Beaumont
Contact Detail:
Lalage Beaumont Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing & E-commerce Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements in e-commerce and marketing. This is your chance to shine and demonstrate your creative flair.
✨Tip Number 3
Prepare for interviews by researching the brand inside out. Understand their values, products, and market position. This will help you align your vision with theirs and show you're the perfect fit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Lalage Beaumont.
We think you need these skills to ace Senior Marketing & E-commerce Manager
Some tips for your application 🫡
Show Your Passion for Luxury Fashion: When writing your application, let your love for luxury fashion shine through! We want to see how your experience aligns with our brand's ethos and how you can contribute to elevating our storytelling.
Be Specific About Your Achievements: Don’t just list your responsibilities; highlight your successes! Use numbers and examples to showcase how you've driven online revenue or improved conversion rates in previous roles. We love a good success story!
Tailor Your Application: Make sure to customise your application for this role. Reflect on the key responsibilities and personal attributes mentioned in the job description, and demonstrate how you embody them. We appreciate a thoughtful approach!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Lalage Beaumont
✨Know the Brand Inside Out
Before your interview, dive deep into Lalage Beaumont's history, values, and product offerings. Understand their unique selling points and how they position themselves in the luxury market. This knowledge will not only impress but also help you align your answers with their brand ethos.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of how you've successfully blended creativity with commercial growth in previous roles. Think about campaigns you've led that elevated brand storytelling or improved online performance, and be ready to share metrics that demonstrate your impact.
✨Demonstrate Analytical Skills
Given the emphasis on e-commerce revenue and digital marketing strategy, be prepared to talk about your experience with analytics tools like Google Analytics or Shopify. Share how you've used data to drive decisions, optimise conversion rates, and enhance customer experiences.
✨Emphasise Leadership and Collaboration
This role requires a strong leader who can work closely with various teams. Prepare examples that highlight your leadership style and how you've successfully collaborated with others, especially in fast-paced environments. Show them you're not just a manager, but a true team player who can inspire and drive results.