Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing and e-commerce strategies to drive luxury brand growth.
- Company: Join a prestigious British luxury fashion house with a founder-led vision.
- Benefits: Competitive salary, performance bonuses, and private healthcare.
- Why this job: Be the architect of digital expansion in a high-performance team.
- Qualifications: 5-8+ years in luxury e-commerce and digital marketing required.
- Other info: Opportunity for significant impact in a fast-paced, creative environment.
The predicted salary is between 43200 - 72000 £ per year.
This is a career-defining leadership opportunity within a founder-led specialist British luxury fashion house. We are seeking a commercially formidable yet creatively instinctive Senior Marketing & E-commerce Manager to accelerate digital growth, elevate brand storytelling, and take full ownership of global online performance. Reporting directly to the Founder & CEO, you will hold end-to-end accountability for all marketing activities, including e-commerce revenue and digital marketing strategy, ensuring every touchpoint reflects the exclusivity, craftsmanship and refinement synonymous with Lalage Beaumont. You will thrive here if you are entrepreneurial, brand-first and want to take real ownership of meaningful growth within a luxury fashion environment.
What's in it for you:
- Competitive salary with performance-based bonus and private healthcare.
- Direct strategic partnership with the Founder.
- The opportunity to be the architect of the next phase of digital and international expansion for a specialist luxury house, working within a close-knit, high-performance team.
Key Responsibilities:
- E-commerce & Digital Trading Strategy: Drive profitable online growth, owning the e-commerce P&L and global trading calendar across launches, capsule collections, and seasonal campaigns. Elevate on-site merchandising to reflect luxury retail standards. Optimise conversion, AOV, and sell-through while safeguarding brand equity. Oversee SEO, paid media, affiliates, and performance marketing with clear ROI accountability. Lead CRM strategy including segmentation, automation, clienteling journeys, and retention initiatives.
- Brand & Creative Marketing: Shape and safeguard the brand's digital expression and storytelling across all channels both online and offline. Lead campaigns, product launches and in-store events. Ensure cohesive visual and tone of voice identity across shoots, lookbooks, layouts, digital assets, window displays and in-store VM. Work with external PR to develop influencer, ambassador, and luxury partnership initiatives aligned with brand positioning.
Experience & Expertise:
- 5-8+ years' experience in luxury or premium fashion e-commerce and digital marketing.
- Demonstrated success in scaling online revenue within a luxury environment.
- Strong understanding of omnichannel luxury retail dynamics.
- Advanced knowledge of paid media platforms (Google, Meta, TikTok).
- Strong analytical capability (GA4, Shopify or equivalent platforms).
- Proven CRM, retention and clienteling expertise.
- SEO and content strategy experience within a premium context.
- UX/CRO optimisation experience.
Personal Attributes:
- Commercially astute with refined brand judgement.
- Detail-oriented with exceptional aesthetic sensitivity.
- Confident operating in a founder-led, fast-moving environment.
- Strategic thinker with hands-on execution capability.
- Clear communicator with natural leadership presence.
Success Measures:
- Online revenue and margin growth.
- Improvement in conversion rate and AOV.
- Customer acquisition efficiency.
- Retention and repeat purchase growth.
- CRM revenue contribution.
- Increased international awareness of brand through storytelling.
About Lalage Beaumont: Lalage Beaumont is a British luxury fashion house established over 20 years ago, recognised for timeless design, refined craftsmanship and exceptional client service. With two London boutiques, an international franchise presence and wholesale partnerships with leading global retailers, the brand is entering its next phase of strategic growth - expanding both digitally and internationally.
Head of Marketing and E-commerce in City of London employer: Lalage Beaumont
Contact Detail:
Lalage Beaumont Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and E-commerce in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the luxury fashion industry, especially those who work at Lalage Beaumont or similar brands. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might help you get your foot in the door!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring your ideas to the table. Think about how you can elevate their brand storytelling or improve their e-commerce strategy. This will show them you’re not just another candidate; you’re someone who can drive real growth.
✨Tip Number 3
Prepare for interviews by researching the brand inside out. Understand their values, their market position, and their recent campaigns. This will help you tailor your responses and demonstrate that you’re genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about wanting to join the team at Lalage Beaumont. Let’s make this happen together!
We think you need these skills to ace Head of Marketing and E-commerce in City of London
Some tips for your application 🫡
Show Your Passion for Luxury Fashion: When you're writing your application, let your love for luxury fashion shine through! We want to see how your experience aligns with our brand's ethos and how you can contribute to our story. Make it personal and engaging!
Highlight Your Digital Expertise: Since this role is all about e-commerce and digital marketing, be sure to showcase your skills in these areas. Talk about your past successes, especially in driving online revenue and optimising conversion rates. Numbers speak volumes, so include them!
Tailor Your Application: Don’t just send a generic application! We’re looking for someone who understands our brand and can elevate it. Customise your CV and cover letter to reflect how your unique skills and experiences make you the perfect fit for Lalage Beaumont.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Lalage Beaumont
✨Know Your Brand Inside Out
Before the interview, dive deep into Lalage Beaumont's history, values, and product offerings. Understand their unique selling points and how they differentiate themselves in the luxury market. This knowledge will help you articulate how your vision aligns with their brand storytelling.
✨Showcase Your Digital Savvy
Prepare to discuss specific strategies you've implemented in e-commerce and digital marketing that have driven growth. Be ready to share metrics and results from past campaigns, especially those that demonstrate your understanding of luxury retail dynamics and customer acquisition.
✨Demonstrate Leadership and Collaboration
Since this role involves direct partnership with the Founder & CEO, highlight your leadership experience and ability to work collaboratively. Share examples of how you've led teams or projects in fast-paced environments, focusing on your strategic thinking and hands-on execution.
✨Prepare for Creative Discussions
Expect to discuss creative marketing ideas and how you would elevate the brand's digital expression. Bring examples of successful campaigns you've led, and be prepared to brainstorm new concepts that reflect the exclusivity and craftsmanship of Lalage Beaumont.