At a Glance
- Tasks: Lead marketing and e-commerce strategies for a luxury fashion brand.
- Company: A prestigious British luxury fashion house with a founder-led vision.
- Benefits: Competitive salary, performance bonuses, and private healthcare.
- Other info: Join a high-performance team and work directly with the Founder.
- Why this job: Shape the future of luxury fashion and drive digital growth.
- Qualifications: 5-8+ years in luxury e-commerce and digital marketing.
The predicted salary is between 72000 - 108000 € per year.
This is a career-defining leadership opportunity within a founder-led specialist British luxury fashion house. We are seeking a commercially formidable yet creatively instinctive Senior Marketing & E-commerce Manager to accelerate digital growth, elevate brand storytelling, and take full ownership of global online performance. Reporting directly to the Founder & CEO, you will hold end-to-end accountability for all marketing activities, including e-commerce revenue and digital marketing strategy, ensuring every touchpoint reflects the exclusivity, craftsmanship and refinement synonymous with Lalage Beaumont. You will thrive here if you are entrepreneurial, brand-first and want to take real ownership of meaningful growth within a luxury fashion environment.
What's in it for you:
- Competitive salary with performance-based bonus and private healthcare.
- Direct strategic partnership with the Founder.
- The opportunity to be the architect of the next phase of digital and international expansion for a specialist luxury house, working within a close-knit, high-performance team.
Key Responsibilities:
- E-commerce & Digital Trading Strategy: Drive profitable online growth, owning the e-commerce P&L and global trading calendar across launches, capsule collections, and seasonal campaigns. Elevate on-site merchandising to reflect luxury retail standards. Optimise conversion, AOV, and sell-through while safeguarding brand equity. Oversee SEO, paid media, affiliates, and performance marketing with clear ROI accountability. Lead CRM strategy including segmentation, automation, clienteling journeys, and retention initiatives.
- Brand & Creative Marketing: Shape and safeguard the brand's digital expression and storytelling across all channels both online and offline. Lead campaigns, product launches and in-store events. Ensure cohesive visual and tone of voice identity across shoots, lookbooks, layouts, digital assets, window displays and instore VM. Work with external PR to develop influencer, ambassador, and luxury partnership initiatives aligned with brand positioning.
Experience & Expertise:
- 5-8+ years' experience in luxury or premium fashion e-commerce and digital marketing.
- Demonstrated success in scaling online revenue within a luxury environment.
Head of Marketing and E-commerce employer: Lalage Beaumont
Lalage Beaumont is an exceptional employer, offering a unique opportunity to lead marketing and e-commerce within a prestigious British luxury fashion house. With a competitive salary, performance-based bonuses, and private healthcare, employees benefit from a close-knit, high-performance culture that fosters creativity and entrepreneurial spirit. This role not only allows for direct collaboration with the Founder but also positions you as a key architect in driving the brand's digital and international expansion, making it a truly rewarding environment for those passionate about luxury fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing and E-commerce
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend events related to luxury fashion. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Showcase your creativity! When you get the chance to meet potential employers, bring along a portfolio or examples of your past campaigns. We want to see how you’ve elevated brands and driven growth in the digital space.
✨Tip Number 3
Prepare for interviews by researching the brand inside out. Understand their values, recent campaigns, and market position. We need to demonstrate that you’re not just a fit for the role, but also a perfect match for the brand’s ethos.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and genuinely interested in joining our team.
We think you need these skills to ace Head of Marketing and E-commerce
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is a perfect match for the role. Highlight your experience in luxury fashion e-commerce and digital marketing, showcasing any successes you've had in scaling online revenue. We want to see how you can bring that expertise to our team!
Showcase Your Creativity:This role is all about brand storytelling and creative marketing. Don’t just list your responsibilities; share specific examples of campaigns or projects where you’ve made a real impact. Let us see your entrepreneurial spirit shine through!
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured applications that get straight to the heart of your achievements and skills. Remember, we’re looking for someone who can communicate effectively across all channels!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to be part of our team!
How to prepare for a job interview at Lalage Beaumont
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand what makes Lalage Beaumont unique in the luxury fashion space. This knowledge will not only impress but also help you align your vision with theirs.
✨Showcase Your Digital Savvy
Prepare to discuss specific examples of how you've driven e-commerce growth in previous roles. Be ready to talk about your experience with SEO, paid media, and CRM strategies. Highlight any successful campaigns you've led that reflect a strong ROI.
✨Demonstrate Creative Leadership
Think of ways you can elevate the brand's storytelling and visual identity. Bring ideas to the table about potential campaigns or collaborations that resonate with luxury consumers. Show them you're not just a marketer, but a creative leader who can shape their brand's future.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's direction and challenges. Inquire about their vision for digital expansion or how they measure success in e-commerce. This demonstrates your strategic thinking and genuine interest in the role.
