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- Tasks: Lead marketing and e-commerce strategies for a luxury fashion brand, driving digital growth and brand storytelling.
- Company: Join a prestigious British luxury fashion house with a founder-led vision.
- Benefits: Competitive salary, performance bonuses, private healthcare, and direct partnership with the Founder.
- Why this job: Be the architect of digital expansion in a high-performance team within luxury fashion.
- Qualifications: 5-8+ years in luxury e-commerce and digital marketing with strong analytical skills.
- Other info: Opportunity for significant impact and career growth in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
This is a career-defining leadership opportunity within a founder-led specialist British luxury fashion house. We are seeking a commercially formidable yet creatively instinctive Senior Marketing & E-commerce Manager to accelerate digital growth, elevate brand storytelling, and take full ownership of global online performance. Reporting directly to the Founder & CEO, you will hold end-to-end accountability for all marketing activities, including e-commerce revenue and digital marketing strategy, ensuring every touchpoint reflects the exclusivity, craftsmanship and refinement synonymous with Lalage Beaumont. You will thrive here if you are entrepreneurial, brand-first and want to take real ownership of meaningful growth within a luxury fashion environment.
What's in it for you:
- Competitive salary with performance-based bonus and private healthcare.
- Direct strategic partnership with the Founder.
- The opportunity to be the architect of the next phase of digital and international expansion for a specialist luxury house, working within a close-knit, high-performance team.
Key Responsibilities
- E-commerce & Digital Trading Strategy:
- Drive profitable online growth, owning the e-commerce P&L and global trading calendar across launches, capsule collections, and seasonal campaigns.
- Elevate on-site merchandising to reflect luxury retail standards.
- Optimise conversion, AOV, and sell-through while safeguarding brand equity.
- Oversee SEO, paid media, affiliates, and performance marketing with clear ROI accountability.
- Lead CRM strategy including segmentation, automation, clienteling journeys, and retention initiatives.
- Shape and safeguard the brand's digital expression and storytelling across all channels both online and offline.
- Lead campaigns, product launches and in-store events.
- Ensure cohesive visual and tone of voice identity across shoots, lookbooks, layouts, digital assets, window displays and instore VM.
- Working with external PR to develop influencer, ambassador, and luxury partnership initiatives aligned with brand positioning.
Experience & Expertise:
- 5-8+ years' experience in luxury or premium fashion e-commerce and digital marketing.
- Demonstrated success in scaling online revenue within a luxury environment.
- Strong understanding of omnichannel luxury retail dynamics.
- Advanced knowledge of paid media platforms (Google, Meta, TikTok).
- Strong analytical capability (GA4, Shopify or equivalent platforms).
- Proven CRM, retention and clienteling expertise.
- SEO and content strategy experience within a premium context.
- UX/CRO optimisation experience.
Personal Attributes:
- Commercially astute with refined brand judgement.
- Detail-oriented with exceptional aesthetic sensitivity.
- Confident operating in a founder-led, fast-moving environment.
- Strategic thinker with hands-on execution capability.
- Clear communicator with natural leadership presence.
Success Measures:
- Online revenue and margin growth.
- Improvement in conversion rate and AOV.
- Customer acquisition efficiency.
- Retention and repeat purchase growth.
- CRM revenue contribution.
- Increased international awareness of brand through storytelling.
About Lalage Beaumont:
Lalage Beaumont is a British luxury fashion house established over 20 years ago, recognised for timeless design, refined craftsmanship and exceptional client service. With two London boutiques, an international franchise presence and wholesale partnerships with leading global retailers, the brand is entering its next phase of strategic growth - expanding both digitally and internationally.
Head of Marketing and E-commerce in Brompton employer: Lalage Beaumont
Contact Detail:
Lalage Beaumont Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and E-commerce in Brompton
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Showcase your expertise! Create a personal website or portfolio that highlights your achievements in e-commerce and digital marketing. This is your chance to demonstrate how you can elevate brand storytelling and drive online growth.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand values, recent campaigns, and market position. We want you to walk in confidently, ready to discuss how you can contribute to their luxury narrative.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and genuinely interested in joining our team at Lalage Beaumont.
We think you need these skills to ace Head of Marketing and E-commerce in Brompton
Some tips for your application 🫡
Show Your Passion for Luxury Fashion: When writing your application, let your love for luxury fashion shine through! We want to see how your experience aligns with our brand's ethos and how you can contribute to our story. Make it personal and engaging!
Highlight Your Digital Expertise: Since this role is all about e-commerce and digital marketing, be sure to showcase your skills in these areas. Talk about your past successes in driving online growth and how you've optimised digital strategies. Numbers speak volumes, so include metrics where possible!
Tailor Your Application: Don’t just send a generic application! We’re looking for someone who understands our brand and its unique position in the market. Customise your CV and cover letter to reflect how your background fits with our vision and goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Lalage Beaumont
✨Know the Brand Inside Out
Before your interview, dive deep into Lalage Beaumont's history, values, and product offerings. Understand their unique selling points and how they position themselves in the luxury market. This knowledge will not only impress but also help you align your vision with theirs.
✨Showcase Your Digital Savvy
Prepare to discuss specific examples of how you've driven online growth in previous roles. Be ready to talk about your experience with SEO, paid media, and CRM strategies. Highlight any successful campaigns you've led that reflect a strong understanding of luxury e-commerce dynamics.
✨Demonstrate Leadership Skills
As this role involves direct partnership with the Founder, it's crucial to showcase your leadership style. Share experiences where you've led teams or projects, particularly in fast-paced environments. Emphasise your ability to inspire and drive results while maintaining brand integrity.
✨Prepare Thoughtful Questions
Interviews are a two-way street, so come armed with insightful questions. Ask about their vision for digital expansion or how they measure success in e-commerce. This shows your genuine interest in the role and helps you gauge if the company aligns with your career goals.